Ajay Kakar is the Chief Marketing Officer at Aditya Birla Capital and has been an early member of its journey, since 2008.
In his role as CMO, Ajay provides strategic direction and leadership for marketing at Aditya Birla Capital and its subsidiaries. As part of his mandate he has carved new milestones across his portfolio of brand, customer data and analytics, customer life time value, customer experience, corporate communication and corporate social responsibility. Over the years, Aditya Birla Capital has consistently won recognition through coveted Marketing awards, under Ajay’s leadership, on domestic and international platforms.
Ajay brings over three decades of expertise in consulting and financial services marketing to Aditya Birla Capital, after having headed the central brand team at Reliance Capital and spending 14 years as Executive Director at Ogilvy and Mather, where he headed dual portfolios of Financial Practice and Public Relations.
Ajay has been invited to partner many industry bodies in an advisory and office bearer capacity; like the Association of Mutual Funds in India (AMFI), Securities and Exchange Board of India (SEBI), Public Relations Consultants Association of India (PRCAI) and The Advertising Club of India.