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To grow the Digital business channel for ABML through internet & mobile trading platforms by generating/sourcing quality leads for opening Demat & Trading account. Increase online customer base through executing various types of Digital Marketing Campaigns within stipulated time & Budget.
Job Context: To grow the Digital business channel for ABML through internet & mobile trading platforms by generating/sourcing quality leads for opening Demat & Trading account. Increase online customer base through executing various types of Digital Marketing Campaigns within stipulated time & Budget.
Job Challenges: • Be vigilant on the quality, quantity & cost of leads generated and making sure to maintain conversions ratios by monitoring it on daily / hourly basis, also take timely feedback on the leads generated from call center.
• Requires frequent visits to the call center to monitor extensively the performance of callers and make sure every lead generated is being nurtured correctly.
• Needs to be well updated on the latest digital platforms to devise the cost effective campaign strategies.
KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
---|---|---|
KRA1 | Strategize & Plan Digital Campaigns | • To analyse lead appetite of existing sales & calling team accordingly plan & strategies digital campaign, prepare Budgets & Media plan every month with estimated CPL & CPA Goals • To have ongoing research on upcoming Digital Platforms & explore opportunities for planning campaigns on these platforms. • To evaluate & hire skilled agencies for executing Paid Campaigns, Creative Designing & creating Digital Assets, & maintain relationship • To search for Affiliate Partners, Companies • having Large Database to execute revenue sharing / Partnership deals • To obtain Budget approvals from Manager, Generate Purchase Order & Onboarding |
KRA2 | Digital Campaign Execution & Management | • To execute digital campaigns as per approved plan & budgets via agencies • To ensure delivery of sufficient number of leads to utilize the Sales & Calling Team Capacity. • To get timely feedback on leads generated to assess the quality. • To have continuous monitoring, improving & maintaining quality of leads generated & tracking the conversions. • To have continuously look for & Implement upcoming digital strategies. |
KRA3 | Monitor, Control & Optimize Campaigns | • To monitor & optimize the performance of all digital campaigns / agencies on the basis of lead quality, conversions & cost. • To analyze lead quality & Account opening Funnel, accordingly execute Re-Marketing Campaigns / Digital Follow ups to improve conversions & Reduce Call Center dependency of following up with prospects • To do frequent visits to call center to monitor their performance & timely evaluate their performance & quality also provide them training & guidance on sales pitch. |
KRA4 | Improve the Performance of Digital Assets & Online eKYC Journey | • To optimize the performance of account opening journey process, continuous improvement in UX / UI of various digital assets • To compare & benchmark the best e-KYC processes with industry leaders. • To review MIS analysis for customer acquisition effectiveness, customer behavior analytics and utilize vast internal data to profile customer behavior and trends on the online channels |
2 - 10 years
Graduate,Post Graduate