TABLE OF CONTENT


Key Highlights

  • ASPIRE seeks to promote entrepreneurship in rural regions by helping innovative business ventures through incubation and skill improvement schemes.
  • Entrepreneurs and institutions can apply for grants to establish Livelihood and Technology Business Incubators (LBIs/TBIs) and obtain financial support through Aspire business loans.
  • The scheme strongly emphasises vocational training, mentoring, and entrepreneurship education to promote self-employment in non-agricultural activities.
  • Emphasis on marginal communities, women, and youth to enable inclusive rural development through sustainable business enterprises.


Entrepreneurship in rural India has traditionally been hindered by challenges such as the absence of resources, limited market exposure, and limited access to finance. To address this gap and promote innovation and job opportunities in rural and semi-urban areas, the Government of India launched the ASPIRE scheme.

Conceptualised to improve the MSME sector, the ASPIRE scheme is a revolutionary program within the Ministry of Micro, Small, and Medium Enterprises (MSME).

The scheme is in keeping with the government's overall objective to promote inclusive growth, create jobs at the grassroots level, and empower aspiring MSME enterprises to prosper in India's villages and small towns. Read on to understand it in detail.

What is the ASPIRE Scheme?

The ASPIRE scheme's full form is "A Scheme for Promotion of Innovation, Rural Industries, and Entrepreneurship." The Ministry of MSME introduced the ASPIRE scheme in 2015 with the aim to:

  • Foster innovation and entrepreneurship in rural India.
  • Generate new employment opportunities and curb rural-urban migration.
  • Offer skill development training.
  • Promote sustainable and eco-friendly business models,
  • Support Aspire business loan schemes for start-ups and small businesses.

The scheme functions through a network of incubation centres and Livelihood Business Incubators (LBIs) for delivering technical assistance, business advisory services, and access to funds to emerging entrepreneurs and rural industries.

Also Read - Check out the various MSME loans offered by the Indian government

Key Features of the ASPIRE Scheme

The ASPIRE scheme is not just another government policy; it is a comprehensive empowerment program for those who want to build something useful in rural India. Let us understand the key features of this scheme:

Emphasis on Rural Entrepreneurship

ASPIRE is specifically designed for rural entrepreneurs and conventional industries. It facilitates the growth of non-farm enterprises in agriculture, crafts, food processing, and services through training, incubation, and funding support.

Livelihood Business Incubators (LBIs)

These are local institutions that educate rural youth in skill-based trades and handhold them along their business path. LBIs emphasise:

  • Skill development,
  • Enterprise creation,
  • Local job generation.

Technology Business Incubators (TBIs)

TBIs facilitate innovation-based start-ups by way of the provision of infrastructure, mentoring, and access to financing. They focus on aspiring MSME projects engaging in scalable business models and technologies.

Access to Finance—Aspire Business Loan

One of the significant aspects of the scheme is the inclusion of finances. Entrepreneurs under the scheme can enjoy the Aspire business loan, providing:

  • Easier credit availability via banks and MFIs.
  • Lower collateral requirements.
  • Subsidised interest rates in some instances.

Innovation Support

Under the scheme, innovation hubs and seed funding help start-ups in the agribusiness, rural services, and value-addition industries.

Objectives of the ASPIRE Scheme for MSMEs

The ASPIRE scheme for MSMEs was conceived with multiple goals: to foster well-rounded regional growth, alleviate rural unemployment, and develop an innovation-led ecosystem for entrepreneurship in India's villages and small towns.

The scheme aims at individual entrepreneurs and institutions that can serve as incubating centres for small enterprises. The following are the main goals in detail:

Foster Innovation and Rural Entrepreneurship

The primary goal of the ASPIRE scheme is to promote innovation at the local level. The scheme supports concepts that will make a difference by improving productivity, lowering costs, or providing new solutions in agriculture, manufacturing, and services particularly suited to rural communities.

The scheme facilitates small, rural concepts becoming scalable business models addressing real-world issues by developing an ecosystem where creativity has a commercial connection.

Establish a Network of Incubation Centres

To facilitate budding entrepreneurs to pursue their ideas, the ASPIRE scheme finances and sets up Livelihood Business Incubators (LBIs) and Technology Business Incubators (TBIs). These centres offer:

  • Skill development training
  • Technical support
  • Business mentoring
  • Facilities for product development

The aim is to establish a robust support system for new ventures, allowing them to be conceived, developed, and stabilised.

Create Rural and Semi-Urban Employment

Underemployment is one of the biggest challenges faced by India's rural economy. The ASPIRE scheme encourages sustainable non-agricultural employment opportunities by establishing micro and small enterprises (MSMEs). Besides alleviating farm dependency, this discourages rural-to-urban migration, with individuals able to earn livelihoods in their hometowns.

Promote Inclusive Economic Growth

The ASPIRE scheme MSME is meant to touch the lives of economically weaker section people, women entrepreneurs, tribal people, and SC/ST entrepreneurs. It targets bridging socio-economic divides by bringing enterprise development within everyone's reach, regardless of background.

Such an inclusive strategy assists in empowering weaker communities and aligns with the government's inclusive growth agenda throughout India.

Support Skill Development and Capacity Building

With LBIs and TBIs, the ASPIRE scheme offers vocational training, management of businesses, and on-the-job direction to aspiring entrepreneurs. The idea here is to give individuals the tools and know-how required to operate thriving businesses.

The scheme partners with:

  • Industrial Training Institutes (ITIs).
  • Polytechnics.
  • NGOs (non-government organisations).
  • Rural Self Employment Training Institutes (RSETIs).

The network helps facilitate extensive reach and quality delivery of skills.

Encourage Agro-based and Eco-Friendly Enterprises

India's rural economy is highly linked to agriculture. Aspire promotes the establishment of agribusinesses, food processing units, organic farming initiatives, and renewable energy businesses.

The scheme is designed to enhance sustainability and green practices, ensuring that businesses flourish while safeguarding local environments and natural resources.

Enable Access to Credit through Aspire Business Loan

One of the main obstacles to entrepreneurship in rural India is the limited access to cheap credit. Aspire seeks to address this by connecting entrepreneurs with banks, NBFCs, and microfinance institutions, which will provide Aspire business loans with lenient terms and reduced interest rates.

The objective is financial inclusion, particularly for first-generation entrepreneurs without a good credit record.

Foster Local Manufacturing and Value Addition

Aspire advocates for local production to feed the local market and be exported, particularly when it comes to heritage industries such as:

  • Handicrafts.
  • Food processing.
  • Wellness and herbal products.
  • Textiles and apparel.

By creating value addition and branding, Aspire gives rural MSMEs access to larger and more profitable markets.

Create Entrepreneurial Role Models

One of the long-term goals of the ASPIRE scheme is to build a culture of entrepreneurship in rural India. By enabling the creation of success stories at the grassroots level, it encourages others in the community to go for entrepreneurial risks and trust their ability to create a business.

Enhance the Rural MSME Ecosystem

Aspire aims to construct a strong ecosystem that bridges rural entrepreneurs with government initiatives, private capital, markets, and technology vendors. The complete approach guarantees that rural firms not only begin but grow, expand, and continue in the long term.

Also Read - Know how to apply for an MSME loan

Eligibility for the ASPIRE Scheme

The following individuals and organisations are eligible to avail themselves of the scheme:

  • New or prospective rural entrepreneurs.
  • Educational institutions establishing TBIs.
  • NGOs and Self-Help Groups (SHGs).
  • Already established MSMEs in rural and semi-urban areas.
  • Start-ups enrolled under the MSME Act.

Advantages of the ASPIRE Scheme for Entrepreneurs

The ASPIRE scheme (A Scheme for Promotion of Innovation, Rural Industries, and Entrepreneurship) provides a range of strategic and financial advantages which are as follows -

Access to Training and Capacity Development

Among the foundational advantages of the ASPIRE scheme is the development of entrepreneurial capacity. Through Livelihood Business Incubators (LBIs) and Technology Business Incubators (TBIs), prospective entrepreneurs are provided with:

  • Vocation-specific training in local economic activities.
  • Practical business development skills.
  • Product design and marketing training.
  • Introduction to new manufacturing practices and technologies.


This grassroots-level capability development ensures that even new entrepreneurs are able to navigate the perils of entrepreneurship confidently and competently.

Incubation and Mentorship Support

Entrepreneurship requires a lot more than an idea. You require structure, direction, and market savvy. Aspire helps entrepreneurs by linking them up with incubators that offer:

  • Help with business planning.
  • Assistance with prototype development.
  • Access to mentors and industry specialists.
  • Access to networking with other start-ups and MSMEs.

This mentorship-based ecosystem greatly enhances the survival and success rates of rural start-ups.

Financial Support through Aspire Business Loan

Most rural entrepreneurs struggle to obtain funding because they lack credit history or collateral. The ASPIRE scheme fills this gap by making it easier to access cheap business loans, commonly known as Aspire business loans. Major financial advantages are:

  • Tighter interest rates are negotiated through scheme-linked banks or NBFCs.
  • Lower collateral or security requirement.
  • Simplified documentation procedures.
  • Connectivity with Mudra loans or PMEGP where feasible.

This allows entrepreneurs to raise capital without financial strain and nurture their ventures.

Generation of Self-Employment Opportunities

Aspire strongly encourages self-employment by empowering people to establish micro-enterprises catering to local markets. This assists:

  • Lowering reliance on seasonal farm work employment.
  • Offering income reliability.
  • Fostering entrepreneurship among women, young people, and disadvantaged groups.

The scheme converts job hunters into job creators, driving rural sustainable development.

Encouragement of Innovation in Rural Business Models

The scheme promotes innovative business concepts, especially those that solve rural issues like:

  • Agricultural low productivity.
  • Cold storage or logistics shortages.
  • Limited access to healthcare or clean energy.

Through innovation-led entrepreneurship, Aspire facilitates local solutions for local challenges, making rural businesses more pertinent, competitive, and effective.

Support for Eco-Friendly and Sustainable Businesses

Aspire supports environmentally friendly and sustainable businesses that utilise locally sourced, renewable resources. Businessmen are encouraged to implement:

  • Organic farming.
  • Development of herbal products.
  • Solar energy-based technologies.
  • Green packaging and low-emission logistics.

This aligns rural businesses with contemporary sustainability trends and increases their long-term market sustainability.

Support for Women and Marginalised Businessmen

One of the most significant social advantages of the ASPIRE scheme is that it promotes inclusive entrepreneurship. It invites participation from:

  • Women entrepreneurs.
  • Scheduled Castes (SCs) and Scheduled Tribes (STs).
  • Rural artisans and handicraft workers.
  • Economically weaker sections.

Through specially designed training, incubation, and simplified loan facilities, the scheme makes entrepreneurship a possibility for everyone and not merely for the privileged few.

Market Linkages and Business Exposure

Many rural entrepreneurs struggle with marketing their products effectively. Aspire helps bridge this gap by:

  • Facilitating exhibitions and trade fairs.
  • Promoting access to government procurement platforms (like GeM).
  • Supporting integration with e-commerce platforms.
  • Encouraging product branding and quality certification.

These linkages allow rural businesses to expand their customer base beyond local markets and build a competitive presence.

Reduced Rural-urban Migration

By offering sustainable livelihoods in rural regions, Aspire mitigates the economic pressure on villagers to move to urban areas in search of employment. This is a double positive:

  • It assists in retaining manpower and talent in rural areas.
  • It takes the pressure off already overcrowded urban areas.
  • Over time, this aids in well-rounded regional development in India.

Robust MSME Ecosystem in Rural India

Through support of start-ups, skill development, access to finance, and sustainable business practices, Aspire helps build a robust rural MSME ecosystem. This leads to:

  • Diversified rural economies.
  • Increased local innovation capacity.
  • Improved supply chains and vendor networks.
  • Long-term economic shock resilience.

Impact of the ASPIRE Scheme

Since its inception, the ASPIRE scheme has facilitated the establishment of hundreds of rural start-ups and MSMEs in India, leading to:

  • Generation of employment.
  • Women entrepreneurship in rural regions.
  • Innovations in agribusiness.
  • Utilisation of renewable energy and sustainable practices.

States such as Maharashtra, Uttar Pradesh, Tamil Nadu, and Rajasthan have witnessed the scheme's high adoption, especially in food processing and handicrafts.

How to Apply for the ASPIRE Scheme?

If you're a budding entrepreneur, educational institution, NGO, or business incubator seeking to support or initiate a rural enterprise under the ASPIRE scheme, here's how to apply:

Step 1: Understand Your Eligibility

Before applying, ensure you fall under the eligible categories:

  • Individual entrepreneurs in rural or semi-urban regions.
  • Educational institutions (ITIs, polytechnics, etc.).
  • Existing or new Business Incubators (BIs).
  • NGOs or rural development agencies.
  • MSMEs interested in innovation or rural livelihood promotion.

Step 2: Ready Your Proposal or Business Plan

You need to come up with a comprehensive project proposal according to your goals:

  • For Livelihood Business Incubators (LBIs): Define training, jobs, and business incubation objectives.
  • For Technology Business Incubators (TBIs): Add technical and infrastructure requirements.
  • For Solo Entrepreneurs: Add your business concept, estimate costs, conduct a market study, and assess employment generation potential.

Ensure your proposal is aligned with the ASPIRE scheme goals and reflects innovation and sustainability.

Step 3: Register on the MSME Portal

Log in to the official MSME portal and open an account by filling in all the details mentioned below:

  • Fill in your personal or institutional information.
  • Upload necessary documents (business plan, project reports, institution registration certificates, etc.).
  • Mention if you're applying to establish an incubator or request support for your enterprise.

Step 4: Apply to the MSME Ministry

After registration and login, directly apply through the ASPIRE scheme online portal. You may also apply through the District Industries Centre (DIC) or local MSME Development Institute for advisory purposes.

Step 5: Wait for Screening and Evaluation

After application:

  • Your proposal is reviewed by a Scheme Steering Committee under the Ministry of MSME.
  • They assess your business model, innovation, scalability, and employment potential.
  • You may be contacted for clarification, modifications, or further documentation.

Step 6: Receive Approval and Funding Support

Once approved, you’ll receive:

  • Grant assistance to set up incubation centres (if applicable).
  • Funding support for technical upgrades or entrepreneurship training
  • Help connecting with banks or NBFCs to secure ASPIRE Business Loans.


The disbursement of funds is typically staged, depending on milestone achievement or incubation centre establishment.

Step 7: Initiate Operations and Reporting

Upon receiving assistance:

  • Initiate your business or incubator activities.
  • File periodic progress reports and utilisation certificates as stipulated by the Ministry.
  • Employ local youth, women, and skilled workers to achieve the scheme's employment and entrepreneurship objectives.

Building Entrepreneurship in Rural Areas

The ASPIRE scheme is not only a government scheme—it's a revolutionary platform that is empowering India's rural entrepreneurs, creating self-reliance, and establishing a strong grassroots economy.

For anyone seeking to create a sustainable and scalable business beyond city borders, the ASPIRE scheme model provides a realistic, well-backed way forward with access to easy business loans.

Expand your business with SME Finance

FAQS – FREQUENTLY ASKED QUESTIONS


  • What is the ASPIRE scheme?

    ASPIRE stands for "A Scheme for Promotion of Innovation, Rural Industries, and Entrepreneurship." The Ministry of MSME launched the scheme to promote rural entrepreneurship through skill development, incubation centres, and financing.
  • Who can apply for the ASPIRE scheme?

    Individual rural entrepreneurs, educational institutions, NGOs, rural development organizations, and MSMEs engaged in innovation or employment generation are eligible to apply for the ASPIRE scheme.
  • What is the primary purpose of the ASPIRE scheme?

    The scheme will generate employment and encourage entrepreneurship in rural India by encouraging innovation and establishing business incubators.
  • What is the ASPIRE scheme full form?

    ASPIRE scheme's full form is A Scheme for Promotion of Innovation, Rural Industries, and Entrepreneurship.
  • How do I apply for the ASPIRE scheme MSME?

    You may apply online through the MSME ASPIRE portal by registering and uploading a project proposal or business plan.
  • What type of support is offered under the ASPIRE scheme?

    Support comprises financial grants for establishing incubators, entrepreneurship training programs, mentorship facilities, and linkages for Aspire business loans.
  • Are financial loans offered directly under ASPIRE?

    Though ASPIRE does not give loans directly, it arranges ASPIRE business loans by connecting entrepreneurs with banks and financial institutions under different MSME schemes.
  • What is the distinction between LBI and TBI under ASPIRE?

    LBI (Livelihood Business Incubator) emphasizes training and skilling of small businesses, whereas TBI (Technology Business Incubator) assists innovative companies with technical support, R&D, and infrastructure.
  • Is ASPIRE exclusive to rural regions?

    The scheme is mostly focused on rural and semi-urban regions in order to promote economic activity outside urban areas and curb rural-urban migration.
  • What are the advantages of Aspire for women entrepreneurs?

    ASPIRE empowers women entrepreneurs through incubation, training, and priority loan access, enabling women to be self-sustaining in rural regions.

 

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No Liability

This Website is provided to you on an "as is" and "where-is" basis, without any warranty. ABCL, for itself and any ABC Companies and third party providing information, Materials (defined later), facilities, or content to this Website, makes no representations or warranties, either express, implied, statutory or otherwise of merchantability, fitness for a particular purpose, or non-infringement of third party rights, with respect to the website, the information or any products or facilities to which the information refers. ABCL will not be liable to you or any third party for any damages of any kind, including but not limited to, direct, indirect, incidental, consequential or punitive damages, arising from or connected with the site, including but not limited to, your use of this site or your inability to use the site, even if ABCL has previously been advised of the possibility of such damages. Any access to information hosted on third party websites of billers/banks/merchants/ABC Companies etc. is not intended and shall not be treated as an offer to sell or the solicitation of an offer to buy any product/offering of these ABC Companies or third parties.

The Facilities Provider or ABCL or ABC Companies shall have absolutely no liability in connection with the information and Material posted on this Website including any liability for damage to your computer hardware, data, information, materials, or business resulting from the information and/or Material or the lack of information and/or Material available on the Website. In no event shall ABCL or ABC Companies shall be liable for any for any special, incidental, consequential, exemplary or punitive damages for any loss, arising out of or in connection with (a) the use, misuse or the inability to use this Website; (b) unauthorized access to or alteration of your transmissions or data; (c) statements or conduct of any third party on the site; or (d) any other matter whatever nature relating to this Website.

Further, the Facilities Provider cannot always foresee or anticipate technical or other difficulties. The facilities may contain errors, bugs, or other problems. These difficulties may result in loss of data, personalization settings or other facilities interruptions. The Website does not assume responsibility for the timeliness, deletion, mis-delivery, or failure to store any user data, communications, or personalization settings.

The Facilities Provider, ABCL, ABC Companies and the providers of information shall not be liable, at any time, for any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus, communications line failure, theft or destruction or unauthorized access to, alteration of, or use of information contained at this Website.

Manner of Use of Personal Information

All Personal Information including Sensitive Personal Information provided/related to you, shall be stored/used/processed/transmitted expressly for the Purpose or facilities indicated thereon at the time of collection and in accordance with the Privacy Policy. Other than those otherwise indicated and agreed by You, this Website do not collect or store or share your Personal Information. Aditya Birla Capital is the brand and accordingly all products and facilities are provided by respective ABC Companies as applicable. Therefore, for any of these Purposes, the Website will use ABC Companies their authorized third party vendors, agents, contractors, consultants or facilities providers (individually a ‘Third Party Service Provider’ and collectively, the “Third Party Service Providers”) and to that extent you understand and authorize the Facilities Provider to share/transmit such information to Third Party Service Providers. Such sharing of information will be solely for the purpose to fulfill / complete / authenticate your specific requests/transaction execution and for providing information about any ABC Companies product or facilities or services or for data analytics or to deliver to you any administrative notices, alerts or communications relevant to your Purpose (and which may include sending promotional emails or SMS or calls or any other mode permitted under law) or to analyze the usage and improve the facilities/solutions offered or for any research or troubleshooting problems, detecting and protecting against errors or to improve features, tailor the facilities on the Website to your interests, and to get in touch with you whenever necessary.

Except in the manner as stated in the Privacy Policy, the Website will not disclose your Personal Information with any affiliated or unaffiliated third parties,

You may receive e-mails /communications/notifications from the Third Party Services Providers regarding facilities updates, information/promotional e-mails/SMS and/or update on new product announcements/services in such mode as permitted under law.

Use of Website in India

This Website is controlled and operated from India and there is no representation that the Materials/information are appropriate or will be available for use in other locations. If you use this Website from outside the India, you are entirely responsible for compliance with all applicable local laws. There is no warranty or representation that a user in one region may obtain the facilities of this website in another region.

Information published on the Website may contain references or cross references to products, programs and facilities offered by ABC Companies/third parties that are not announced or available in your country. Such references do not imply that it is intended to announce such products, programs or facilities in your country. You may consult your local advisors for information regarding the products, programs and services that may be available to you.

In your use of the Website, you may enter correspondence with, purchase goods and/or facilities from, or participate in promotions of advertisers or members or sponsors of the web site, including those of ABC Companies. Unless otherwise stated, any such correspondence, advertisement, purchase or promotion, including the delivery of and the payment for goods and/or facilities, and any other term, condition, warranty or representation associated with such correspondence, purchase or promotion, is solely between you and the applicable ABC Companies and/or third parties.

You agree that Facilities Provider / ABC Companies has no liability, obligation or responsibility for any such correspondence, purchase or promotion between you and any other ABC Companies and/or third parties.

Third party websites

This Website may be linked to other websites (including those of ABC Companies) on the World Wide Web that are not under the control of or maintained by ABCL. Such links do not indicate any responsibility or endorsement on our part for the external website concerned, its contents or the links displayed on it. These links are provided only as a convenience, in order to help you find relevant websites, facilities and/or products that may be of interest to you, quickly and easily. It is your responsibility to decide whether any facilities and/or products available through any of these websites are suitable for your purposes. The Facilities Provider or ABCL is not responsible for the owners or operators of these websites or for any goods or facilities they supply or for the content of their websites and does not give or enter into any conditions, warranties or other terms or representations in relation to any of these or accept any liability in relation to any of these (including any liability arising out of any claim that the content of any external web site to which this web site includes a link infringes the intellectual property rights of any third party).

USE of APP

In case any facilities/services, access/dissemination of information or execution of transaction is done through use of any APP related to ABC Companies, the additional terms and conditions governing the Use of APP shall be applicable and to be read along these Terms of Use.

Postings and monitoring

The Facilities Provider or ABCL or ABC Companies does not routinely monitor your postings to the Website but reserves the right to do so if deemed necessary if it is related to the facilities offered on the web site and to comply with law. However, in our efforts to promote good citizenship within the internet community, if the Facilities Provider or ABCL or ABC Companies becomes aware of inappropriate use of the Website or any of its facilities, any information, opinions, advice or offers posted by any person or entity logged in to the Website or any of its associated sites is to be construed as public conversation only, and the Facilities Provider or ABC Companies shall not be liable or responsible for such public conversation. You agree that in such cases, we will respond in any way that, in our sole discretion, as deemed appropriate. You acknowledge that Facilities Provider or ABC Companies will have the right to report to law enforcement authorities any actions that may be considered illegal, as well as any information it receives of such illegal conduct. When requested, ABC Companies/Facilities Provider will co-operate fully with law enforcement agencies in any investigation of alleged illegal activity on the internet.

Submissions and unauthorized use of any Materials contained on this Website may violate copyright laws, trademark laws, the laws of privacy and publicity, certain communications statutes and regulations and other applicable laws and regulations. You alone are responsible for your actions or the actions of any person using your user name and/or password. As such, you shall indemnify and hold Facilities Provider, ABCL / ABC Companies and its officers, directors, employees, affiliates, agents, licensors, and business partners harmless from and against any and all loss, costs, damages, liabilities, and expenses (including attorneys' fees) incurred in relation to, arising from, or for the purpose of avoiding, any claim or demand from a third party that your use of the Website or the use of the Website by any person using your user name and/or password (including without limitation your participation in the posting areas or your submissions) violates any applicable law or regulation, or the rights of any third party.

We reserve the right to terminate access to this Website at any time and without notice. Further this limited license terminates automatically, without notice to you, if you breach any of these Terms of Use. Upon termination, you must immediately destroy any downloaded and printed Materials.

If you come across any breaches/violation or offensive material you must report to us at abc.secretarial@adityabirla.com

Use of Cookies

You agree and understand that the Website will automatically receive and collect certain anonymous information in standard usage logs through the Web server, including computer/computer resource-identification information obtained from "cookies" sent to your browser from a web server or other means as explained in the Privacy Policy.  

Facilities Changes and Discontinuation

The Website reserves the right to discontinue or suspend, temporarily or permanently, the facilities. You agree that the Facilities Provider/ ABC Companies will not be liable to you in any manner whatsoever for any modification or discontinuance of the facilities. The format and content of this Website may change at any time. We may suspend the operation of this Website for support or maintenance work, in order to update the content or for any other reason.

ABCL, ABC Companies, and its directors, employees, associates, or other representatives shall not be liable for any damages or injury, arising out of or in connection with the use, or non-use including non-availability of the Website and also for any consequential loss or any damages caused because of non-performance of the system due to a computer virus, system failure, corruption of data, delay in operation or transmission, communication line failure, or any other reason whatsoever. The Website will not be responsible for any liability arising out of delay in providing any information on the Website.

Compliance with the Law

You agree that you will not:

  • Use any robot, spider, scraper, deep link or other similar automated data gathering or extraction tools, programme, algorithm or methodology to access, acquire, copy or monitor the Website, or any portion of the Website.
  • Use or attempt to use any engine, software, tool, agent, or other device or mechanism (including without limitation, browsers, spiders, robots, avatars or intelligent agents) to navigate or search the Website, other than the search engines generally available by third party web browsers
  • Post or transmit any file which contains viruses, worms, Trojan horses or any other contaminating or destructive features, or that otherwise interferes with the proper working of the Website or the facilities.
  • Attempt to decipher, decompile, disassemble, or reverse engineer any of the software, comprising or in any way making up a part of the Website or the facilities.
  • You agree not to use the facilities for illegal purposes or for the transmission of material that is unlawful, harassing, libelous (untrue and damaging to others), invasive of another's privacy, abusive, threatening, or obscene, or that infringes the rights of others.

Restrictions on Commercial Use or Resale

Your right to use the facilities is personal to you; therefore, you agree not to resell or make any commercial use of the facilities. In addition, the Website welcomes your feedback as a user of the facilities. Any feedback you provide will become the confidential and proprietary information of the Website, and you agree that the Website may use in any manner and without limitation, all comments, suggestions, complaints, and other feedback you provide relating to the Website. The Website shall have a worldwide, royalty-free, non-exclusive, perpetual, and irrevocable right to use feedback for any purpose, including but not limited to incorporation of such feedback into the Website or other Website software or facilities.

No Endorsements

All product and facilities marks contained on or associated with the facilities that are not the Website marks are the trademarks of their respective owners. The Website would require you to respect the same. References to any such names, marks, products or facilities of third parties or hypertext links to third party sites or information does not imply the Website’s endorsement, sponsorship or recommendation of the third party, information, product or facilities.

Promotional Offers

You may receive from time to time, announcement about offers with intent to promote this Website and/or facilities/products of ABC Companies (“Promotional Offers”). The Promotional Offer(s) would always be governed by these Terms of Use plus certain additional terms and conditions, if any prescribed. The said additional terms and conditions, if prescribed, would be specific to the corresponding Promotional Offer only and shall prevail over these Terms of Use, to the extent they may be in conflict with these Terms of Use. The Website reserves the right to withdraw, discontinue, modify, extend and suspend the Promotional Offer(s) and the terms governing it, at its sole discretion.

Charges for use of Website

There are no charges or fees to be paid by you for use of this Website. However, you are responsible for all telephone access fees and/or internet service fees that may be assessed by your telephone and/or internet service provider. You further agree to pay additional charges, if any levied by Third Party Service Provider(s), for the facilities provided by them through the Website (Additional Charges).

No Endorsement

You are advised to be cautious when browsing on the internet and to use good judgment and discretion when obtaining information or transmitting information. From this Website, users may visit or be directed to third party web sites. The Website makes no effort to review the content of these web sites, nor is the Website or its licensors responsible for the validity, legality, copyright compliance, or decency of the content contained in these sites.

In addition, the Website does not endorse or control the content of any other user and is not responsible or liable for any content, even though it could be unlawful, harassing, libelous, privacy invading, abusive, threatening, harmful, vulgar, obscene or otherwise objectionable, or that it infringes or may infringe upon the intellectual property or other rights of another. You acknowledge that the Website does not pre-screen content, but that the Website will have the right (but not the obligation) in their sole discretion to refuse, edit, move or remove any content that is available via the facilities.

Electronic Communications

These Terms of Use and any notices or other communications regarding the Facilities may be provided to you electronically, and you agree to receive communications from the Website in electronic form. Electronic communications may be posted on the Website and/or delivered to your registered email address, mobile phones etc either by Facilities Provider or ABC Companies with whom the services are availed. All communications in electronic format will be considered to be in "writing". Your consent to receive communications electronically is valid until you revoke your consent by notifying of your decision to do so. If you revoke your consent to receive communications electronically, the Facilities Provider shall have the right to terminate the facilities.

Assignment

You shall not assign your rights and obligations under this Agreement to any other party. The Website may assign or delegate its rights and/or obligations under this Agreement to any other party in future, directly or indirectly, or to an affiliated or group company.

Legal Disclaimers

The information provided on or through the Website is for general guidance and information purposes only and they do not in any manner indicate any assurance or opinion of any manner whatsoever. Any information may be prone to shortcomings, defects or inaccuracies due to technical reasons. Certain information on Website may be on the basis of our own appraisal of the applicable facts, law and regulations in force at the date hereof.

The information (and opinions, if any) contained on the Website may have been obtained from public sources believed to be reliable and numerous factors may affect the information provided, which may or may not have been taken into account. The information provided may therefore vary (significantly) from information obtained from other sources or other market participants. Any reference to past performance in the information should not be taken as an indication of future performance. The information is dependent on various assumptions, individual preferences and other factors and thus, results or analyses cannot be construed to be entirely accurate and may not be suitable for all categories of users. Hence, they should not be solely relied on when making investment decisions. Your investment or financial decision shall always be at your own discretion and based on your independent research; and nothing contained on the Website or in any information would construe ABCL/ABC Companies or any of its employees/authorized representative as having been in any way involved in your decision making process. Any information and commentaries provided on the Website are not meant to be an endorsement or offering of any stock or investment advice.

Nothing contained herein is to be construed as a recommendation to use any product, process, equipment or formulation, in conflict with any patent, or otherwise and Facilities Provider / ABCL/ABC Companies makes no representation or warranty, express or implied that, the use thereof will not infringe any patent, or otherwise. Information on this Website sourced from experts or third party service providers, which may also include reference to any ABCL Affiliate. However, any such information shall not be construed to represent that they belong or represent or are endorsed by the views of the Facilities Provider or ABC Companies. Any information provided or sourced from ABCL Affiliate belongs to them. ABCL is an independent entity and such information from any ABCL Affiliate are not in any manner intended or to be construed as being endorsed by ABCL or Facilities Provider. The information does not constitute investment or financial advice or advice to buy or sell, or to endorse or solicitation to buy or sell any securities or other financial instrument for any reason whatsoever. Nothing on the Website or information is intended to constitute legal, tax or investment advice, or an opinion regarding the appropriateness of any investment or a solicitation of any type. Investment in the securities market and any financial instruments are inherently risky and you shall always assume complete and full responsibility for the outcomes of all the financial or investment decisions that you make, including but not limited to loss of capital. You are therefore advised to obtain your own applicable legal, accounting, tax or other professional advice or facilities before taking or considering an investment or financial decision.

No Solicitation

No Information at this Website shall constitute an invitation to invest in ABCL or any ABC Companies. These are meant for general information only or to meet statutory requirements or disclosures. ABCL or any of its employees are in no way liable for the use of the information by you, when making any decision or investing or trading through any investment vehicles or ABC Companies, or any other third party which may be engaged in offering of these services.

The information contained on this Website does not represent and should not be used to construe (i) the terms on which a new transaction would be entered into by ABCL or ABC Companies, (ii) the terms on which any existing transactions could be unwound by ABCL or ABC Companies, (iii) the calculation or estimate of an  amount that would be payable following an early termination of any past/existing transactions or (iv) the valuations given to any transactions by ABCL or ABC Companies in their books of account for financial reporting, credit or risk management purposes.

Statutory Disclosure

ABCL and ABC Companies are engaged in a broad spectrum of activities in the financial services sectors. You understand and acknowledge that Aditya Birla Money Limited (‘ABML’), Aditya Birla Finance Limited (‘ABFL’) and Aditya Birla Sun Life Asset Management Company Limited and trustees and sponsor of Aditya Birla Sun Life Mutual Fund (‘ABSLMF’) are group companies and ABML / ABFL also acts as a distributor of ABSLMF.  Any recommendation or reference of schemes of ABSLMF if any made or referred on the Website, the same is based on the standard evaluation and selection process, which would apply uniformly for all mutual fund schemes. You are free to choose the execution facilities in the manner deemed fit and proper and no commission will be paid by ABSLMF to ABML / ABFL if you choose to execute a transaction with ABSLMF on the Website, unless otherwise agreed by you and ABML/ABFL separately. Information about ABML/ABFL, its businesses and the details of commission structure receivable from asset management companies to ABML/ABFL, are also available on their respective Website.

Similarly Aditya Birla Money Insurance Advisory Services Limited and Aditya Birla Insurance Brokers Limited are insurance intermediaries and engaged in the distribution of Insurance Products and it may services may include products of Aditya Birla Sun Life Insurance Company Limited and Aditya Birla Health Insurance Company Limited. However there is no conflict on these services and commissions if any payable are in accordance of the extant regulations.

Force Majeure

The Facilities Provider, ABC Companies and any of its Third Party Service Providers shall not be liable for any delay or failure in performance resulting directly or indirectly from acts of nature, forces, or causes beyond their reasonable control, including, without limitation, Internet failures, computer equipment failures, telecommunication equipment failures, other equipment failures, electrical power failures, strikes, virus, other malicious computer code, hacking, labour disputes, riots, insurrections, civil disturbances, shortages of labour or materials, fires, flood, storms, explosions, acts of God, war, earthquake, governmental actions, orders of domestic or foreign courts or tribunals, non-performance of third parties, or loss of or fluctuations in heat, light, or air conditioning.

Indemnification

You agree to protect and fully compensate Facilities Provider, ABCL, ABC Companies, subsidiaries, licensors, suppliers and facilities providers, employees, officers and directors, from any and all third party claims, liability, damages, expenses and costs (including but not limited to reasonable attorneys fees) caused by or arising from your use of the facilities, your violation of the Terms of Use or your infringement, or infringement by any other user of your account, of any intellectual property or other right of anyone.

No Waiver

The Facilities Provider, ABC Companies or any of its third party service providers and processor bank/merchants etc. shall not be deemed to have waived any of its/their rights or remedies hereunder, unless such waiver is in writing. No delay or omission on the part of Facilities Providers and ABC Companies, in exercising any rights or remedies shall operate as a waiver of such rights or remedies or any other rights or remedies. A waiver on any one occasion shall not be construed as a bar or waiver of any rights or remedies on future occasions.

Exclusive Agreement

You agree that these Terms of Use are the complete and exclusive statement of agreement supersede any proposal or prior agreement, oral or written, and any other communications between you and the Facilities Provider and its Third Party Service Providers or processor bank/merchants relating to the subject matter of these Terms of Use. These Terms of Use, as the same may be amended from time to time, will prevail over any subsequent oral communications between you and the Website and/or the processor bank.

Termination

Either party can terminate this Agreement by notifying the other party in writing. Upon such termination You will not be able to use the facilities of this Website.

Governing Law and Jurisdiction

The Website specifically prohibits you from usage of any of its facilities in any countries or jurisdictions that do not corroborate to all stipulations of these Terms of Use. The Website is specifically for users in the territory of India. In case of any dispute, either judicial or quasi-judicial, the same will be subject to the laws of India, with the courts in Mumbai having exclusive jurisdiction.

These Terms and Conditions are governed by and to be interpreted in accordance with laws of India, without regard to the choice or conflicts of law provisions of any jurisdiction. You agree, in the event of any dispute arising in relation to these Terms and Conditions or any dispute arising in relation to the Website whether in contract or tort or otherwise, to submit to the jurisdiction of the courts located at Mumbai, India for the resolution of all such disputes.

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