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What is MAA Card?

Mukhyamantri Amrutum Yojana (MAY), or Mukhyamantri Amrutum Vatsalya Yojana (MAVY) as it is also known, is a health insurance programme with MAA Card launched by the Government of Gujarat.

Begun in 2012, the MAA Card seeks to ensure that financial constraints do not impede economically vulnerable people from accessing quality healthcare through comprehensive health coverage.

The scheme has evolved over time, with its coverage broadening and additional features like the MAA Card being included to enhance its capability in managing health issues.

Key Highlights

  • Maha Amrutam Card provides health insurance coverage up to Rs. 5 Lakh per family per annum for poor families in Gujarat.
  • MAA Card provides a comprehensive list of treatments, including cardiovascular problems, oncology cases, orthopaedic procedures, burns cases, renal surgeries, and paediatric surgeries, among others.
  • MAA Card was designed initially for Below Poverty Line (BPL) families, but now MAA Card includes those who earn up to Rs. 4 lakh per annum, U-win cardholders, and ASHA workers.
  • The beneficiaries will be treated on a cashless basis in the empanelled hospitals by showing their MAA Card which is issued under the scheme.
  • The MAA Card covers hospitalisation charges with pre-hospitalisation expenses, post-hospitalisation expenses, diagnostic tests, medicines, and transportation charges.

Historical Background of MA Yojana

The idea of Mukhyamantri Amrutum Yojana came up because of healthcare problems faced by the poor population in Gujarat. Such a situation resulted in increased disease morbidity and mortality rates since many individuals could not afford expensive treatments. Aiming at creating an all-inclusive health insurance policy, the MAA Card was initiated by the Government of Gujarat to protect against extreme sickness expenditures.

The objectives of MAA Card

The main objectives of MAA Card are as follows:
  • Financial Protection: Underprivileged families can be relieved from paying large amounts on medical bills with a MAA Card.
  • Quality Healthcare Access: It allows eligible persons to obtain medical care promptly and within their reach.
  • Mortality and Morbidity Drop: Easy access to healthcare services would reduce cases of deaths and illnesses which could have been prevented.
  • Healthcare Equity: A situation where quality healthcare services are available to all, regardless of their socioeconomic status.

Recognition of MAA Card

The SKOCH Awards for Smart Governance in 2014 and the CSI-Nihilent e-Governance Awards in 2013–14 are among the accolades that recognised the effectiveness of the Mukhyamantri Amrutum Yojana and MAA Card.

The scheme also received India’s “Gems of Digital” Award for its positive impact, further attesting to its usefulness as an accessible healthcare provider. It was honoured with the 'Best Affordable Healthcare Initiative Award' in 2016.

These awards demonstrate the MAA Card scheme's dedication to making healthcare available and affordable, while also showcasing its innovation and positive impact on society.

Also Read: Health Insurance: Advantages, Disadvantages, and Important Considerations

Eligibility Criteria of MAA Card

The eligibility for the beneficiaries of Mukhyamantri Amrutum Yojana is determined by specific MAA Card criteria set by the State Government. There is a target for medical care assistance for low-income individuals under this programme.

Economic Criteria

  • BPL (Below Poverty Line) Families: In its initial stage, the plan was meant for Below Poverty Line (BPL) cardholders’ families.
  • Lower Income Groups: Later, MAA also started covering BPL families with annual income up to Rs. 4 lakh.
  • Other Categories: Various specific occupational groups like U-win card holders, ASHA workers, fixed-pay employees of class-3 and class-4 in government jobs, tribal families etc.

Social Criteria

  • Gujarat Residents: The beneficiaries should be residents of Gujarat only, as welfare programmes initiated by the Government of India are generally implemented by states individually or through joint efforts among several states.
  • Occupational Groups: Some particular occupational categories such as street vendors, craftsmen, casual labourers etc. who are considered economically weak belong to this category.

Documents Required for MAA Card

The Amrut Card Yojana with MAA Card benefits can only be accessed by the following documents from the beneficiaries. This MA Card document list includes:

  • Income Certificate: Evidence of earnings to confirm eligibility.
  • BPL Card or U-win Card: Based on economic criteria.
  • Identity Proof: Aadhar card, voter ID, or any government-issued ID.
  • Residence Proof: Documents showing that the applicant resides in Gujarat.

Features of MAA Card

The scheme has many functionalities which enable its beneficiaries to get medical care that is all-rounded and ensure that it can be easily accessed.

Cashless Treatment

One key attribute of MAA Card is the provision of cashless treatment. The services provided by the scheme do not require payment by patients. It helps to minimise the economic hardships that low-income households experience.

Large Number of Hospitals

There is a large number of empanelled hospitals under the scheme in Gujarat. These hospitals are accredited and meet certain quality standards in order to offer healthcare services. Thus, any beneficiary can seek treatment at these facilities with the help of a MAA Card without paying anything upfront.

Comprehensive Coverage

  • Medical And Surgical Procedures: It includes major operations, medical interventions, and admissions.
  • Pre- and Post-Hospitalisation Expenses: All costs incurred before hospitalisation and after hospitalisation for a given time frame are included.
  • Diagnostics and Tests: It consists of important diagnostic tests and procedures.
  • Medicines: Inclusive of prescribed drugs during the treatment.

Health Cards

At empanelled hospitals, the beneficiaries receive a health card, which is also known as MAA Card. The MAA Card contains all the required information about the beneficiary and their eligibility, ensuring that services are availed under this scheme.

Transport Allowance

Beneficiaries of this scheme receive a transport allowance to facilitate travel to and from the hospital for treatment. It ensures that distance or travel costs do not hinder access to medical care.

Coverage and MAA Card Benefits

The Mukhyamantri Amrutum Yojana with MAA Card offers wide coverage and benefits aimed at the various healthcare needs of the beneficiaries.

Financial Coverage

The scheme provides financial coverage up to Rs. 5 lakh per family per annum. This is a substantial amount that is designed to pay for most hospitalisation expenses.

Ma Amrutam Card Disease List

Ma Amrutam Card Disease list includes:
  • Cardiac Surgeries: Including angioplasty, bypass surgery, and other related heart treatments.
  • Oncology: Surgical oncology, chemotherapy, and radiotherapy, among others, used in cancer treatment.
  • Neurology and Neurosurgery: Treatment for neurosurgical disorders including surgeries.
  • Orthopaedic Surgeries: Including joint replacements, fracture management, and other orthopaedic procedures.
  • Burns and Plastic Surgery: Reconstructive surgeries and severe burns treatment.
  • Renal and Urological Surgeries: Such as kidney transplants that have to be performed on patients suffering from renal failure. Dialysis also falls under this category.
  • Paediatric Surgeries: Specialised surgeries for children.

Hospitalisation and Treatment

The MAA Card covers:
  • Hospitalisation: Inpatient care for covered procedures and treatments.
  • Intensive Car Unit (ICU) and Critical Care Unit (CCU): Intensive and critical care unit expenses for critical conditions.
  • Daycare Procedures (OPD): Treatments that do not require prolonged hospital stays.
  • Follow-Up Care: Post-treatment follow-up care for specified periods.

Additional Benefits

  • Maternity and Newborn Care: It covers childbirth as well as newborn care needs.
  • Mental Health: These are specific mental health conditions which are eligible for such coverages.
  • Specialist Consultations: Access to specialist doctors and consultations.

Also Read: Tips to Choose the Health Insurance Plan in India

Exclusions of MAA Card

Some treatments are excluded under the Mukhyamantri Amrutum Yojana:

General Exclusions

  • Cosmetic Procedures: Any operation done to improve the appearance of a person that has no medical justification.
  • Non-Essential Diagnostics: Tests and investigations other than those directly linked to the diagnosis or treatment of covered ailments.
  • Fertility Treatments: In-vitro fertilisation (IVF) and other assisted reproductive technologies are not included.
  • Experimental Treatments: Any therapy or procedure still being tested in controlled studies or considered unconventional in medical practice terms.
  • Non-Allopathic Treatments: Ayurveda, Homoeopathy, Naturopathy, among other similar treatments.
  • Dental Procedures: General dentistry procedures unless hospitalised due to an accident.
  • Self-Inflicted Injuries: Injury caused by oneself or attempted suicide treatments sought will not be covered.
  • Substance Abuse: Substance use, including alcohol and drugs, leading to illnesses or injuries, is not covered under the MAA Card.
  • Alternative Therapies: These treatments include acupuncture, acupressure, and other forms of non-conventional therapies.
  • Congenital Diseases: Some congenital diseases which do not require immediate surgery may not be included in the plan of MAA Card.
  • HIV/AIDS: Opportunistic infections may be covered but general HIV/AIDS routine care is excluded under the MAA Card.
  • Weight Management Procedures: These may include procedures like bariatric surgery, if it’s not for a critically ill patient.
  • Psychiatric Disorders: Long-term psychiatric therapies and rehabilitation services may be provided only to a limited extent under this MAA Card.
  • Prosthetics and Aids: The purchase of prosthetic limbs, hearing aids, and other assistive devices are excluded under MA Yojana.

How to Enrol in MAA Card

To avail of the medical benefits of the MAA Card, an eligible person has to enrol under the scheme for which this Yojana is designed. The Mukhyamantri Amrutum Yojana enrolment process is simple. The following are the steps involved in the process:

Government officials including Taluka and Civic Centres officers keep a list of families. Families with annual income below 4 Lakh Rupees are listed. Besides, the same list of families can be accessed on the MA Gujarat website through the online BPL search page. This list becomes a reference point in any enrolment exercise carried out by authorities. The income certificates of families generate the MA Vatsalya lists.

To participate in “MA” and “MA Vatsalya”, members of a family that benefit from it should visit kiosks available at Taluka or Civic Centres within their locality. In addition, the state government has brought mobile kiosks closer to local people in rural areas, aiming to target the maximum number of eligible families.

The hardware required during the enrolment process can be found within the Taluk office, Civic centres, and Mobile kiosks. Biometric information like fingerprints and iris scans among others is captured. Additionally, pictures will be taken for identification purposes when using these cameras. Family details that need to be filled up must have accurate data written on them in Gujarati.

Once documents are verified, the beneficiary receives a MAA Card along with a pamphlet about the scheme and a list of empanelled hospitals. Thus, families are enrolled into it immediately after receiving these documents.

Authorities Responsible

Several levels of authority are necessary to ensure the meticulousness and validation of the Mukhyamantri Amrutum Yojana verification process. For example, at the district level, the deputy Mamalatdar has a significant role in supervising verification processes. Moreover, at the taluka level, the Taluka health office is manned by different administrative officers whose responsibility is solely to verify MAA applications.

Also, officers appointed at A.T.V.T. Centres (Assistant Teachers Training), Nagar Palika Chief Officers, and female health workers or multipurpose health workers (for mobile kiosks) take part in the same. The importance of Taluka Mamalatdar in this process cannot be overemphasised. Similarly, municipal corporation authorities which include all permanent employees of government offices under its jurisdiction as well as appointed officers of civic centres have a very important role to play too.

Implementation and Management of MAA Card

The success of Mukhyamantri Amrutum Yojana lies in how it is implemented and managed. A structured framework is the way the MAA Card is being run, involving multiple players.

Administrative Structure

These are some of the agencies involved in the implementation of this programme as well as its management:
  • State Nodal Agency: This agency coordinates and implements everything that pertains to the plan.
  • Third Party Administrators (TPAs): They process claims and assist beneficiaries.
  • Empanelled Hospitals: These hospitals provide medical services that fall under this policy.

Monitoring and Evaluation

For a MAA Card to work effectively, there must be continuous monitoring and evaluation, as well as prompt redressal of any problems. They include:
  • Regular Audits: Periodically auditing empanelled hospitals and services offered.
  • Beneficiary Feedback: Taking feedback from beneficiaries so that better services can be delivered over time.
  • Performance Metrics: The scheme tracks utilisation rates, claim settlements, patient outcomes, etc., through key performance indicators.

Information Technology Integration

The use of technology enhances efficiency by eliminating unnecessary processes, thereby benefiting the plan. This integration includes:
  • E-Health MAA Card: MAA Card for applicants are given digitally.
  • Online Portal: A special site where those who qualify can check their eligibility status, hospital lists, or status regarding their claims.
  • Mobile App: An application on mobile devices facilitating easy accessibility to information about the policy as well as related services.

Challenges and Improvement of MAA Card Scheme

Challenges

Although successful, the MAA Card scheme faces several difficulties that must be addressed in order to be more efficient:
  • Awareness and Outreach: Ensuring all eligible families are aware of and enrolled in the scheme.
  • Quality of Care: Maintaining high standards of care across all empanelled hospitals.
  • Fraud and Abuse: Avoid any misuse arising from fraudulent claims or practices being made within the system.
  • Geographical Barriers: Taking healthcare to remote rural areas with poor infrastructure.

Areas for Improvement

  • Enhanced Monitoring: Increasing monitoring and evaluation mechanisms so as to ensure adherence as well as quality.
  • Capacity Building: Training health care providers and administrators on how to run the programme effectively.
  • Technological Upgradation: Making use of cutting-edge technology in management and service delivery improvement.
  • Public-Private Partnerships: Encouraging linkages with private healthcare providers to expand the network and enhance service delivery.

How to Renew Smart Health MAA Card

To ensure continued benefits for its beneficiaries, the MAA Card should be renewed once the Macard expires. MAA Card is valid for 3 years. The period was extended to three years after 2015, up from only one year previously.

Renewal of the MAA card is quite simple and can be done either by calling the customer care number or visiting designated kiosks for that purpose. For Ma Card renewal online, you will need:


To reach a customer care executive quicker, it is advisable to call after six in the evening on any working day.

App for MAA Card

The Mukhyamantri Amrutum Vatsalya App can be downloaded from the Play Store on an Android phone. You will find some useful apps about MA Yojana that give details such as hospital list, contact details, features of the scheme etc. These apps let you quickly locate your nearby empanelled hospitals during medical emergencies.

Ma Amrutam Card Online Apply

The process of claiming under Mukhyamantri Amrutum Yojana and MAA Card is smooth and differs from conventional health insurance policies where claimants must arrange all claim documents before making claims. The QR code should be presented by the card holder at any network hospital, and verification is done instantly. Treatment can commence shortly thereafter, without wasting time. Moreover, these claims are cashless, easing the financial burden on patients and families.

Once treatment is over, the empanelled hospital fills in details of the hospital stay for reimbursement, which goes directly into the insurance company’s account. The settlement then occurs between the hospital and the respective insurance company.

Also Read: How To Upgrade Health Insurance Coverage?

MAA Card Hospital List

Some hospitals under the MAA Card scheme are:

  • GMERS Medical College and Hospital, (Gen. Hospital) Gandhinagar
  • Dhiraj Hospital-Sumandeep Vidyapeeth - Vadodara
  • Baroda Heart Institute and Research Centre
  • Charusat Hospital
  • Lifeline Hospital
  • Dhiraj Hospital-Sumandeep Vidyapeeth - Vadodara
  • Patan Janta Hospital (Jeevan Jyoti Charitable Trust)
  • Shreeji Hospital and Trauma Care Centre
  • Shri BD Mehta Mahavir Dil Institute
  • Virok Super Specialty Hospital - Vadodara
  • Goenka Hospital - Gandhinagar
  • Mawatat Multi-specialty Hospital
  • Hospital (Aryan Institute of Medical Sciences)
  • GMERS Medical College and General Hospital, Gotar
  • Ba Mrs. Lilaben Chimanlal Parikh Cancer Centre
  • Shree Krishna Hospital and Medical Research Centre
  • Pandit Deendayal Upadhyay Civil Hospital, Rajkot
  • Medical College and Hospital, Vadodara
  • SCHVIjK Hospital & Research Centre
  • NP Cancer Hospital (Rajkot Cancer Society)
  • Orange Hospital, Navsari
  • Guru Gobind Singh General Hospital and Government Medical College
  • Sterling Ramakrishna Hospital
  • Sher Hospital
  • Surat Municipal Medical College
  • India Cancer Hospital and Research Institute
  • Rythum Hospital
  • GMERS Medical College and Hospital, Dharapur
  • Nadkarni Hospital
  • Civil Hospital Surat
  • Unicare Hospital
  • Metro Hospital
  • Sterling AdLife India Limited, Vadodara
  • Saachi Hospital
  • Banker Heart and Multi-Specialty Hospital
  • HCG Hospital
  • DDMM Heart Institute
  • Hanuman Hospital, Bhavnagar
  • Medistar HospitalPvt Ltd
  • Parul Sevashram Hospital
  • Hospital (Aryan Institute of Medical Sciences)
  • P.P.Savani Heart Institute & Multispeciality Hospital, Surat
  • Dwiti - Prabhu General Hospitaland Banker Heart Institute
  • Ba Mrs. Lilaben Chimanlal Parikh Cancer Centre
  • GMERS Medical College and General Hospital, Gotar
  • Muni-seva Ashram
  • Premswaroop Swami Multi-Specialty Hospital
  • Sri Sathya Sai Heart Hospital, Rajkot
  • Yasha Super Specialty Hospital
  • Mr. M. Parikh Cardiac Care Centre, Khambhat
  • HJ Doshi Hospital
  • Muljibhai Patel Urology Hospital
  • PremdasJalaram Hospital
  • Sita Super Speciality Hospital
  • Yashfeen Group of Hospital, Navsari
  • Sir Takhtasinhji General Hospitaland Government Medical College
  • Himalaya Cancer Hospital
  • Wockhardt Hospital
  • B.T. Savannah Kidney Hospital
  • DZ Patel Cardiology Centre (Mahagujarat Medical Society)
  • Adani Instituteof Medical Sciences

Technological Integration and Innovations

The Mukhyamantri Amrutum Yojana has harnessed technology to make it more efficient and improve services. The integration of information technology systems has helped in effectively managing the scheme.

Digital Records and E-Cards

The introduction of the E-Health MAA Card to stakeholders has completely changed healthcare access and management. These cards are equipped with biometric information, simplifying the identification process and reducing chances of fraud.

Digital documents that are associated with these cards store the complete medical history of patients, which is needed for accurate and timely treatment. By analysing data on healthcare usage, patient outcomes, and financial expenditures, administrators can detect patterns, address gaps and optimise resources.

Online Portals

There are online portals for MAA Card and mobile apps that have been developed under the scheme to provide an easy-to-use interface for beneficiaries accessing information. Some of these platforms include:

  • Hospital Locator: Helps beneficiaries find the nearest empanelled hospital.
  • Claim Status: Allows beneficiaries to track their claims’ status in real time.
  • Appointment Scheduling: Assist in scheduling appointments with specialists and hospitals.
  • Grievance Redressal: Provides a mechanism for beneficiaries to report issues promptly so that they can be acted upon fast enough.

Future Prospects

Other Indian states need to borrow some ideas from Mukhyamantri Amrutum Yojana. Here are some recommendations that can be taken into consideration to ensure its continued success and scalability:

More Families

Expanding the scheme of MAA Card to cover more families, including those just above the current income threshold, would significantly contribute toward improving its impact.

National Schemes Integration

MAA Card, when integrated with other national health schemes such as Ayushman Bharat, can lead to a more holistic approach towards healthcare coverage.

Continuous Innovation

Promotion of continuous innovation in the delivery of quality healthcare services, including telemedicine and mobile health clinics, will enhance accessibility in remote locations.

Primary Healthcare Strengthening

Focus on strengthening primary healthcare infrastructure can reduce the burden on tertiary care facilities, and improve timely management of medical conditions.

Stakeholder Collaboration

The MAA Card scheme can be better implemented by improving collaboration between government, private sector, and non-governmental organisations, so that extra resources and expertise can be accessed.

A Pioneering Initiative

MAA Card is a pioneering initiative. There have been major improvements in the poor people’s access to healthcare in Gujarat through Mukhyamantri Amrutum Yojana.

Its far-reaching inclusivity in treatment options, along with a wide range of empanelled hospitals, has brought quality healthcare within reach. Despite enduring challenges, successes recorded under this programme serve as a testament to its worthwhile endeavour.

By addressing current challenges and continually innovating, it serves as a model for other health insurance schemes aiming to achieve universal healthcare coverage.

Also Read: Buying Private Health Insurance

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FAQS – FREQUENTLY ASKED QUESTIONS

  • What is Mukhyamantri Amrutum Yojana (MAY) ?

    The Government of Gujarat designed the health insurance scheme with MAA Card, the Mukhyamantri Amrutum Yojana (MAY), to provide free medical assistance to economically weak families. There is coverage for various diseases and medical procedures up to Rs. 5 lakh per family per annum.
  • Who is eligible for the MAA Card ?

    Initially targeting Below Poverty Line (BPL) families, the MAA Card now covers families with an annual income of up to Rs. 4 lakh. Other groups that can benefit from this scheme include U-win cardholders, ASHA workers, fixed-pay employees of class-3 and class-4 in government jobs, and tribal families.
  • What are the necessary documents required for availing MAA Card benefits ?

    Income certificate or BPL card or U-win card (as per economic criteria), identification proof such as Aadhar card or voter ID, and residency proof in Gujarat, are some documents required for availing MAA Card benefits.
  • What kind of treatment does MAA Card cover ?

    MAA Card covers a broad range of treatments including cardiovascular surgeries, oncology (cancer treatments), neurology and neurosurgery, orthopaedic surgeries, burns and plastic surgery, renal and urological surgeries, and paediatric surgeries, among other types of treatments. The MAA Card also takes care of pre-and post-hospitalisation expenses, diagnostic tests and prescribed drugs.
  • Does Mukhyamantri Amrutum Yojana provide cashless treatment facilities ?

    Yes, MAA Card has a cashless treatment provision as one of its main highlights. Beneficiaries thus receive medical services at empanelled hospitals without paying anything upfront.
  • How can beneficiaries access services under the scheme ?

    Beneficiaries are provided with a health card, which serves as their ticket to these benefits once it verifies their eligibility details. They can present this card at any empanelled hospital for cashless treatment. Moreover, there is an online portal and a mobile app to assist them.
  • What are some exclusions under Mukhyamantri Amrutum Yojana or MAA Card ?

    Non-essential diagnostics, cosmetic procedures, fertility treatments, experimental treatments, non-allopathic treatments, routine dental procedures, self-inflicted injuries, substance abuse-related treatments, alternative therapies, and some congenital diseases not requiring immediate surgical intervention, are excluded from the scheme.
  • Are transportation expenses covered by MAA Card ?

    Yes, the scheme provides a transport allowance for beneficiaries to reach the hospital where they will receive treatment. The intention is to ensure that distance and travel costs do not become obstacles to accessing healthcare services.
  • What is the process for getting treatment under the MAA Card ?

    Beneficiaries should go with their health card to an empanelled hospital. The hospital will verify their eligibility before proceeding with any necessary treatment, which is provided at no cost to the beneficiary. Claims are processed smoothly through Third Party Administrators (TPAs).
  • How does the MAA Card scheme ensure quality care ?

    The accreditation criteria for hospitals on the Mukhyamantri Amrutum Yojana’s panel are very strict to maintain quality service delivery. Regular audits are conducted, and recipient feedback helps monitor utilisation rates and patient outcomes as key performance indicators, ensuring quality service delivery.

 

DISCLAIMER

The information contained herein is generic in nature and is meant for educational purposes only. Nothing here is to be construed as an investment or financial or taxation advice nor to be considered as an invitation or solicitation or advertisement for any financial product. Readers are advised to exercise discretion and should seek independent professional advice prior to making any investment decision in relation to any financial product. Aditya Birla Capital Group is not liable for any decision arising out of the use of this information.

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 In case you forget the username or password, you can reset the same using the forgot username and password link available on the Website and completing the authentication procedure specified on the Website.    

MoneyForLife Planner

To help you for your money needs you can avail the facility of MoneyForLife Planner (‘MoneyForLife Planner/ Planner’). MoneyForLife Planner facility is powered by Aditya Birla Money Limited, a subsidiary of ABCL. MoneyForLife Planner provides an indicative assessment of your money needs based on the factors like income, age, family members and their future, your future money requirements and current lifestyle status as per details filled in by you on the online questionnaire. The Planner provides an indicative view about the generic investment opportunities available in the manner indicated by you. The results provided by the Planner are generic in nature and do not necessarily reflect the actual investment profile that you may hold and it is not necessary for you to act on it. The Planner provides a generic indication of your money needs to enable you to prioritize your investment needs which are rule based. Therefore, the search results displayed by the Planner cannot be construed to be entirely accurate / comprehensive.

No fee or consideration or economic benefit either directly or indirectly is associated for availing the assessment through MoneyForLife Planner and therefore it is not to be considered as an investment advice or financial planning and / or investment advisory services.

You agree and understand that use of MoneyForLife Planner does not assure attainment of your investment objectives and there is no assurance that the money objectives will be achieved, as the same is subject to performance of the securities, the forces affecting the securities market and your risk profile. You are advised to consult an investment advisor in case you would like to undertake financial planning and / or investment advice for meeting your investment requirements.

You also agree that risks associated with any investment would be entirely yours and you would not hold ABCL and/or ABC Companies or any of its employees liable for any losses that may arise on account of any investments under taken basis the use of MoneyForLife Planner.

All investment decisions shall be taken by you in your sole discretion. You are advised to read the respective offer documents carefully for more details on risk factors, terms and conditions before making any investment decision in any scheme or products or securities or loan product. All investments in any product / fund / securities etc. will be on the basis, subject to and as per the terms and conditions of the specific product’s / fund’s / security’s offer document, key information memorandum, risk disclosure document, product or sales brochure or any other related documents which are offered by the respective issuer of such product/securities. You can use execution platform/services with any third party as deem fit and proper, and there is no compulsion to use the execution services through this Website.

Not an Investment Advisor, Planner, Broker or Tax Advisor

The facilities on the Website are not intended to provide any legal, tax or financial or securities related advice. You agree and understand that the Website is not and shall never be construed as a financial planner, financial intermediary, investment advisor, broker or tax advisor. The facilities are intended only to assist you in your money needs and decision-making and is broad and general in scope. Your personal financial situation is unique, and any information and advice obtained through the facilities may not be appropriate for your situation. Accordingly, before making any final decisions or implementing any financial strategy, you should consider obtaining additional information and advice from your advisor or other financial advisers who are fully aware of your individual circumstances. For more details, please also refer to the Legal Disclaimers provided on the Website.

Financial Solutions

We may provide you with various money solutions and options which are generally available basis your investment profile or those which are generally held by persons of similar investment profile. You authorize us to use/disseminate the information to provide the Financial Solutions however it is not necessarily for you to act on it. It only serves an indicative use of information which you may execute in the manner agreed by you.

Password Protection

You shall not be entitled to avail the facilities without the use of a user name and password. You are responsible for maintaining the confidentiality of your password and Account, and you shall not allow anyone else to use your password at any time. You are fully responsible for all activities that occur using your password or Account. You are requested to please notify www.adityabirlacapital.com immediately of any unauthorized use or access of your password or Account, or any other breach of security. The Website will not be liable for any loss that you may incur as a result of someone else using your password or account, either with or without your knowledge.

Intellectual Property Rights

This Website contains information, materials, including text, images, graphics, videos and sound (“Materials”), which is protected by copyright and/or other intellectual property rights. All copyright and other intellectual property rights in these Materials are either owned by ABCL or have been licensed to Facilities Provider, ABCL / ABC Companies by the owner(s) of those rights so that it can use these Materials as part of this Website. Other than those Materials which belong to Third Parties, ABC Companies retains copyright on all Information, including text, graphics and sound and all trademarks displayed on this Website which are either owned by or licensed to by ABCL and/or used under license by ABC Companies.

You shall not (a) copy (whether by printing off onto paper, storing on disk, downloading or in any other way), distribute (including distributing copies), download, display, perform, reproduce, distribute, modify, edit, alter, enhance, broadcast or tamper with in any way or otherwise use any Materials contained in the Website. These restrictions apply in relation to all or part of the Materials on the Website; (b) copy and distribute this information on any other server or modify or re-use text or graphics on this system or another system. No reproduction of any part of the Website may be sold or distributed for commercial gain nor shall it be modified or incorporated in any other work, publication or web site, whether in hard copy or electronic format, including postings to any other web site; (c) remove any copyright, trade mark or other intellectual property notices contained in the original material from any material copied or printed off from the web site; link to this Website; without our express written consent.

No Warranty

Although all efforts are made to ensure that information and content provided as part of this Website is correct at the time of inclusion on the Website, however there is no guarantee to the accuracy of the Information. This Website makes no representations or warranties as to the fairness, completeness or accuracy of Information. There is no commitment to update or correct any information that appears on the Internet or on this Website. Information is supplied upon the condition that the persons receiving the same will make their own determination as to its suitability for their purposes prior to use or in connection with the making of any decision. Any use of this Website or the information is at your own risk. Neither ABCL and ABC Companies, nor their officers, employees or agents shall be liable for any loss, damage or expense arising out of any access to, use of, or reliance upon, this Website or the information, or any website linked to this Website.

No Liability

This Website is provided to you on an "as is" and "where-is" basis, without any warranty. ABCL, for itself and any ABC Companies and third party providing information, Materials (defined later), facilities, or content to this Website, makes no representations or warranties, either express, implied, statutory or otherwise of merchantability, fitness for a particular purpose, or non-infringement of third party rights, with respect to the website, the information or any products or facilities to which the information refers. ABCL will not be liable to you or any third party for any damages of any kind, including but not limited to, direct, indirect, incidental, consequential or punitive damages, arising from or connected with the site, including but not limited to, your use of this site or your inability to use the site, even if ABCL has previously been advised of the possibility of such damages. Any access to information hosted on third party websites of billers/banks/merchants/ABC Companies etc. is not intended and shall not be treated as an offer to sell or the solicitation of an offer to buy any product/offering of these ABC Companies or third parties.

The Facilities Provider or ABCL or ABC Companies shall have absolutely no liability in connection with the information and Material posted on this Website including any liability for damage to your computer hardware, data, information, materials, or business resulting from the information and/or Material or the lack of information and/or Material available on the Website. In no event shall ABCL or ABC Companies shall be liable for any for any special, incidental, consequential, exemplary or punitive damages for any loss, arising out of or in connection with (a) the use, misuse or the inability to use this Website; (b) unauthorized access to or alteration of your transmissions or data; (c) statements or conduct of any third party on the site; or (d) any other matter whatever nature relating to this Website.

Further, the Facilities Provider cannot always foresee or anticipate technical or other difficulties. The facilities may contain errors, bugs, or other problems. These difficulties may result in loss of data, personalization settings or other facilities interruptions. The Website does not assume responsibility for the timeliness, deletion, mis-delivery, or failure to store any user data, communications, or personalization settings.

The Facilities Provider, ABCL, ABC Companies and the providers of information shall not be liable, at any time, for any failure of performance, error, omission, interruption, deletion, defect, delay in operation or transmission, computer virus, communications line failure, theft or destruction or unauthorized access to, alteration of, or use of information contained at this Website.

Manner of Use of Personal Information

All Personal Information including Sensitive Personal Information provided/related to you, shall be stored/used/processed/transmitted expressly for the Purpose or facilities indicated thereon at the time of collection and in accordance with the Privacy Policy. Other than those otherwise indicated and agreed by You, this Website do not collect or store or share your Personal Information. Aditya Birla Capital is the brand and accordingly all products and facilities are provided by respective ABC Companies as applicable. Therefore, for any of these Purposes, the Website will use ABC Companies their authorized third party vendors, agents, contractors, consultants or facilities providers (individually a ‘Third Party Service Provider’ and collectively, the “Third Party Service Providers”) and to that extent you understand and authorize the Facilities Provider to share/transmit such information to Third Party Service Providers. Such sharing of information will be solely for the purpose to fulfill / complete / authenticate your specific requests/transaction execution and for providing information about any ABC Companies product or facilities or services or for data analytics or to deliver to you any administrative notices, alerts or communications relevant to your Purpose (and which may include sending promotional emails or SMS or calls or any other mode permitted under law) or to analyze the usage and improve the facilities/solutions offered or for any research or troubleshooting problems, detecting and protecting against errors or to improve features, tailor the facilities on the Website to your interests, and to get in touch with you whenever necessary.

Except in the manner as stated in the Privacy Policy, the Website will not disclose your Personal Information with any affiliated or unaffiliated third parties,

You may receive e-mails /communications/notifications from the Third Party Services Providers regarding facilities updates, information/promotional e-mails/SMS and/or update on new product announcements/services in such mode as permitted under law.

Use of Website in India

This Website is controlled and operated from India and there is no representation that the Materials/information are appropriate or will be available for use in other locations. If you use this Website from outside the India, you are entirely responsible for compliance with all applicable local laws. There is no warranty or representation that a user in one region may obtain the facilities of this website in another region.

Information published on the Website may contain references or cross references to products, programs and facilities offered by ABC Companies/third parties that are not announced or available in your country. Such references do not imply that it is intended to announce such products, programs or facilities in your country. You may consult your local advisors for information regarding the products, programs and services that may be available to you.

In your use of the Website, you may enter correspondence with, purchase goods and/or facilities from, or participate in promotions of advertisers or members or sponsors of the web site, including those of ABC Companies. Unless otherwise stated, any such correspondence, advertisement, purchase or promotion, including the delivery of and the payment for goods and/or facilities, and any other term, condition, warranty or representation associated with such correspondence, purchase or promotion, is solely between you and the applicable ABC Companies and/or third parties.

You agree that Facilities Provider / ABC Companies has no liability, obligation or responsibility for any such correspondence, purchase or promotion between you and any other ABC Companies and/or third parties.

Third party websites

This Website may be linked to other websites (including those of ABC Companies) on the World Wide Web that are not under the control of or maintained by ABCL. Such links do not indicate any responsibility or endorsement on our part for the external website concerned, its contents or the links displayed on it. These links are provided only as a convenience, in order to help you find relevant websites, facilities and/or products that may be of interest to you, quickly and easily. It is your responsibility to decide whether any facilities and/or products available through any of these websites are suitable for your purposes. The Facilities Provider or ABCL is not responsible for the owners or operators of these websites or for any goods or facilities they supply or for the content of their websites and does not give or enter into any conditions, warranties or other terms or representations in relation to any of these or accept any liability in relation to any of these (including any liability arising out of any claim that the content of any external web site to which this web site includes a link infringes the intellectual property rights of any third party).

USE of APP

In case any facilities/services, access/dissemination of information or execution of transaction is done through use of any APP related to ABC Companies, the additional terms and conditions governing the Use of APP shall be applicable and to be read along these Terms of Use.

Postings and monitoring

The Facilities Provider or ABCL or ABC Companies does not routinely monitor your postings to the Website but reserves the right to do so if deemed necessary if it is related to the facilities offered on the web site and to comply with law. However, in our efforts to promote good citizenship within the internet community, if the Facilities Provider or ABCL or ABC Companies becomes aware of inappropriate use of the Website or any of its facilities, any information, opinions, advice or offers posted by any person or entity logged in to the Website or any of its associated sites is to be construed as public conversation only, and the Facilities Provider or ABC Companies shall not be liable or responsible for such public conversation. You agree that in such cases, we will respond in any way that, in our sole discretion, as deemed appropriate. You acknowledge that Facilities Provider or ABC Companies will have the right to report to law enforcement authorities any actions that may be considered illegal, as well as any information it receives of such illegal conduct. When requested, ABC Companies/Facilities Provider will co-operate fully with law enforcement agencies in any investigation of alleged illegal activity on the internet.

Submissions and unauthorized use of any Materials contained on this Website may violate copyright laws, trademark laws, the laws of privacy and publicity, certain communications statutes and regulations and other applicable laws and regulations. You alone are responsible for your actions or the actions of any person using your user name and/or password. As such, you shall indemnify and hold Facilities Provider, ABCL / ABC Companies and its officers, directors, employees, affiliates, agents, licensors, and business partners harmless from and against any and all loss, costs, damages, liabilities, and expenses (including attorneys' fees) incurred in relation to, arising from, or for the purpose of avoiding, any claim or demand from a third party that your use of the Website or the use of the Website by any person using your user name and/or password (including without limitation your participation in the posting areas or your submissions) violates any applicable law or regulation, or the rights of any third party.

We reserve the right to terminate access to this Website at any time and without notice. Further this limited license terminates automatically, without notice to you, if you breach any of these Terms of Use. Upon termination, you must immediately destroy any downloaded and printed Materials.

If you come across any breaches/violation or offensive material you must report to us at abc.secretarial@adityabirla.com

Use of Cookies

You agree and understand that the Website will automatically receive and collect certain anonymous information in standard usage logs through the Web server, including computer/computer resource-identification information obtained from "cookies" sent to your browser from a web server or other means as explained in the Privacy Policy.  

Facilities Changes and Discontinuation

The Website reserves the right to discontinue or suspend, temporarily or permanently, the facilities. You agree that the Facilities Provider/ ABC Companies will not be liable to you in any manner whatsoever for any modification or discontinuance of the facilities. The format and content of this Website may change at any time. We may suspend the operation of this Website for support or maintenance work, in order to update the content or for any other reason.

ABCL, ABC Companies, and its directors, employees, associates, or other representatives shall not be liable for any damages or injury, arising out of or in connection with the use, or non-use including non-availability of the Website and also for any consequential loss or any damages caused because of non-performance of the system due to a computer virus, system failure, corruption of data, delay in operation or transmission, communication line failure, or any other reason whatsoever. The Website will not be responsible for any liability arising out of delay in providing any information on the Website.

Compliance with the Law

You agree that you will not:

  • Use any robot, spider, scraper, deep link or other similar automated data gathering or extraction tools, programme, algorithm or methodology to access, acquire, copy or monitor the Website, or any portion of the Website.
  • Use or attempt to use any engine, software, tool, agent, or other device or mechanism (including without limitation, browsers, spiders, robots, avatars or intelligent agents) to navigate or search the Website, other than the search engines generally available by third party web browsers
  • Post or transmit any file which contains viruses, worms, Trojan horses or any other contaminating or destructive features, or that otherwise interferes with the proper working of the Website or the facilities.
  • Attempt to decipher, decompile, disassemble, or reverse engineer any of the software, comprising or in any way making up a part of the Website or the facilities.
  • You agree not to use the facilities for illegal purposes or for the transmission of material that is unlawful, harassing, libelous (untrue and damaging to others), invasive of another's privacy, abusive, threatening, or obscene, or that infringes the rights of others.

Restrictions on Commercial Use or Resale

Your right to use the facilities is personal to you; therefore, you agree not to resell or make any commercial use of the facilities. In addition, the Website welcomes your feedback as a user of the facilities. Any feedback you provide will become the confidential and proprietary information of the Website, and you agree that the Website may use in any manner and without limitation, all comments, suggestions, complaints, and other feedback you provide relating to the Website. The Website shall have a worldwide, royalty-free, non-exclusive, perpetual, and irrevocable right to use feedback for any purpose, including but not limited to incorporation of such feedback into the Website or other Website software or facilities.

No Endorsements

All product and facilities marks contained on or associated with the facilities that are not the Website marks are the trademarks of their respective owners. The Website would require you to respect the same. References to any such names, marks, products or facilities of third parties or hypertext links to third party sites or information does not imply the Website’s endorsement, sponsorship or recommendation of the third party, information, product or facilities.

Promotional Offers

You may receive from time to time, announcement about offers with intent to promote this Website and/or facilities/products of ABC Companies (“Promotional Offers”). The Promotional Offer(s) would always be governed by these Terms of Use plus certain additional terms and conditions, if any prescribed. The said additional terms and conditions, if prescribed, would be specific to the corresponding Promotional Offer only and shall prevail over these Terms of Use, to the extent they may be in conflict with these Terms of Use. The Website reserves the right to withdraw, discontinue, modify, extend and suspend the Promotional Offer(s) and the terms governing it, at its sole discretion.

Charges for use of Website

There are no charges or fees to be paid by you for use of this Website. However, you are responsible for all telephone access fees and/or internet service fees that may be assessed by your telephone and/or internet service provider. You further agree to pay additional charges, if any levied by Third Party Service Provider(s), for the facilities provided by them through the Website (Additional Charges).

No Endorsement

You are advised to be cautious when browsing on the internet and to use good judgment and discretion when obtaining information or transmitting information. From this Website, users may visit or be directed to third party web sites. The Website makes no effort to review the content of these web sites, nor is the Website or its licensors responsible for the validity, legality, copyright compliance, or decency of the content contained in these sites.

In addition, the Website does not endorse or control the content of any other user and is not responsible or liable for any content, even though it could be unlawful, harassing, libelous, privacy invading, abusive, threatening, harmful, vulgar, obscene or otherwise objectionable, or that it infringes or may infringe upon the intellectual property or other rights of another. You acknowledge that the Website does not pre-screen content, but that the Website will have the right (but not the obligation) in their sole discretion to refuse, edit, move or remove any content that is available via the facilities.

Electronic Communications

These Terms of Use and any notices or other communications regarding the Facilities may be provided to you electronically, and you agree to receive communications from the Website in electronic form. Electronic communications may be posted on the Website and/or delivered to your registered email address, mobile phones etc either by Facilities Provider or ABC Companies with whom the services are availed. All communications in electronic format will be considered to be in "writing". Your consent to receive communications electronically is valid until you revoke your consent by notifying of your decision to do so. If you revoke your consent to receive communications electronically, the Facilities Provider shall have the right to terminate the facilities.

Assignment

You shall not assign your rights and obligations under this Agreement to any other party. The Website may assign or delegate its rights and/or obligations under this Agreement to any other party in future, directly or indirectly, or to an affiliated or group company.

Legal Disclaimers

The information provided on or through the Website is for general guidance and information purposes only and they do not in any manner indicate any assurance or opinion of any manner whatsoever. Any information may be prone to shortcomings, defects or inaccuracies due to technical reasons. Certain information on Website may be on the basis of our own appraisal of the applicable facts, law and regulations in force at the date hereof.

The information (and opinions, if any) contained on the Website may have been obtained from public sources believed to be reliable and numerous factors may affect the information provided, which may or may not have been taken into account. The information provided may therefore vary (significantly) from information obtained from other sources or other market participants. Any reference to past performance in the information should not be taken as an indication of future performance. The information is dependent on various assumptions, individual preferences and other factors and thus, results or analyses cannot be construed to be entirely accurate and may not be suitable for all categories of users. Hence, they should not be solely relied on when making investment decisions. Your investment or financial decision shall always be at your own discretion and based on your independent research; and nothing contained on the Website or in any information would construe ABCL/ABC Companies or any of its employees/authorized representative as having been in any way involved in your decision making process. Any information and commentaries provided on the Website are not meant to be an endorsement or offering of any stock or investment advice.

Nothing contained herein is to be construed as a recommendation to use any product, process, equipment or formulation, in conflict with any patent, or otherwise and Facilities Provider / ABCL/ABC Companies makes no representation or warranty, express or implied that, the use thereof will not infringe any patent, or otherwise. Information on this Website sourced from experts or third party service providers, which may also include reference to any ABCL Affiliate. However, any such information shall not be construed to represent that they belong or represent or are endorsed by the views of the Facilities Provider or ABC Companies. Any information provided or sourced from ABCL Affiliate belongs to them. ABCL is an independent entity and such information from any ABCL Affiliate are not in any manner intended or to be construed as being endorsed by ABCL or Facilities Provider. The information does not constitute investment or financial advice or advice to buy or sell, or to endorse or solicitation to buy or sell any securities or other financial instrument for any reason whatsoever. Nothing on the Website or information is intended to constitute legal, tax or investment advice, or an opinion regarding the appropriateness of any investment or a solicitation of any type. Investment in the securities market and any financial instruments are inherently risky and you shall always assume complete and full responsibility for the outcomes of all the financial or investment decisions that you make, including but not limited to loss of capital. You are therefore advised to obtain your own applicable legal, accounting, tax or other professional advice or facilities before taking or considering an investment or financial decision.

No Solicitation

No Information at this Website shall constitute an invitation to invest in ABCL or any ABC Companies. These are meant for general information only or to meet statutory requirements or disclosures. ABCL or any of its employees are in no way liable for the use of the information by you, when making any decision or investing or trading through any investment vehicles or ABC Companies, or any other third party which may be engaged in offering of these services.

The information contained on this Website does not represent and should not be used to construe (i) the terms on which a new transaction would be entered into by ABCL or ABC Companies, (ii) the terms on which any existing transactions could be unwound by ABCL or ABC Companies, (iii) the calculation or estimate of an  amount that would be payable following an early termination of any past/existing transactions or (iv) the valuations given to any transactions by ABCL or ABC Companies in their books of account for financial reporting, credit or risk management purposes.

Statutory Disclosure

ABCL and ABC Companies are engaged in a broad spectrum of activities in the financial services sectors. You understand and acknowledge that Aditya Birla Money Limited (‘ABML’), Aditya Birla Finance Limited (‘ABFL’) and Aditya Birla Sun Life Asset Management Company Limited and trustees and sponsor of Aditya Birla Sun Life Mutual Fund (‘ABSLMF’) are group companies and ABML / ABFL also acts as a distributor of ABSLMF.  Any recommendation or reference of schemes of ABSLMF if any made or referred on the Website, the same is based on the standard evaluation and selection process, which would apply uniformly for all mutual fund schemes. You are free to choose the execution facilities in the manner deemed fit and proper and no commission will be paid by ABSLMF to ABML / ABFL if you choose to execute a transaction with ABSLMF on the Website, unless otherwise agreed by you and ABML/ABFL separately. Information about ABML/ABFL, its businesses and the details of commission structure receivable from asset management companies to ABML/ABFL, are also available on their respective Website.

Similarly Aditya Birla Money Insurance Advisory Services Limited and Aditya Birla Insurance Brokers Limited are insurance intermediaries and engaged in the distribution of Insurance Products and it may services may include products of Aditya Birla Sun Life Insurance Company Limited and Aditya Birla Health Insurance Company Limited. However there is no conflict on these services and commissions if any payable are in accordance of the extant regulations.

Force Majeure

The Facilities Provider, ABC Companies and any of its Third Party Service Providers shall not be liable for any delay or failure in performance resulting directly or indirectly from acts of nature, forces, or causes beyond their reasonable control, including, without limitation, Internet failures, computer equipment failures, telecommunication equipment failures, other equipment failures, electrical power failures, strikes, virus, other malicious computer code, hacking, labour disputes, riots, insurrections, civil disturbances, shortages of labour or materials, fires, flood, storms, explosions, acts of God, war, earthquake, governmental actions, orders of domestic or foreign courts or tribunals, non-performance of third parties, or loss of or fluctuations in heat, light, or air conditioning.

Indemnification

You agree to protect and fully compensate Facilities Provider, ABCL, ABC Companies, subsidiaries, licensors, suppliers and facilities providers, employees, officers and directors, from any and all third party claims, liability, damages, expenses and costs (including but not limited to reasonable attorneys fees) caused by or arising from your use of the facilities, your violation of the Terms of Use or your infringement, or infringement by any other user of your account, of any intellectual property or other right of anyone.

No Waiver

The Facilities Provider, ABC Companies or any of its third party service providers and processor bank/merchants etc. shall not be deemed to have waived any of its/their rights or remedies hereunder, unless such waiver is in writing. No delay or omission on the part of Facilities Providers and ABC Companies, in exercising any rights or remedies shall operate as a waiver of such rights or remedies or any other rights or remedies. A waiver on any one occasion shall not be construed as a bar or waiver of any rights or remedies on future occasions.

Exclusive Agreement

You agree that these Terms of Use are the complete and exclusive statement of agreement supersede any proposal or prior agreement, oral or written, and any other communications between you and the Facilities Provider and its Third Party Service Providers or processor bank/merchants relating to the subject matter of these Terms of Use. These Terms of Use, as the same may be amended from time to time, will prevail over any subsequent oral communications between you and the Website and/or the processor bank.

Termination

Either party can terminate this Agreement by notifying the other party in writing. Upon such termination You will not be able to use the facilities of this Website.

Governing Law and Jurisdiction

The Website specifically prohibits you from usage of any of its facilities in any countries or jurisdictions that do not corroborate to all stipulations of these Terms of Use. The Website is specifically for users in the territory of India. In case of any dispute, either judicial or quasi-judicial, the same will be subject to the laws of India, with the courts in Mumbai having exclusive jurisdiction.

These Terms and Conditions are governed by and to be interpreted in accordance with laws of India, without regard to the choice or conflicts of law provisions of any jurisdiction. You agree, in the event of any dispute arising in relation to these Terms and Conditions or any dispute arising in relation to the Website whether in contract or tort or otherwise, to submit to the jurisdiction of the courts located at Mumbai, India for the resolution of all such disputes.

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