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At ABC, we believe that sustainable finance is essential for building a better future. We offer a comprehensive platform that caters to diverse financial needs, with a focus on providing products and services that benefit the environment and society. Our commitment to providing protecting, investing, financing, and advising solutions helps customers achieve their financial goals while also making a positive impact on the world.
Aditya Birla Sun Life Insurance (ABSLI)
ABSLI is currently present in Tier II and III cities and is committed to expanding its presence with a focus on digitising the rural insurance segment. Through strategic alliances with microlenders, small credit societies, and banks like Ujjivan Small Finance Bank, we aim to provide comprehensive coverage to mitigate life risks for the rural population. Our goal is to ensure that families are equipped with a basic corpus for survival, and to promote financial well-being in rural India.
cities covered
agents engaged
bank branches involved
Insurance break-up by demography in FY 2021-22
Coverage of rural and social sector
With compliance requirements of 20% for the rural sector and 5% for the social sector, we have surpassed these regulations, particularly in the social sector, demonstrating our dedication to serving the community.
Aditya Birla Health Insurance (ABHI)
At ABHI, we empower families to prioritise their health for meaningful lives. Our 'health first' business model goes beyond paying for medical expenses. With a focus on disease prevention and wellness management, we offer incentivized wellness like the industry's first 100% return of premium (Health Returns TM) and pioneering services like health coaching, telemedicine, and mental well-being.
cities covered
female advisors
customers onboarded
digitally
services available across
digital platforms
lives covered through rural
and micro insurance products
Case study: Women Product Development and Deployment
During a field visit to our channel partner's customers, we recognised the need for a women-centric product.
With most microfinance institution (MFI) customers being rural women responsible for both household and
occupational work, supporting their medical expenses became crucial. Analysis of our Hospicash business
revealed that most claims were for amounts below ₹2,000-₹3,000. Unfortunately, these small claims often
faced delays due to their integration with larger claims, leading to inspections and impacting overall
turnaround time (TAT).
Based on valuable partner feedback, we refined the initial product, adjusting features like call timing and
coverage. To prevent misuse, we leveraged technology to restrict toll-free access to registered numbers
only. To tackle the issue of delayed small claims, we introduced an automated check-in system with specific
parameters for claim frequency, amount, and branch. This implementation streamlined the claims process,
improving efficiency and ensuring timely support for our customers.
business generated
partners adopted the
solution/product
aim to reach them in FY 2022-23
ABHI's women-centric product has successfully addressed healthcare challenges for rural women. Limited access and cultural barriers often lead to the neglect of gynaecological problems. To bridge this gap, ABHI developed a unique fixed-benefit product providing coverage for gynaecological concerns and unlimited tele-consultancy services in vernacular languages.
Aditya Birla Sun Life Asset Management Company (ABSLAMC)
ABSLAMC offers a comprehensive range of investment products designed to generate regular income, build wealth, and optimise tax benefits, catering to a diverse customer base. With a significant presence in B-30 cities, ABSLAMC has collaborated with over 87,000 Independent Financial Advisors (IFAs) and more than 240 national distributors while establishing partnerships within the digital ecosystem. These strategic efforts have facilitated broader access to investment opportunities in smaller cities, enabling increased outreach to semi-urban and rural areas.
locations
mutual fund
distributors
digital
partners
banks and financial
institutions
Aditya Birla Housing Finance Limited (ABHFL)
ABHFL is your trusted partner for a wide range of housing finance solutions, including Home Loans, Home Extension Loans, Plot and Home Construction Loans, and more. With a balanced portfolio mix, 67% of our total exposure is in the housing loan segment, including affordable housing, contributing to margin expansion. As we strengthen our position in the affordable housing market, we are expanding into Tier III and IV cities. With increased front-line capacities and 120 branches, we are well-equipped to meet the growing demand for housing finance in underserved areas.
ABHFL offers a diverse range of housing finance solutions tailored to meet the needs of both salaried and self-employed individuals, with a focus on low to middle income groups and economically weaker sections. We also extend financial support to affordable housing developers. Our commitment to the affordable segment is reflected in the year-on-year growth of our customer base, demonstrating sustainable progress across the vertical.
a. Informal Segment
Launched in December 2020, our informal segment aims to support borrowers in the small ticket loan segment, offering loans up to 20 Lakh with small size/cost collaterals, particularly catering to LIG profiles. We are pleased to see the steady year-over-year growth of this segment, making a positive impact on the lower income groups of society. Through our informal segment, we are committed to providing accessible financial solutions that empower individuals and uplift communities, helping them achieve financial security and financial freedom.
b. Credit Manager Assessment Program
ABHFL offers a tailored eligibility program for affordable and informal segments, including Self-employed Non-professionals (SENP), providing home loans. Our assessment considers factors such as family income, liabilities, and repayment capacity through personal visits and detailed discussions. We have developed a credit assessment program specifically for SENP profiles, such as individuals working in kirana stores, small-scale manufacturing units, salons, technicians, mechanics, drivers, and other essential services with a monthly income below ₹30,000, who face challenges in obtaining loans due to a lack of income proof.
Informal Segment
CM assessment program
c. Funding to Women Borrower
At ABHFL, we are committed to using our financial expertise to make a social impact. We believe that everyone deserves access to financial services, and we are working to make that a reality for women. We are delighted to witness a significant increase in the number of women joining us as main borrowers or co-borrowers, showcasing our commitment to empowering women in their financial journeys.
The total count of female borrowers onboarded y-o-y is as follows:
7 years CAGR
borrowers
7 years CAGR
d. New to Credit (NTC)
In the last 5 years, we have successfully funded approximately 30% of our customers year-on-year who are new to credit (NTC) borrowers, allowing them to access home loans even without a credit history. Our focus is on serving the Prime and Affordable Housing Loans segments.
Meet Suryudamma Chinchilapu, a tailor from Hyderabad, and her husband, Appala Naidu Chinchurapu, a
painter. As new to credit (NTC) customers, they didn't have a credit history when they approached
ABC. We provided them with a hassle-free customer experience, approving their loan of ₹15 Lakh for
the purchase of a residential flat.
Their satisfaction reflects our commitment to empower new borrowers, especially women, to realise
their dreams through our seamless and affordable financial solutions.
ABFL offers comprehensive financing and wealth management solutions, with a strong focus on SME and
retail lending. We provide specialised lending options such as Supply Chain Finance (SCF) and Small
Entity Group (SEG) lending, specifically designed to support MSMEs and small suppliers. Through our
robust digital MSME platform, we facilitate sourcing across the value chain.
Our expansion strategy is focused on Tier III and IV markets and SME clusters, leveraging our
digital ecosystem platform to provide SMEs with the vital financial support they need to thrive and
excel.
SME Loan advances (₹ in Crore)
SCF Loan advances (₹ in Crore)
a. Increase penetration via focus on specific industries
- Industry sectors selected basis market sizing and Bureau rankings, such as, Education and Chemicals.
- Simplified process leveraging existing deep knowledge in chosen Industry sectors for better TATs.
- Customised offerings basis industries, targeting clusters not serviced by banks
b. Expand in Tier III and IV markets with access to SME clusters
- As of March 2022, we are currently present in 30 locations in Tier I and II markets.
- Opening new branches in specific locations having SME clusters in chosen Industry sectors.
- Hiring initiated and making progress to reach 70 locations by June 2022, with a plan to reach 120 locations by FY 2022-23.