Values that bind us as ONE.

It is often said that organizations are defined by their cultures and that is what truly differentiates them. 

Our Vision: To be a Leader and a Role Model in a Broad-based and Integrated Financial Services Business.

The key pillars of our Vision Statement are to be a Leader, a Role Model, Broad-Based and Integrated. These 4 pillars are represented not only in our vision statement but also across our systems, processes, HR Practices and are an integral part of what we expect from our leadership team members and business units.

Our vision is created on the foundation of our 5 Values which govern the manner in which we engage with our customers, our employees, our stakeholders and the society at large.

Our values define who we are both in letter and spirit. These values are common across the Aditya Birla Group and are deep rooted within ABC organizational systems, policies, our people and our people practices. 

Our Values: 

Integrity: Acting and taking decisions in a manner that these are fair, honest, following the highest standards of professionalism and are also perceived to be so. Integrity for us means not only financial and intellectual integrity, but in all other forms as are commonly understood.

Commitment: On the foundation of Integrity, doing whatever it takes to deliver value to all stakeholders. In the process, taking ownership for our own actions and decisions, those of our team and that part of the organization that we are responsible for.

Passion: A missionary zeal arising out of emotional engagement with the organization that makes work joyful and inspires each one to give his or her best. Relentless pursuit of goals and objectives with the highest level of energy and enthusiasm, that is voluntary and spontaneous.

Seamlessness: Thinking and working together across functional silos, hierarchies, businesses and geographies. Leveraging the available diversity to garner synergy benefits and promote oneness through sharing and collaborative efforts.

Speed: Responding to internal and external customers with a sense of urgency. Continuously seeking to crash timelines and choosing the right rhythm to optimize organization efficiencies.


At ABC, these values form an integral part of our culture. To ensure that these values are “lived” by our employees, we have integrated them into both our business and people systems and practices. We have formal assessment processes and platforms that are closely aligned to these values. For example, our hiring processes have a strong focus on assessing individuals on these values. Our development initiatives and performance review mechanisms have these values deep rooted in their design and execution. Even our Talent Development methodologies are designed to promote these values. 

As a brand trusted by our customers, our employees are Brand Ambassadors of Brand Aditya Birla Capital and hence need to embody and demonstrate four behavioral anchors.

We know them to be the acronym ‘FAIR’.

We collectively believe that the consistent and sustained demonstration of ‘FAIR’ behaviours by each one of us will help in shaping the desired culture at ABC as they echo the ABG values of Speed, Commitment, Passion, Integrity and Seamlessness.

Focus on Results – Being clear about outcomes being sought from everyone and achieving these in a timely manner with accuracy and quality. By focusing on results, we ensure performance that enables ABC to be a desired place for good talent to work in

Accountability with discipline – Being accountable for our responsibilities and coupling that with discipline and adherence to commitments allows us to empower each member of our team to perform optimally to the best of their potential

Innovation and Entrepreneurship – Innovation means the ability to think of issues differently so we find better solutions to our problems which you can only have if you have Passion. If you are passionate, you will inculcate a sense of ownership. This feeling of ownership is what drives our entrepreneurial spirit - A feeling that you are ABC and ABC is you

Respect and Openness – These manifestations for integrity and seamlessness reflect our working together without any hidden agenda and seamlessly across man-made silos. Openness is a method to ensure the voice of every person is heard and respect ensures it is acted upon