Branch Manager-Kolkata

Job Purpose

To manage the affairs of the respective branch & increase the business by penetrating deeper in the branch geography, ensuring successful operations & formulating plans for better client servicing through that branch to generate Business revenue & brokerage. The product portfolio includes broking products & services and other investment products like mutual funds, life insurance, health insurance.

Job Context & Major Challenges

Aditya Birla Money Ltd. (ABML) is primarily a Broking Company, deals in Equity, Commodity & Currency. Workforce of ~800 spread across ~40 locations with customer base of in excess of 3 lacs. Commodity operations are managed through its 100% subsidiary Aditya Birla Commodities Broking limited.

ABML is one of the leading securities trading companies in the country. ABML operates in a fragmented equity broking business and has a daily turnover of close to 3,000 Crores with a market share of 1%. ABM works in a highly regulated environment with a host of regulators like SEBI, RBI, AMFI, FMC, IRDA etc. regulating its day to day operations.

In addition to the regulator ABML is also subject to close monitoring and inspection through various agencies like NSE / BSE / NCDX / MCX / NSDL / CDSL etc. ABML also operates in a highly competitive market mainly in fragmented industry with ABML competition from major National Broking houses like ICICI Securities, HDFC Securities, Angel Broking, MOFSL etc. and a range of local Broking outfits.

ABM also operates in a highly competitive market mainly in fragmented industry with ABML competition from major National Broking houses like Kotak securities, Zerodha, Edelweiss, MOFSL etc. and a range of local Broking outfits.

The Branch Manager is responsible for:
• Increasing the client base, revenue and market share in the branch.
• Increase the Pool & Base of UHNI, Large Self Trader clients and corporate customers, with the Team and Personal Network.
• Ensuring Dealer Productivity is as per the defined standards
• Manage relationships across the set of HNI clients and Corporate investors
• Cross Sell ABC’s Products & Investment Products to attain clients’ needs and desired Profitability from Cross Sell segment.

The major challenges for this profile include:
• Acquiring new Large trader clients (direct) amidst competitive offerings
• Ensuring effective management and retention of customers.
• Regulator Challenges as regulator is going strict on funding, margins
• Effective operational & cost management through Branch Administration
• Maintaining multi product focus and equally driving the Cross-Sell Products to the existing and new clients.
• Ensuring Risk Compliance - Ensuring risk free and compliant business and ensuring high levels of client satisfaction.
• Operational Challenges - Day to day coordination with RMS, Activation Team, Surveillance, day to day approvals W.R.T. to limits, commercials and various other departments for smooth functioning of branch.
• Staff Management - Recruitment of individual and teams and keeping the employees engaged thereby putting a control over attrition.


The critical skill sets required to meet these challenges are excellent implementation skills, strong business and analytical skills, strong product knowledge, superior communication skills, integration and controlling skills, people management skills, a strong local network and high target and customer service orientation.

Key Result Areas