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Aditya Birla Capital Limited
Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 63,750 employees, the businesses of ABCL have a nationwide reach with over 1,712 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,712
No. of Employees
63,750+
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 5.50 Lakh Cr
Active Customer Base
39 Million
Consolidated Lending Book
INR 1.78 Lakh CrCorporate Governance Policies
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Job Description
TM_Program Manager_Prop Channel
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Job Description
Project/Program Manager – Proprietary Channel
Function: Human Resources
Channel: Proprietary (PROP)
Role Overview
The Project Manager – Proprietary Channel plays a critical role in driving business and people outcomes by leading cross-functional projects, managing large-scale data and dashboards, and delivering strategic insights to leadership. The role acts as a bridge between HR, Distribution, Sales Leadership, and Business Analytics, ensuring that data-driven interventions improve productivity, retention, hiring quality, and overall channel effectiveness.
The incumbent owns end-to-end project execution across the PROP channel, including problem diagnosis, solution design, implementation tracking, and impact measurement.
Key Responsibilities
1. Project Management & Strategic Initiatives
Lead multiple high-impact projects across the Proprietary Channel related to:
Attrition reduction and early tenure stabilization
Advisor ecosystem strengthening (recruitment, activation, productivity)
Performance improvement initiatives (PEP, low performer management)
Hiring effectiveness and right-fit hiring interventions
Own the complete project lifecycle:
Problem identification and hypothesis framing
Data analysis and insight generation
Stakeholder alignment and solution design
Implementation tracking and governance
Outcome measurement and course correction
Drive structured interventions in collaboration with:
Zone and Branch leadership
HR Business Partners and RHRs
Sales and Distribution Heads
2. Dashboard Ownership & Data Management
Design, develop, and maintain multiple dashboards for the PROP channel covering:
Attrition (overall, early tenure, cohort-wise, performance-linked)
Hiring metrics and hiring quality indicators
Advisor lifecycle metrics (MRA creation, licensing, activation, productivity)
Performance distribution and productivity spread
PEP, disciplinary cases, and behavioral indicators
Manage large, multi-source datasets, ensuring:
Data accuracy, consistency, and governance
Periodic refreshes and version control
Clear definitions and metric standardization
Translate raw HR and sales data into clear, decision-ready views for leadership consumption.
3. Data Analysis & Insight Generation
Conduct deep-dive analyses to identify:
Root causes of attrition (early vs tenured, performance vs disciplinary)
Correlation between hiring quality, advisor ecosystem strength, and performance
Behavioral and people drivers impacting productivity
Build cohort-based and tenure-based analyses to highlight:
Performance trends
Risk pockets
High-impact intervention areas
Convert complex datasets into simple, actionable insights supported by data narratives.
4. Leadership Communication & Business Storytelling
Create structured, insight-driven presentations for:
Senior leadership reviews
Business and HR governance forums
Project updates and intervention reviews
Present data in a storytelling format, clearly articulating:
What is happening
Why it is happening
What should be done differently
Support leadership with ad-hoc analysis and quick turnaround insights for strategic decision-making.
5. Stakeholder Management & Governance
Act as a single point of contact for PROP channel analytics and project updates.
Coordinate with multiple stakeholders to:
Drive accountability on action items
Track intervention progress
Escalate risks and delays proactively
Establish review mechanisms and cadence for ongoing initiatives.
6. Process Improvement & Capability Building
Identify gaps in existing processes related to:
Hiring
Performance monitoring
Advisor management
People governance
Recommend and help implement improvements using data-backed insights.
Enable HR and business teams with:
Structured frameworks
Clear metrics
Simplified dashboards
Key Skills & Competencies
Functional Skills
Project management in complex, multi-stakeholder environments
Advanced data handling and Excel-based analysis
Dashboard design and KPI definition
HR analytics and people metrics
Business performance analysis
Behavioral & Strategic Skills
Strong analytical and problem-solving mindset
Ability to simplify complexity and drive clarity
Stakeholder influence without authority
Structured thinking and outcome orientation
High ownership and execution focus
Impact of the Role
Enables leadership to make data-driven people and business decisions
Improves early tenure outcomes and reduces avoidable attrition
Strengthens the advisor ecosystem and frontline productivity
Enhances governance, visibility, and accountability across the PROP channel
0 - 10 years
Master of Business Admin
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