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ABCL
Aditya Birla Capital Limited

Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. Through its subsidiaries/JVs, ABCL provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Over 1,482 branches and more than 200,000 agents/channel partners along with several bank partners.

Nationwide Branches

1,482

No. of Employees

59,000

Agents/Channel Partners

2,00,000+

Aggregate Assets

INR 3,550 Billion

Active Customer Base

39 Million

Consolidated Lending Book

INR 699 Billion
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Job Description

Aditya Birla Health Insurance

Cluster Manager_Tele Channel_Kolkata

Location: Bangur BFL Estate, Kolkata, West Bengal
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Job Description

Job Purpose

Managing TPD sales activities in the designated market through various channels like Brokers, Corporate Agents, and Banks to ensure that the business plan is met or exceeded. This will include regular engagement with the partners to deepen the relationship, driving the sales through team members to ensure that they meet their targets.

Job Context & Major Challenges

Job Context/ Job Challenges:

Key Challenges for the role -

Gaining greater mindshare of partners in a multi-partner architecture. In the new open architecture, a partner gives access to limited channels or geography. This consequently leads to sharing of the same revenue pie and thereby reduced revenue from each partner
Managing multiple relationships-and thereby managing differing partner expectations across a wide spectrum of customer segments and reach.
Drive POS activation: With multiple products being available to a POS, and because of low ticket size it is important to ensure interest of POS among the wide spectrum of products available and achieve month on month activation.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1Driving sales via Various partners for TPD salesContinuous interaction with brokers and other intermediaries.
Obtaining quote request from market & Delivering them on time to the client/partners
Periodic tracking of business volumes and growth. Seek and ensure support from various stake holders to ensure achievement of business targets.
KRA2Partner engagement and AcquisitionsUnderstand market dynamics and offering of other manufacturers to the channel partners.
Take regular feedback from channel partners to help innovate products and provide solutions at an organizational level.
Pursue client specific requirement along with channel partners to support conversion.
KRA3Maintaining PipelineManaging a pipeline to achieve desired numbers ant to continuously updating the same
KRA4Enable sales force to ensure productivity and retentionEnsure communication of progression plans and incentives, thereby align expectations of team and incentivize team to perform at optimal levels. Objectives.
KRA5Renewal persistencyDecoding client’s requirement, pain points and opportunity areas.
Providing need based solutions to clients to increase stickiness..
This would involve building & strengthening relationships across various stakeholders within the company, in the concerned partner to ensure that the offering we propose, meets their expectations.
KRA6Identify and develop a team of sales professionals for the ChannelRecruit the best talent from the available clutter
Coach and Develop team members
Build People capability

Minimum Experience Level

1 - 5 years

Job Qualifications

Graduate

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