Branch Manager - Kharagpur

Job Purpose

The responsibility of this role is to plan, implement and achieve the sales targets for the branch by developing channels like Banking, National Distributors and IFAs for central & harbor suburbs through distributor engagement & expansion.

Job Context & Major Challenges

Job Context/Job Challenges:Organisation ContextEstablished in 1994,Aditya Birla Sun Life Asset Management Company, (ABSLAMC) is a joint venture between Aditya Birla Group &Sunlife Financial Inc.,a leading international financial services company in Canada.ABSLAMC is a fund manager for Birla Sunlife Mutual Funds ¤tly ranks as the fourth largest fund Management houses in India with a total Average AUM base of over INR 2 Lakh 45 Thousand crores(as on Nov 2017).Out of the 42 fund houses in the country,ABSLAMC ranked 1st in Fixed Income AUM &5th in Equity AUM category respectively. As of November 2017, the Average AUM market Share of the organisation was approx 10.73%.The company grew its investor client base by 44% to about 5.2 Mn from 3.6 Mn from the previous year, thereby bagging a second position in this category. Distribution Network: ABSLAMC has a footprint in more than 200 locations across the country with approx 65,000 IFAs, 210 National Distributors & 85 banking partnership.ABSLAMC also has its offshore presence through its rep offices in Singapore,Dubai & Mauritius.Its offerings also include Portfolio advisory services for High Net worth individuals as well as offshore funds for Non Resident Indians. The Company follows a long-term,fundamental research based approach to investment &thrives to provide a transparent ðical services to its investors.One of the key challenges for ABSLAMC has been to maintain a balance between moving with dynamic &constantly changing regulatory norms of the country &maintaining growth &profitability in the extremely competitive market. &some of key strengths of the organization that have helped it to sustain &grow are:
Focus on Technology-The organization has been in the forefront in implementing technological innovation to foster innovation &also to improve efficiency for its stakeholders, whether it is employees, clients or distributors
Product Innovation-ABSLAMC has been known to be a pioneer in terms of products &has a history of launching innovative, category defining products like Birla Cash plus, etc.Research based approach-ABSLAMC has one of the largest team of research analyst dedicated to tracking down the best companies to invest in.Strong Distributor Delivery Mechanism-The Company has developed a 4-pronged sales/delivery mechanism to ensure maximum reach &penetration to the end customers. This mechanism includes Company’s direct Channels (branches/online), Independent Financial Advisors (IFAs),National Distributors (ND) &Banks.
Regulator Interface-ABSLAMC plays a key role in the Association of Mutual Funds in India (AMFI) with quite a few members of the top management being a part of the AMFI Board. It has hence ensured that it can discuss any new Industry development from a regulatory perspective at the initial stages with the Regulator as well as the Industry Association
People Management -ABSLAMC believes in continuously measuring the perception of its people using a 4-S approach, namely Satisfaction, Say, Stay &Strive, which has enabled it to garner a workforce committed &aligned to the overall business success.In context to the organization, the Banking Distribution, IFA &ND channels are a very integral &critical part of the Retail Distribution setup.
Plan, organize & manage all activities to drive Retail Sales through all the channels in the region to increase AUM, market share, quality &profit potential of assets.The Banking Distribution compromises of the Retail &Private Banks.As these retail channels cater to very different class &set of clients &client requirements,it gives us a platform to promote our diversified set of products based on these requirements.
Key Challenges for the role are as follows:
a)To ensure an increase in visibility activities.
b)Lack of a measurement tool for performance, thus the branch manager has to manually maintain &update performance data.
c)Difficulty of coordination with different channels of distribution

Key Result Areas