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ABCL
Aditya Birla Capital Limited

Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. Through its subsidiaries/JVs, ABCL provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Over 1,482 branches and more than 200,000 agents/channel partners along with several bank partners.

Nationwide Branches

1,482

No. of Employees

59,000

Agents/Channel Partners

2,00,000+

Aggregate Assets

INR 3,550 Billion

Active Customer Base

39 Million

Consolidated Lending Book

INR 699 Billion
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Job Description

AB Sun Life Insurance Co Ltd

Area Head_DSF_Mumbai Metro

Location: Chembur, Mumbai, Maharashtra
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Job Description

Job Purpose

To lead the assigned branch by effective planning & management of resources and ensuring achievement of agreed business targets through effective sales strategies to help the branch lead in terms of market share and brand equity in a cost effective manner.

Job Context & Major Challenges

Job Context & Challenges:Key Challenges
Performing despite unethical market practices prevailing in the market
Retention of the Quality Sales Force owing to stiff competition
Ensuring the quality of new advisors who are being introduced in to the system because its practically not possible to meet each and every advisor getting recruited.
Equipping the new advisors with proper knowledge owing to poor turnout in training programs

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1Plan sales strategies and achieve branch business targets in terms of number of agents, productivity, new premium, persistency of business.Scan the market for emerging opportunities, the presence of competition etc and plans for the progress of his branch in consultation with HO
Ensure strategies include effective product mix, tapping of potential customers, contests and delivery of investment advisory to customers.
Ensure implementation of the plans & monitor same to ensure success
KRA2Promote productivity of the field force through effective people management.Ensure regular training of advisors and provide latest input given by company to them.
Discuss with them the promotional infrastructure decided by company and have review of their progress in terms of competition, activisation and club membership.
Establish good working habits for the force, undertake productivity improvement drives, organize specialized training programs etc.
KRA3Ensuring persistency of the business in order to ensure enhance business goals.By doing random quality checks on the business sourced to maintain desired persistency levels.
Ensure post sales servicing are through in order to retain customers.
KRA4Inculcate a culture of financial discipline in the branch to have well control on revenue.Ensure that strict control is maintained on the cash transactions in the branch.
Ensure that budget is maintained on all capital and operating expenses incurred.
KRA5Ensure 100 % compliance in order to smooth running of the operation and enhance the productivity in the assigned branch.Monitor process adherence at the branch
Provide regular update to the sales force /operation staff regarding changes in the Underwriting /IRDA Guidelines as well as Sales Process from time to time.
KRA6Drive sales promotional activities in order to achieve the business numbers.Initiate and ensure implementation of different activities to promote sales & recruitment.
Liaise with the concerned HO teams to drive central initiatives
Ensure adequate promotional effort is delivered to existing and potential customers.
KRA7Recommend product and process improvement to the company to enhance efficiencies and customer satisfaction.Evaluate customer response to our products, services, processes and people and suggest innovations/ improvements/ changes in these areas.
KRA8Ensure effective administration of the branch to sustain smooth functioning and operations in a cost effective way.Ensure that the general administration of the branch is as per requirement
KRA9Team ManagementEnsure through continuous on the job training, skill enhancement of team
Mentor, supervise and coach the team.
Provide for on the job as well as classroom training for skill enhancement
Ensure periodic job rotation to give a higher exposure to the team members on all aspects.

Minimum Experience Level

5 - 12 years

Job Qualifications

Under Graduate

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