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Visit Our ABCD PageAditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. Through its subsidiaries/JVs, ABCL provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Over 1,482 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,482No. of Employees
59,000Agents/Channel Partners
2,00,000+Aggregate Assets
INR 3,550 BillionActive Customer Base
39 MillionConsolidated Lending Book
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Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. Through its subsidiaries/JVs, ABCL provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Over 1,482 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,482No. of Employees
59,000Agents/Channel Partners
2,00,000+Aggregate Assets
INR 3,550 BillionActive Customer Base
39 MillionConsolidated Lending Book
INR 699 BillionCorporate Governance Policies
Financial and Debt-Related Policies
Business and Partnership Policies
Money management made easy
Understanding direct and indirect taxes
Know how to plan retirement well
Insurance and it's aspects for laymen
Investments and their jargon - simplified
Know all about loans and their management
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Job Title
| Branch Manager - 1 |
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Reporting To (Title) | Assistant Regional Manager / Regional Manager/Asst. Zonal Head |
Superior’s Superior (Title) | Zonal Head/Asst. Zonal Head/Head of Sales |
Unit
| Birla Sun Life Insurance Company Ltd |
Location
| Zone |
Business
| Life Insurance |
Date
| May 2013 |
1) Job Purpose |
The purpose of this job is to manage a team of Agency Managers, ensure advisor recruitment as per plan, and assist the Branch Head to make the branch a profit centre and to achieve annual business targets. |
2) Dimensions What are the areas (in quantitative terms) the job has an impact on? | ||||
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| Dimension | Remarks |
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1. | Manpower (Nos.) | 8 to 10 AMs |
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2. | Annualised Premium (in Cr) | 50 Lac to 1.5 Cr |
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3. | Policies (Nos) | 100 to 500 |
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4. | Net Annualised Advisor Commission (NAAC) (in Cr) | 10 Lac to 30 Lac |
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5. | Persistency | 85% | 13 month Rolling Premium Persistency |
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6. | Sales Progression | Maintain 30% of sales progression in the team |
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7. | Licensing | Create distribution as defined in the targets |
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3) Job Context & Major Challenges (What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone? |
Key Challenges for the role –
· Licensing of Advisors – Pass Percentage is very low, getting examination dates for Online Examination is very difficult.
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4) Principal Accountabilities | |
Accountability | Supporting Actions |
Ensure performance of assigned Agency Managers with respect to recruitment of Advisors & achievement of business targets. | 1. Recruit quality resource 2. Ensure performance standards of recruitment , activisation , policies & premium are met by the assigned agency managers 3. Maintain the profitability: Of the advisor Of the Branch. 4. Keep track on Advisors Contest and Clubs 5. Keep track on various training needs. 6. Sharing good sales practices. 7. Provide support to AM by participating in sales/recruitment. 8. Be responsible for the market conduct of the assigned agency managers and the advisors in their team 9. Maintain the Sales Report on Introduction and Issued Business 10. Develop the Agency Manager’s (goal sheets). 11. Carry out goal setting exercise with his team enabling the FLS team to deliver the expected productivity & subsequently leading the team to progress to next progression level. |
Manage persistency and business health for the allotted branch so that functional goals are achieved. | 1. Manage sales force attrition as per bench mark. 2. Maintain quality of business for better persistency. |
Relationship Management (Internal & External) to drive performance. | 1. Maintain healthy & cordial relation with team of Agency Managers as well as all concerned departments. 2. Maintain one to one contact with all advisors. 3. Ensure reaching of communication to the advisors of his team about new product, schemes, clubs, etc. (using FLS as key point of contact). 4. Visit top advisors in regular intervals. |
Drive local sales promotion effort for to support team members in achieving business targets | 1. Anticipate sales promotion opportunities in the area of operation and devise innovative promotional activity. 2. Driving various contests |
Ensure Risk Management as per company policy. | 1. Carrying out the business activities as per the compliance & regulatory environment. 2. Ensure (by doing basic screening & basic sanity checks) the applications that healthy business is introduced in the system. 3. Be responsible for the market conduct of the assigned agency managers and the advisors in their team |
Manage administrative responsibilities of the branch in the absence of the Branch Head. | 1. Assist the Branch Head in carrying out the branch administrative responsibilities / in the absence of Branch Head 2. Monitor operational costs 3. Facilitate in resolving any people or client related issues. |
Team Management | 1. Ensure through continuous on the job training, skill enhancement of team 2. Mentor, supervise and coach the team. 3. Provide for on the job as well as classroom training for skill enhancement 4. Ensure periodic job rotation to give a higher exposure to the team members on all aspects. |
6) Relationships (If Applicable) | ||
Internal | Frequency | Nature |
Support staff of branch Operations Accounts HO | Frequency: Daily Need based Need based | Nature: To manage branch related issues, MIS.
To manage policy, customer related issues
Commission pay out |
External | Frequency
Frequency: Regular Regular
| Nature |
Peers in competitor companies Recruiting agencies
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| Nature: To gain market understanding To ensure AM recruitment |
7) Organizational Relationships (Separate Annexure to be attached) |
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SIGN-OFF | ||
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Name
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Date |
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Job Analyst |
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Signature
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Name |
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2 - 8 years
Graduate