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INVESTMENTS 
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HEALTH INSURANCE
- Housing Loans
- Personal Finance
- SME & Business Finance
- Gold Loan
- Loan Against Property
- Loan Against Securities
- Corporate Finance
Home Loan
Find customised home loan solutions for your unique needs
Balance Transfer
Find a better interest rate for your existing home loan
Top up Home Loan
Get a loan on your existing home loan to meet your needs
Loan Against Property
Turn your assets into a financial ally
Personal Loan
Meet all your dreams and needs with a collateral-free Personal Loan
Flexi Loan
Make loan repayment flexible and hassle-free with Flexi Loans
Instant Personal Loan
Get quick funds with Aditya Birla Capital Instant Personal Loan
Long Term Personal Loan
Enjoy affordable repayments and a flexible tenure with Aditya Birla Capital
Personal Loan Eligibility
Check your Aditya Birla Capital Personal Loan eligibility
Personal Loan Interest Rates
Enjoy low personal loan interest rates for affordable repayments
Are you eligible for a Personal Loan? Find out now!
Calculate Now
Secured Business Loan
Boost your business with competitive rates & flexible terms
Line Of Credit
Get anytime funds, quick approval, & ongoing support with Line of Credit
Working Capital Demand Loan
Strengthen your business cash flow with quick access to funds & flexible repayment options
Supply chain financing Solution - Invoice Discounting
Improve your cash flow & gain quick access to funds by discounting your invoices
Unsecured Business Loan
Fuel your business with fast approval & flexible terms
Construction Finance
Our solutions with Flexible funding, project requirements to drive construction forward.
Commercial Property Purchase
Turn your property vision into reality with flexible terms and competitive interest rates.
Lease Rental Discounting
Supporting real estate businesses in project completion
Mauris Porta Arcu Id Tortor Pulvinar Cursus. Mattis, Diam Id.
CALCULATE NOWLoan Against Shares
Leverage your investments with Loan Against Shares, while retaining ownership of your assets
Loan Against Mutual Funds
Unlock the value of your investments while keeping your assets intact
Loan Against Life insurance Policy
Get loans for all your business needs at attractive rates
IPO financing
Seize investment opportunities with IPO Financing to help you invest with ease.
Promoter Funding
Empower your business growth with financial solutions to support expansion & ownership
Project Finance
Turn your ideas into reality with flexible funding to support your vision from start to finish
Structured Finance
Unlock customized financial solutions designed to meet the unique needs of complex business projects
Working Capital Demand Loan
Keep your business running smoothly with quick access to funds for day-to-day operations
Term Loan
Achieve your business goals with flexible repayment options & competitive rates for long-term growth
Debt Funds
Diversify your portfolio and reduce risk with Debt Funds
Equity Funds
Invest smartly in Equity Funds to aim for higher returns
Hybrid Funds
Diversify your portfolio and reduce your risk with a mix of equity and debt
Retirement Funds
Goal-oriented fund with a lock-in period to create a corpus for retirement
Children’s Funds
Secure your child’s financial future with solutions-oriented children’s funds
Exchange Traded Funds
Unlock a smart, hassle-free way to invest in various assets
Fund Of Funds
Choose the smart way to diversify risks and grow investments
Index Funds
Follow the benchmark of smart investors to grow your wealth
Calculate wealth creation through lumpsum investment in Mutual Funds
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Equity Trading
Invest or trade in equity for attractive returns and long-term capital growth
Margin Trading Facility
Get up to 5X leverage on leading stocks & increase your trading power
Bonds
Give your portfolio stability with attractive returns
Start trading in equities and other securities. Grow your wealth with our Demat account.
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Term Insurance
Bring security and peace to life’s unpredictability
Retirement Plans
Get a guaranteed regular pension plus lump sum on plan maturity
Savings Plans
Get a guaranteed regular pension plus lump sum on plan maturity
ULIP Plans
Get the benefits of insurance & wealth creation in one convenient plan
Find out how much life insurance you need with our Human Life calculator
Calculate Now
Eye Insurance
Protect your vision with comprehensive eye insurance.
Dental Insurance
Protect your smile with comprehensive dental insurance and coverage plans tailored for you.
Hospicash Insurance
Get financial support with our hospital cash insurance for unexpected medical expenses.
Mental Health & Nutrition Insurance
Get the best mental health insurance online with ABCD Aditya Birla Capital today!
Personal Accident Insurance
Secure your future with our affordable personal accident insurance plans.
Pay Bills
Utility bill payments made easy with BillPay
Pay for Anything
Shopping grocery, lifestyle or paying bills, pay anything with our payment solutions
Pay Anyone
Sending money to individuals and businesses made easy and instant
Pay on Call
Pay on call in 3 simple steps by providing your UPI ID
Aditya Birla Capital Limited
Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. Through its subsidiaries/JVs, ABCL provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Over 1,482 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,482
No. of Employees
59,000
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 3,550 Billion
Active Customer Base
39 Million
Consolidated Lending Book
INR 699 BillionCorporate Governance Policies
- Policy for appointment of Statutory Auditors
- ABCL NRC Policy
- Corporate Social Responsibility
- Fair Practices Code
- Internal Guidelines on Corporate Governance
- Familiarization Programme for Independent Directors
- Disclaimers
- Ombudsman
- Privacy Policy
- Trademark Policy
- Vigil Mechanism / Whistle Blower Policy
- Regulatory Disclosure
Financial and Debt-Related Policies
Business and Partnership Policies
- Press Releases
- Our Digital Lending Platform Partners
- ABCL Collection and Recovery Agency List
- ABFL Terminated Collection and Recovery Agency List
- Importance of Following Repayment Schedule
- Scheme of Amalgamation
- SEBI Disclosures
- Interest Rates & Service Charges
- Discontinued Service provider list
- Terms & Conditions
- Fraud Awareness
- Archival Policy
Read about Money
Money management made easy
Read about Tax
Understanding direct and indirect taxes
Read about Retirement Plan
Know how to plan retirement well
Read about Insurance
Insurance and it's aspects for laymen
Read about Investing
Investments and their jargon - simplified
Read about Loans and Financing
Know all about loans and their management
Personal Loan EMI Calculator
Estimate your monthly loan repayments with Personal Loan EMI Calculator
Home Loan Eligibility Calculator
Calculate the expected EMI of your loan for easier repayments
BMI Calculator
It measure your leanness or obesity basis your height and the weight.
Income Tax Calculator
Calculate the tax payable by you based on your income
SIP Calculator
Estimate the returns you can earn with your SIP investments
SWP Calculator
Calculate the Life Insurance cover you need to secure your family’s future
Life Insurance
Health Insurance
Mutual Fund
Home Finance
Personal Finance
Stocks & Securities
Job Description
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Job Description
Lead generation . Develop and execute a comprehensive lead generation strategy focused on quality leads for Housing loan along with Marketing and internal teams. Identify and leverage appropriate channels such as social media, content marketing, paid advertising, and partnerships! Monitor industry trends in housing finance space and competitor activities to refine the lead generation approach.
Lead segmentation and qualification Collaborate with marketing and sales teams to establish clear criteria specific to housing loan. Collaborate with Analytics team to get the lead scoring system to prioritize and segment leads based on their potential value and readiness to convert. Implement an effective lead nurturing process to engage and educate prospects over time.
Analyze every stage of the housing loan Business/Channel level funnels—from lead capture to application, sanction, and disbursement—to identify conversion drop-offs.Sales Funnel optimization and Revenue enhancement analyse areas of improvement Optimize each stage of the funnel for higher conversion rates, addressing pain points and objections. Help to conduct A/B test landing pages, email campaigns, and other conversion points to enhance effectiveness. Track the conversions done through the lead and manage the Life cycle of these customers .
Data Analysis and Optimization Track and analyze key metrics related to the lead funnel's performance, such as conversion rates, engagement rates, and ROI.Generate regular reports to provide insights into the effectiveness of different strategies and tactics. Use data-driven insights to make informed decisions and adjust strategies as needed.
Technology and Automation &Communication Implement marketing automation tools to streamline lead nurturing and communication processes. Stay up-to-date with the latest marketing technologies and tools to enhance efficiency and effectiveness. Stay informed about industry best practices, emerging trends, and changes in customer behavior. Proactively suggest and experiment with innovative strategies to improve the lead funnel's performance. Ensure proper integration between different systems to maintain a seamless flow of data.Design and implement standardized sales processes across all channels. Identify Process gaps & Streamline across channels by means of SOPs .Ensuring policies are in place and being implemented according to the governance framework
Collaboration with Internal and LOB stake holders ,External vendors ( CC) for issuance /Disbursement of cases at each stage of the Lead/Sales Funnel
3 - 5 years
Post Graduate
Aditya Birla Capital Limited
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