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Begin investing with our Trade 20 Plan, that offers all the essential things for new investors to start their equity journey.
₹20/order Brokerage fee
(A minimum brokerage of Rs.20 per executed order will be charged subject to a maximum of 2.5% of the traded value. If the brokerage levied as a percentage on the value of the shares/contract is less than the agreed brokerage payable per share/contract, you will be charged the minimum rate of brokerage per share instead of the percentage)
Grow your portfolio with our Trade 5 Plan. Get expert insights and technical assistance to help you make the right investment decisions for wealth creation
₹3999 + GST p.a. Brokerage fee
(A minimum brokerage of Rs.5 per executed order will be charged subject to a maximum of 2.5% of the traded value. If the brokerage levied as a percentage on the value of the shares/contract is less than the agreed brokerage payable per share/contract, you will be charged a minimum rate of brokerage per share instead of the percentage)

0.03%/order Brokerage fee
(A minimum brokerage of Rs.20 per executed order will be charged subject to a maximum of 2.5% of the traded value. If the brokerage levied as a percentage on the value of the shares/contract is less than the agreed brokerage payable per share/contract, you will be charged the minimum rate of brokerage per share instead of the percentage)
Invest in equity stocks or other securities listed on the market with the ABCD app. Get a completely convenient digital platform to trade effectively.
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Equity represents ownership rights in a company. When you invest in equity, you become part owner of the company. As an owner, you get a share of profits, voting rights, say in management and more privileges.
You can buy shares of a listed or unlisted company at the prevailing market price.
Includes Equity Futures and Options wherein you speculate on future price movements.
Investing in equity mutual funds or equity funds offered by unit-linked life insurance plans.
You can invest in the equity capital or private companies and become their promoters.
Preferential payment on liquidation and assured dividends.
Last payment on liquidation and non-guaranteed dividends.
There’s a fear of capital erosion if the market falls. This results in negative returns.
There’s a high volatility risk with short-term investing. A long-term horizon is preferable.
If investing in independent shares, you should choose stocks which have the potential to grow and yield returns.
You can choose equity funds for a diversified portfolio.
Diversify your portfolio across other asset classes to stabilise the high risk associated with equity.
Buying and selling stocks within the same trading session.
Buying and selling stocks over different trading sessions. This is a buy-and-hold strategy of trading.
Open a trading account for handling transactions plus a demat account for storing the shares you buy.
Research the factors that impact stock prices thoroughly to be ready for the right entry and exit decisions.
Analyse the company/stock fundamentally for assets, liabilities, net worth, and historical performance.
Based on the analysis, decide whether you want to execute a buy trade or a sell trade. Then place an order.


*Tax benefits are subject to changes in tax laws. Kindly consult your financial advisor for more details.
**Sec 10(10D) benefit is available subject to fulfilment of conditions specified therein
#Provided all due premiums are paid
^ As per annual audited figures submitted to IRDAI for the period FY 22 – 23 for individual death claims paid.
¹LI Age 21, Male, Non Smoker, Option 1: Life Cover, PPT: Regular Pay, SA: ₹ 1 Cr., PT: 10 years, Premium paying term: 10 years, Annual Premium: ₹ 5900/- ( which is ₹ 491.66/month) Premium exclusive of GST. On death, 1 Cr SA is paid and the policy terminates.
²Male- 25 yrs invests in ABSLI Nishchit Aayush Plan with Level Income + Lumpsum Benefit. He chooses premium payment term 10 yrs , policy term 40 years, benefit option -Long Term Income and Deferment Period 0 years.
Annualized Premium is ₹1,15,380. Annual Income of Rs. 43,844 (43,844*40=17,53,776) + Maturity Benefit (Rs.16,15,320)= Rs. 33,69,096
³ABSLI Empower Pension Plan, age 40 year healthy male, Policy term is 10 years, Accumulation period is 10 years, basic premium is Rs.100000/-, Plan Option: Assured, Payment frequency: Annual, Return@8% fund value is Rs.13.57 lakhs and @4% is Rs.10,84,803/-
ABSLI Child’s Future Assured Plan. Plan option: Education & Marriage Milestone. Male | Age: 35 years | Policy term: 25 years | Premium paying term: 10 years | Education milestone benefit period: 3 yrs & Education assured benefit start term: 15 yrs | Marriage assured benefit start term: 25 years | Annualized premium: ₹1,00,000 (excluding tax) | Total Benefits Payout: Rs 21,58,664 [Education Milestone Payout: Rs 10,79,332 (policy year 15,16,17) and Marriage Milestone Payout: Rs 10,79,332 (policy year 25)] | Age of Child: 0 years, Child as a nominee | Sum assured multiple for marriage: 100%
⁵ABSLI Wealth Assure Plus plan for 30 years of a healthy male. Plan type: Classic. Investment option: Smart option. Risk Profile: Moderate. Payment frequency: Yearly. Basic annual premium: ₹24,000. Policy Term: 15 years. Premium paying term: 10 years
ABSLI Nishchit Aayush Plan (UIN No 109N137V02) is a non-linked non-participating individual savings life insurance plan.
ABSLI Digishield Plan (UIN: 109N108V11) is a non-linked non-participating individual pure risk premium life insurance plan
ABSLI Empower Pension Plan (UIN: 109L078V03) is an individual unit linked pension plan
ABSLI Child Future Assured Plan (UIN: 109N124V01) is a non-linked non-participating individual life insurance savings plan
ABSLI Wealth Aspire Plan (UIN:109L100V05) is a non-participating unit linked life insurance plan
ABSLI Salaried Term Insurance Plan is a non-linked non-participating individual pure risk premium life insurance plan; upon Policyholder’s selection of Plan Option 2 (Life Cover with ROP) this product shall be a non-linked non-participating individual savings life insurance plan.
ADV/10/23-24/2471
Honesty is the best policy
Applicants should ensure that insurance details in the application form is filled by oneself with “ Utmost good faith”.
Be honest & truthful about your medical history, health conditions, or any other complications.
Also, let the insurer know about any habits like use of alcohol, tobacco or any narcotics/ psychotropic substances in the present or past, to ease the process of Policy issuance and claim assessment process.