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What is the Equity?

Equity represents part ownership in the company into which you invest. You can buy stocks and shares of the company or invest in its derivatives, and benefit from a share in the company’s profits, voting rights and more.

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Why Invest in Equity?

Returns

Equity has the potential to yield high returns on your investments. As the market rises, your portfolio has the potential to grow.

Wealth creation

If you stay invested over a long-term horizon, you can wait out market volatility and grow your savings for your financial goals.

Liquidity

Equity investments are extremely liquid. You can redeem your portfolio anytime and get instant funds.

Value Subscription Plans

1

Trade 20

Start Your Investment Journey

Begin investing with our Trade 20 Plan, that offers all the essential things for new investors to start their equity journey

₹20/order Brokerage fee

(A minimum brokerage of Rs.20 per executed order will be charged subject to a maximum of 2.5% of the traded value. If the brokerage levied as a percentage on the value of the shares/contract is less than the agreed brokerage payable per share/contract, you will be charged the minimum rate of brokerage per share instead of the percentage)

  • Demat
    Equity Intraday
  • Demat
    Futures
  • Demat
    Options
  • Demat
    Currency Futures
  • Demat
    Currency Options
  • Demat
    Commodity Futures
  • Demat
    Commodity Options
2

Trade5

Cultivate Your Investment Skills

Grow your portfolio with our Trade 5 Plan. Get expert insights and technical assistance to help you make the right investment decisions for wealth creation

₹3999 + GST p.a. Brokerage fee

(A minimum brokerage of Rs.5 per executed order will be charged subject to a maximum of 2.5% of the traded value. If the brokerage levied as a percentage on the value of the shares/contract is less than the agreed brokerage payable per share/contract, you will be charged a minimum rate of brokerage per share instead of the percentage)

  • Demat
    Equity Intraday
  • Demat
    Futures
  • Demat
    Options
  • Demat
    Currency Futures
  • Demat
    Currency Options
  • Demat
    Commodity Futures
  • Demat
    Commodity Options
Value Subscription
3

RM Plan

Nurture Your Portfolio

0.03%/order Brokerage fee

(A minimum brokerage of Rs.20 per executed order will be charged subject to a maximum of 2.5% of the traded value. If the brokerage levied as a percentage on the value of the shares/contract is less than the agreed brokerage payable per share/contract, you will be charged the minimum rate of brokerage per share instead of the percentage)

  • Demat
    Equity-Intraday
  • Demat
    Equity Delivery
  • Demat
    Equity Derivatives-futures
  • Demat
    Currency Derivatives-futures
  • Demat
    Commodity Futures
  • Demat
    Commodity Options
  • Demat
    ₹35/lot Brokerage fee
  • Demat
    Equity Derivatives-Options
  • Demat
    Currency Derivatives-Options
Understanding Equity
  • What is equity?
  • What are the features of equity?
  • What are the types of equity investing?
  • What are the two types of equity shares?
  • What is the tax implication of investing in equity?
  • Things to remember when investing in equity?
  • What are the types of equity trading?
  • What Is the Process of Equity Trading?

What is equity?

Equity represents ownership rights in a company. When you invest in equity, you become part owner of the company. As an owner, you get a share of profits, voting rights, say in management and more privileges.

What are the features of equity?

  • High-risk investment avenue

  • High return potential

  • Prone to market volatility

  • Ease of converting into liquid cash

  • Invest in stocks, mutual funds and derivatives

What are the types of equity investing?

img Stocks and shares

You can buy shares of a listed or unlisted company at the prevailing market price.

img Parents

Includes Equity Futures and Options wherein you speculate on future price movements.

img Equity Funds

Investing in equity mutual funds or equity funds offered by unit-linked life insurance plans.

img Private equity

You can invest in the equity capital or private companies and become their promoters.

What are the two types of equity shares?

  • Preference shares

    Preferential payment on liquidation and assured dividends.

  • Equity shares

    Last payment on liquidation and non-guaranteed dividends.

What is the tax implication of investing in equity?

  • Holding period up to 12 months - short-term capital gains - returns taxed at 15%

  • Holding period of 12 months or above - long-term capital gains - tax-free returns up to Rs.1 lakh - excess returns taxed at 10%

  • Dividend income - taxed at income tax slab rates

Things to remember when investing in equity?

  • There’s a fear of capital erosion if the market falls. This results in negative returns.

  • There’s a high volatility risk with short-term investing. A long-term horizon is preferable.

  • If investing in independent shares, you should choose stocks which have the potential to grow and yield returns.

  • You can choose equity funds for a diversified portfolio.

  • Diversify your portfolio across other asset classes to stabilise the high risk associated with equity.

What are the types of equity trading?

img Intraday trading

Buying and selling stocks within the same trading session.

img Delivery trading

Buying and selling stocks over different trading sessions. This is a buy-and-hold strategy of trading.

What Is the Process of Equity Trading?

  • Open a demat account

    Open a trading account for handling transactions plus a demat account for storing the shares you buy.

  • Consider stock prices

    Research the factors that impact stock prices thoroughly to be ready for the right entry and exit decisions.

  • Learn all about the stocks

    Analyse the company/stock fundamentally for assets, liabilities, net worth, and historical performance.

  • Place a trade order

    Based on the analysis, decide whether you want to execute a buy trade or a sell trade. Then place an order.

Customer Satisfaction Stories

Don’t just take our word for it. Hear from our customers about their successful financial journey with us

Hear What The Experts Have To Say

Account opening process is very simple and steps mentioned in the process are user friendly. Guidance wherever required is excellent and prompt.

Hear What The Experts Have To Say
Mr. Ashutosh Paranjpe

Aditya Birla Money Customer

Panvel, India

Hear What The Experts Have To Say

My trading experience with ABM has been very fruitful. I have always been receiving excellent support from my dealer. Moreover, the transparent business practices at ABM makes it the preferred broker in the industry.

Hear What The Experts Have To Say
Mrs. Priyanka Sharma

Aditya Birla Money Customer

Mumbai, India

Equity Funds

Equity Funds for diversification

  • Life Insurance
    Various equity funds
  • Life Insurance
    Tax benefits on capital gains
Exchange Traded Funds

Invest in exchange-listed passive MFs

  • Life Insurance
    Cost-effective ETFs
  • Life Insurance
    Enjoy professional fund management

FAQs on Equity

To buy equity shares, you need a trading account, a Demat account with NSDL/ CDSL and a valid PAN Card. You can link your bank account with your trading account for quick and seamless transactions. Research and select a reputable stock broker or brokerage firm authorised by SEBI to facilitate the buying and selling of shares.

You can choose the right stocks for investment based on thorough research and market study. Consider several factors such as industry trends, the financial health, valuation and growth prospects of the company to make informed decisions which align with your investment goals. Ensure to diversify your portfolio to spread risk and stay updated on current developments and market news.

Short-term investing aims to make quick profits, often within a year, capitalizing on market fluctuations. On the other hand, long-term investing involves holding the equity shares for an extended period, often 3 years or more, to benefit from market growth and compounding. Short-term investing is susceptible to market volatility whereas long-term investing focuses on weathering market volatility and gain from fundamental growth of the company.

Yes, in certain situations, you might lose more than your initial investments. If the value of your stock investments falls significantly, and if you have invested borrowed money (margin trading), the losses might exceed your initial investment. Hence, it is necessary to avoid overleveraging, manage risk and diversify your investment portfolio.

Diversification is spreading your investments across various stocks to reduce or mitigate risk. Investing in a mix of equity shares from different sectors minimizes the impact of the poor performance in one sector on your portfolio and helps you offset the potential losses in any particular investment. Balancing low-risk and high-risk assets enables you to achieve a more stable investment strategy.

*Tax benefits are subject to changes in tax laws. Kindly consult your financial advisor for more details.

**Sec 10(10D) benefit is available subject to fulfilment of conditions specified therein

#Provided all due premiums are paid

^ As per annual audited figures submitted to IRDAI for the period FY 22 – 23 for individual death claims paid.

¹LI Age 21, Male, Non Smoker, Option 1: Life Cover, PPT: Regular Pay, SA: ₹ 1 Cr., PT: 10 years, Premium paying term: 10 years, Annual Premium: ₹ 5900/- ( which is ₹ 491.66/month) Premium exclusive of GST. On death, 1 Cr SA is paid and the policy terminates.

²Male- 25 yrs invests in ABSLI Nishchit Aayush Plan with Level Income + Lumpsum Benefit. He chooses premium payment term 10 yrs , policy term 40 years, benefit option -Long Term Income and Deferment Period 0 years.

Annualized Premium is ₹1,15,380. Annual Income of Rs. 43,844 (43,844*40=17,53,776) + Maturity Benefit (Rs.16,15,320)= Rs. 33,69,096

³ABSLI Empower Pension Plan, age 40 year healthy male, Policy term is 10 years, Accumulation period is 10 years, basic premium is Rs.100000/-, Plan Option: Assured, Payment frequency: Annual, Return@8% fund value is Rs.13.57 lakhs and @4% is Rs.10,84,803/-

ABSLI Child’s Future Assured Plan. Plan option: Education & Marriage Milestone. Male | Age: 35 years | Policy term: 25 years | Premium paying term: 10 years | Education milestone benefit period: 3 yrs & Education assured benefit start term: 15 yrs | Marriage assured benefit start term: 25 years | Annualized premium: ₹1,00,000 (excluding tax) | Total Benefits Payout: Rs 21,58,664 [Education Milestone Payout: Rs 10,79,332 (policy year 15,16,17) and Marriage Milestone Payout: Rs 10,79,332 (policy year 25)] | Age of Child: 0 years, Child as a nominee | Sum assured multiple for marriage: 100%

⁵ABSLI Wealth Assure Plus plan for 30 years of a healthy male. Plan type: Classic. Investment option: Smart option. Risk Profile: Moderate. Payment frequency: Yearly. Basic annual premium: ₹24,000. Policy Term: 15 years. Premium paying term: 10 years

ABSLI Nishchit Aayush Plan (UIN No 109N137V02) is a non-linked non-participating individual savings life insurance plan.

ABSLI Digishield Plan (UIN: 109N108V11) is a non-linked non-participating individual pure risk premium life insurance plan

ABSLI Empower Pension Plan (UIN: 109L078V03) is an individual unit linked pension plan

ABSLI Child Future Assured Plan (UIN: 109N124V01) is a non-linked non-participating individual life insurance savings plan

ABSLI Wealth Aspire Plan (UIN:109L100V05) is a non-participating unit linked life insurance plan

ABSLI Salaried Term Insurance Plan is a non-linked non-participating individual pure risk premium life insurance plan; upon Policyholder’s selection of Plan Option 2 (Life Cover with ROP) this product shall be a non-linked non-participating individual savings life insurance plan.

ADV/10/23-24/2471

Honesty is the best policy

Applicants should ensure that insurance details in the application form is filled by oneself with “ Utmost good faith”.

Be honest & truthful about your medical history, health conditions, or any other complications.

Also, let the insurer know about any habits like use of alcohol, tobacco or any narcotics/ psychotropic substances in the present or past, to ease the process of Policy issuance and claim assessment process.