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Home Loan
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Balance Transfer
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Loan Against Property
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Strengthen your business cash flow with quick access to funds & flexible repayment options
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Improve your cash flow & gain quick access to funds by discounting your invoices
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Fuel your business with fast approval & flexible terms
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Our solutions with Flexible funding, project requirements to drive construction forward.
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Supporting real estate businesses in project completion
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Term Insurance
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Aditya Birla Capital Limited
Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. Through its subsidiaries/JVs, ABCL provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Over 1,482 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,482
No. of Employees
59,000
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 3,550 Billion
Active Customer Base
39 Million
Consolidated Lending Book
INR 699 BillionCorporate Governance Policies
- Policy for appointment of Statutory Auditors
- ABCL NRC Policy
- Corporate Social Responsibility
- Fair Practices Code
- Internal Guidelines on Corporate Governance
- Familiarization Programme for Independent Directors
- Disclaimers
- Ombudsman
- Privacy Policy
- Trademark Policy
- Vigil Mechanism / Whistle Blower Policy
- Regulatory Disclosure
Financial and Debt-Related Policies
Business and Partnership Policies
- Press Releases
- Our Digital Lending Platform Partners
- ABCL Collection and Recovery Agency List
- ABFL Terminated Collection and Recovery Agency List
- Importance of Following Repayment Schedule
- Scheme of Amalgamation
- SEBI Disclosures
- Interest Rates & Service Charges
- Discontinued Service provider list
- Terms & Conditions
- Fraud Awareness
- Archival Policy
Read about Money
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Read about Insurance
Insurance and it's aspects for laymen
Read about Investing
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Read about Loans and Financing
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Personal Loan EMI Calculator
Estimate your monthly loan repayments with Personal Loan EMI Calculator
Home Loan Eligibility Calculator
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BMI Calculator
It measure your leanness or obesity basis your height and the weight.
Income Tax Calculator
Calculate the tax payable by you based on your income
SIP Calculator
Estimate the returns you can earn with your SIP investments
SWP Calculator
Calculate the Life Insurance cover you need to secure your family’s future
Life Insurance
Health Insurance
Mutual Fund
Home Finance
Personal Finance
Stocks & Securities
Job Description
Assistant Program Manager - Housing Finance
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Job Description
Job Purpose
Assistant Program Manager person is responsible for tracking the customer funnel movement from potential customers (leads) into actual clients. This role typically involves tracking, monitoring and analysing various stages of the sales funnel to maximize conversion rates. Tasks might include coordination with the various stakeholders where the lead is generated, collaborating with sales teams, and analysing data to refine the funnel's effectiveness.
Job Context & Major Challenges
Job Context/Job Challenges:Organizational Context
ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities.
ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire new customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers.
ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalized and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.
About the Aditya Birla Capital Virtual Relationship Business –
Key Challenges for the role –
Ensuring consistent sales performance and lead conversion from various sources
Making sure the lead flow is seamless to the call center ( inhouse and outsources as per the planning Coordinating with Internal Teams: Interacting and coordinating with internal teams for obtaining business approvals and addressing credit, underwriting, and other operational requirements.
Key Result Areas
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Lead generation . | Develop and execute a comprehensive lead generation strategy to attract potential clients along with Marketing and internal team. Identify and leverage appropriate channels such as social media, content marketing, paid advertising, and partnerships! Monitor industry trends and competitor activities to refine the lead generation approach |
| KRA2 | Lead segmentation and qualification | Collaborate with marketing and sales teams to establish clear criteria for qualified leads. Collaborate with Analytics team to get the lead scoring system to prioritize and segment leads based on their potential value and readiness to convert. Implement an effective lead nurturing process to engage and educate prospects over time. |
| KRA3 | Sales Funnel optimization and Revenue enhancement | Analyze the sales funnel stages and identify bottlenecks or areas of improvement Optimize each stage of the funnel for higher conversion rates, addressing pain points and objections. Help to conduct A/B test landing pages, email campaigns, and other conversion points to enhance effectiveness. Track the conversions done through the lead and manage the Life cycle of these customers . |
| KRA4 | Data Analysis and Optimization | Track and analyze key metrics related to the lead funnel's performance, such as conversion rates, engagement rates, and ROI. Generate regular reports to provide insights into the effectiveness of different strategies and tactics. Use data-driven insights to make informed decisions and adjust strategies as needed. |
| KRA5 | Technology and Automation &Communication | Implement marketing automation tools to streamline lead nurturing and communication processes. Stay up-to-date with the latest marketing technologies and tools to enhance efficiency and effectiveness. Stay informed about industry best practices, emerging trends, and changes in customer behavior. Proactively suggest and experiment with innovative strategies to improve the lead funnel's performance. Ensure proper integration between different systems to maintain a seamless flow of data. |
| KRA6 | Collaboration with Internal and LOB stake holders | Collaborate with the internal stake holders ,External vendors ( CC) and the LOB stake holders for issuance /Disbursement of cases at each stage of the Lead/Sales Funnel |
5 - 12 years
Under Graduate
ABC Digital Ltd.
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Aditya Birla Capital Limited
