Lead - Business Analytics (LI)

Organizational Context

• ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities. 

• ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire new customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers.

• ·         ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalised and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics.

Key Challenges

1. The biggest challenge is to compete in the new paradigm fintech where new competitors are making large investments from a long-term view, but ABC is making investments basis an annual break-even model. Moreover, our tech approach is traditional which creates a challenge in imagining and delivering innovative and agile tech solutions for new-age user experience.
2. As ABCL does not manufacture any products and is not licensed to sell any products, the core challenge of the job is the dependence on businesses to give simple and relevant products with ‘3-click’ digital journeys to purchase these products. The dependence also extends to Call Centre desks to close the sale in cases where customers prefer to talk to an agent. 
3. Handling large and complex data sets can create challenges related to data quality, processing, and storage.
4. The field of machine learning is constantly evolving, with new techniques and technologies emerging all the time. The Data Science team will need to stay up-to-date with industry trends and advancements in order to ensure that ABC Digital's data science capabilities remain competitive and innovative.

Enabling Skill Sets & Qualifications

• Bachelor's/Master's degree in Mathematics/Statistics/Engineering or other quantitative disciplines.

• 9-12 years of analytics experience in financial services (Banks/NBFCs/Fintech) with a focus on customer analytics, channel analytics, marketing analytics, payments, campaign management, and machine learning algorithms. 

• Expertise in marketing analytics tools such as Google Analytics, Adobe Analytics, Tableau, and SQL for extracting and manipulating data. Knowledge of data visualization tools such as Tableau, Power BI, or QlikView.

• Working experience in SQL & Python/Pyspark, handling large and complex data sets.

• Knowledge of statistical and predictive modeling techniques such as regression, decision trees, neural networks, and clustering.

• Strong communication and presentation skills, both written and verbal. to effectively collaborate with cross-functional teams including business stakeholders, data scientists, and developers.