Senior Business Analyst

Implement risk management processes at the ground level for the construction finance business, gaining a thorough understanding of the project and developer and preparing a credit memo to assess the project viability and proposal structure as per ABHFL risk parameters and customer requirements. Key activities are analysis of project viability, assessment of market information and developer financials.

2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.  

Business Workforce Number  

Unit Workforce Number  

Function Workforce Number  

Department Workforce Number  

Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter 

Organizational Context

Key Aspects:

• Part of the Aditya Birla Capital Limited, Aditya Birla Housing Finance Limited (ABHFL) is registered with the National Housing Bank as a housing finance company under the National Housing Bank Act, 1987. The company offers a complete range of housing finance solutions such as home loans, home improvement and home construction loans, balance transfer and top-up loans, loans against property and construction finance. The company acquired its license on 9^th July 2014 and has aggressive growth plans.
• ABHFL has grown at a steady rate while reporting good asset quality despite challenges in the operating environment. While the industry is dominated by five large groups, there has been an emergence of segment like affordable housing and self-employed borrowers, given the high potential in these segments. Despite increased focus by banks, HFCs have been able to maintain their share in the mortgage market and is poised for rapid growth and plans to grow 5X (40,000 Cr) in the next 5 years. This shall take ABHFL within the top 5 percentile of HFCs in the country. 
• The ABHFL Sales organization works broadly with 3 customer segments – retail (individual) customers, institutional customers (for retail and institutional loan consumers) and builders (for both retail tie-ups and construction finance), with a major share of the business coming from retail customers. Client segments can also be divided into Salaried and Self-employed, with both of these having very different preferences and needs.

Job Context

Key Aspects:

The company has a well-defined vision of being one of the most reputed and material financiers within the lending space – spread across both retail HNI and corporate clientele. We have made significant investments in our process and system infrastructure towards preparing for the next level of growth and are one of the only financial entities certified for ISO 9001:2008 across all our business processes. Spread across 18 cities, we plan on further diversifying our risk and revenue mix through expansion into new geographies and new product segments allowing our customers a one-window shop for all their financing needs. 

• The Business Credit Analyst is an integral part of the Construction Finance Business and is responsible for analyzing the proposals with the required due diligence and to ensure that all information required to take a credit decision is captured in the proposal. 
• The analyst is also responsible to ensure that proposals are compliant with all the norms of credit policy, RBI regulations and other statutory regulations. 
• He/she has to maintain stipulated TAT in credit appraisal process and is also responsible for keeping update on the various changes in economic scenario, sectors, etc., co-ordination with sales team and RMG for faster decisions to improvise TATs of the overall sanction process.
• Market Intelligence and understanding Competition best practices and suggesting changes in the existing product / policy and processes. 
• Generating various MIS’s and EWS (early warning signals), overall portfolio monitoring form risk as well as compliance perspective is an important job aspect. 

Key Challenges                    

• Cross functional coordination to enable timely approval of credit proposals
• Self-updating on economic / sectoral changes in the economy
• Improvising on TAT
• Seamless co-ordination with multiple internal and external entities
• New product development

Enabling Skill Sets & Qualifications

• The critical skill sets are a strong analytical acumen, evaluation skills, detail orientation & decision-making skills, initiative & target orientation & market intelligence developed through a strong industry network.
• The education & experience required to fulfil this profile are a Chartered Accountant or an MBA with minimum 2-4 years of experience in credit and risk functions of Banks/NBFCs.

To Assess and conduct detailed credit analysis & evaluation of lending proposals for approval / decision at the local level or further recommendation for approval/ decision to Risk team for further approval at CC level

• Meet with developers and builders to understand the viability of their projects, in terms of project scale, progress and financials
• Provide inputs towards the structuring of the deal, ensuring compliance with internal risk and external regulatory requirements
• Carry out an analysis of the balance sheet and recent financial results of developers and their organizations
• Carry out background research on the project, the developer and the regional market, highlighting any negative reports so as to ensure the quality of ABHFL’s lending portfolio
• To interact with the Legal and Technical agencies to ensure that property risk have been understood and mitigated.
• Monitor statutory real estate guidelines and assess any relevant information from these sources
• Manage direct relationships with developer finance and accounts teams to get timely and correct information
• Prepare a credit memo and forward it to the Risk team /credit committee, following up on action so as to ensure minimal turn-around-time of the approval process
• To ensure document execution from RMs & the handover of complete documentation to MOG for disbursement of loans. Ensuring proper mortgage is created in favor of ABFL. Ensuring the underlying security mortgaged is marketable and having a clear title.

Emphasize strict compliance and adherence to internal risk management and external regulatory norms

• Ensure a thorough understanding and acceptance of the ABFL credit risk strategies, and ensure that appropriate credit risk parameters are incorporated in proposals
• To work with the Central Risk teams to identify risk areas and build processes to mitigate risk, including performance metrics and documented procedures 
• Monitor customer accounts on a periodic basis to ensure the maintenance of acceptable asset quality levels
• Track delinquent and potentially problematic accounts closely, taking action to minimize the level of NPAs within the region

Vendor Management

• Identifying and recommendation for Appointment of vendors at local levels including valuation, legal, Field Investigation Agencies, Fraud Containment Agencies.
• Managing TAT with various vendors – a) Field investigation, b) Lawyers, c) Technical Valuers, d) RCU agency to ensure Customer Delight
• Regular Training and reviewing the performance of the vendors with regular interaction and keeping eye on the other financial institution association.

Process Management

• Ensuring that end to end processes are followed as per the SOPs as defined for CF at the local assessment level
• Continuous improvement in credit approval process to meet the dynamic business needs and instituting mechanisms for adherence of risk associated with the product s, safety of financed amount and customer satisfaction.
• Proper capturing of data in the requisite system to ensure proper MIS generation for business decisions
• Training implementation for Local Credit Process team, Sales team on product, processes, legal and technical aspects.
• Handling customer escalations and complaints during and post disbursements – replies to mailers, correspondences with co-ordination with the legal team

Credit Processing Associates(CPA) CPA who punch data of the balance sheet and projects. Coordinate with outside legal and technical agencies for valuation and reports.

Internal

CEO/CBO

Head CF & RE

Regional Sales Managers/SRM/RM

Risk Function

Credit Monitoring Team

Head Risk, ABHFL

Operations Function

HR function

IT Head/ OPS head

Accounts function

Marketing function

Quarterly 

Daily/Need based

Daily

Daily

Daily

Monthly

Daily

Need Based

Need based

Need based

Need based

Business Review, MIS

Project analysis, MIS and business review, Customer Meetings

Project analysis, MIS and business review, Customer Meetings

Project analysis, Resolution of Appraisal queries, MIS, Portfolio review

MIS, Covenant compliance, NOC Issuance, Portfolio review, intimation on major shortfall/skips/defaults in portfolios

Business Review, MIS 

Client servicing issues, Mortgage creation, Disbursal completion

Recruitments, Performance Reviews, Incentives,Training, Talent Management

Business applications, ongoing IT support

Financial analysis and MIS

Market feedback, marketing plans etc 

External

Developers, Institutions and Real estate players

Channel partners

Auditors/ Lawyers/ Valuers/ FI & Fraud Containment Agencies

Peers in the industry

Daily/ Weekly

Weekly/ fortnightly

Daily

Fortnightly/ Monthly

Customer relationship management, gauging new product development opportunities

Review pan India channel partner & distribution networks, effect of engagement programs

CRM & Proposal discussions, understanding the market pulse, Review Meetings and Collection Meetings

CRM, understanding the market pulse of new initiatives etc

Ensuring proper Credit and Business discussions for smooth operations,Market intelligence & trends