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Job Description

Aditya Birla Sun Life AMC Ltd

Cluster Head - Tamil Nadu

Location: Coimbatore, Tamil Nadu

Job Description

Job Purpose

This role is responsible for co- planning, cascading and implementing sales operating plans to achieve targeted market share for the region through acquisition and engagement of channel partners. The role is also responsible for overseeing operations and enabling client servicing in the region with the objective of maximizing sales.

Job Context & Major Challenges

Job Context/Job Challenges:

Key Challenges for the role are as follows:
Increasing and maintaining the gross sales growth in a highly competitive environment and meeting the top line accountability
Focussing on high margin products due to distributors low recall of BSLAMC
Talent acquisition, motivation and retention in a highly competitive market

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1Increase and sustain sales growth and AUM for the regionWorks with Zonal Head to finalize the business plan for the financial year based on overall organizational agenda
Works in partnership with the Channel Heads and Branch Heads to allocate sales targets to the markets within the region
Strategizes and creates a roadmap to achieve the sales targets through increase in gross sales, net sales, AAUM and SIP market share
Drives focus on high margin products while ensuring ongoing business through liquid funds
Collects market intelligence from competitors, clients and distributors to design sales strategies
KRA2Business growth, distributor engagement and managementDrives engagement for all channel partners in the region
Drives analysis to assess opportunity to engage new distributors for increasing market share
Decides appropriate pricing of specific deals based on distributor analysis
Proactively seeks opportunity to connect with top distributors regularly to ensure higher recall
Drives addition of new SIPs to increase overall market share in the region
Oversees capability building of both internal and external resources by means of regular updates and education through NIPUN initiatives
Oversees activation of new IFAs to ensure business through each empanelled IFA
Works closely with the marketing team to ensure increase in brand visibility and recall amongst distributors
Proactively collaborates with sales enablement team to facilitate set up of Market Representatives (MRs) in emerging markets
Drives sales for emerging markets by closely monitoring business establishment and growth through MRs
KRA3Oversee business in non-metro regions with HNIs, Institutional clients and SMEsWorks closely with Relationship Managers in non-metro markets to develop and retain business from HNIs, Institutional clients and SMEs
Actively participates in client relationships to augment sales
Oversees service standards and ensures continued contact with the clients through providing guidance and updates to ensure business retention
KRA4Compliance and process improvementEnsures 100% adherence to statutory regulations and compliance requirements in the region.
Enables seamless communication and coordination with CS and Ops teams at branches and HO level to ensure high service standards
Drives information updates on sales portal to ensure historical data is captured and to enable process enhancements
Ensures effective contact management with the channel partners to enable continuous sharing of product knowledge
KRA5Team & Stakeholder ManagementGuides and develops team members to facilitate better client engagement, customer acquisition, and more efficient business operations, helping them achieve superior performance standards
Organizes relevant engagement and training programs to develop teams and ensure motivation and retention of key talent
Proactively builds and maintains relationships with key internal stakeholders for smooth cross-functional coordination and alignment towards achievement of business objectives

Minimum Experience Level

10 - 15 years

Job Qualifications

Graduate

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