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Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 63,750 employees, the businesses of ABCL have a nationwide reach with over 1,712 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,712
No. of Employees
63,750+
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 5.50 Lakh Cr
Active Customer Base
39 Million
Consolidated Lending Book
INR 1.78 Lakh CrFind customised home loan solutions for your unique needs
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Aditya Birla Capital Limited
Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 63,750 employees, the businesses of ABCL have a nationwide reach with over 1,712 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,712
No. of Employees
63,750+
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 5.50 Lakh Cr
Active Customer Base
39 Million
Consolidated Lending Book
INR 1.78 Lakh CrCorporate Governance Policies
Financial and Debt-Related Policies
Business and Partnership Policies
Money management made easy
Understanding direct and indirect taxes
Know how to plan retirement well
Insurance and it's aspects for laymen
Investments and their jargon - simplified
Know all about loans and their management
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Calculate the Life Insurance cover you need to secure your family’s future
Life Insurance
Health Insurance
Home Finance
Personal Finance
Authoring user journeys, wireframes, and visual design (UX/ UI), collaboration with IT team for tech development, testing and launching of digital assets
Continuous improvement and enhancement of the existing digital assets with help of customer feedback and data analysis
Delivering best in class digital customer experience across existing Aditya Birla Capital- Digital Assets
Job Context/Job Challenges:
The Aditya Birla Capital (ABCL) has diverse, industry leading businesses across multiple verticals, including lending, life insurance, health insurance, insurance booking, mutual funds, housing finance, wealth management, insurance advisory services, retail broking, distribution of third party products etc. Rationale for the role lies in advantage of integrating strategic alliances and fintech partnerships centrally for pan-ABCL to maximise benefit at the most optimum economics
Challenges:
The biggest challenge is to compete in the new paradigm fintech where new competitors are making large investments from a long-term view, but ABC is making investments basis an annual break-even model. Moreover, our tech approach is traditional which creates a challenge in imagining and delivering innovative and agile tech solutions for new-age user experience.
As ABCL does not manufacture any products and is not licensed to sell any products, the core challenge of the job is the dependence on businesses to give simple and relevant products with ‘3-click’ digital journeys to purchase these products. The dependence also extends to Call Centre desks to close the sale in cases where customers prefer to talk to an agent.
Context:
Delivering best in class digital products in the ever-changing environment of VC funded Fin-Techs and Super Apps
Driving adoption of digital assets to acquire leads, customers, and revenue
Delivering best in class UI/UX and driving synergy across LOBs
Challenges:
Competing with VC funded FinTech’s to build world-class digital platforms who are making long term investments
Aligning Digital Heads, along with each of their one downs to ensure effective alignment and rollout of ABC Digital guidelines to drive UI/UX synergy
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Digital Customer Experience Management | Collaborate with internal stakeholders to understand business requirements; Author/Validate Business Requirement Document Drive the design (UI/UX) from the design agencies basis the said requirement/BRD Collaborate with Tech team for development Perform UAT and highlight errors in the development; Get the issues fixed from the Tech team Perform data analysis and evaluate consumer feedback; Loop in feedback for continuous product improvement |
| KRA2 | Project Management | Collaborate with business stakeholders to articulate customer requirements for integration Coordinate with Shared Service Tech team and Business tech team for the purpose of integration Coordinate with business Digital Team for project execution Perform testing and share feedback with business team for any modification |
| KRA3 | Driving customer journey-centricity across LOBs | Collaborate with business to define and articulate critical customer journeys that will drive new demand and service existing customers Help businesses to implement key Customer Experience improvement projects that have been identified to deliver the best value to customers. |
2 - 5 years
Post Graduate