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Aditya Birla Capital Limited
Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 63,750 employees, the businesses of ABCL have a nationwide reach with over 1,712 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,712
No. of Employees
63,750+
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 5.50 Lakh Cr
Active Customer Base
39 Million
Consolidated Lending Book
INR 1.78 Lakh CrCorporate Governance Policies
- Policy for appointment of Statutory Auditors
- ABCL NRC Policy
- Corporate Social Responsibility
- Fair Practices Code
- Internal Guidelines on Corporate Governance
- Familiarization Programme for Independent Directors
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- Regulatory Disclosure
Financial and Debt-Related Policies
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- Terms & Conditions
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- Archival Policy
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Job Description
Channel Manager PSU
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Job Description
Job Purpose
This role is responsible for planning and executing activities to drive retail sales through assigned channels to increase AUM and market share for the assigned region.
Job Context & Major Challenges
Job Context/Job Challenges:
Key Challenges for the role are as follows:
Ensuring top-of-mind recall for BSLAMC schemes from extensive bouquet of products available with distributor base.
Talent acquisition, motivation and retention in a highly competitive market.
Maintaining high rate of activation across all channels.
Key Result Areas
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Channel Sales Management | Drives sales of different products by regularly engaging with all the distributors for respective channels- IFA, ND, Banking. Recommends channel specific strategy to Regional Head to contribute to the business plan and outcomes. Rolls out sales strategy and tracks market share and gross sales to ensure that the region delivers the channel targets Plans and oversees activities aimed at expanding the distributor base to achieve and exceed AUM and Market Share |
| KRA2 | Channel Activation and Growth | Drives activation and empanelment of IFAs to achieve higher sales volumes Drives higher loyalty up gradation in the privileged club for IFAs Engages with NDs to ensure activation of dormant relationships and addition of new relationships Partners with Banks to ensure ongoing sales growth ensures positioning of BSLAMC as a preferred and most trusted AMC Facilitates segmentation within the respective channels to adapt different strategies for catering to various distributors |
| KRA3 | Distributor Engagement | Meets distributors on a regular basis and identifies potential ones to be earmarked for higher business opportunities Disseminates updates and other product related information to respective channels on time Drives distributor engagement programs for respective channel Ensures that publicity material and other literature are provided to distributors on time |
| KRA4 | Business development Support | Works closely with the BD team to provide feedback from the market and follows up on action plans set out by the BD team Designs and implements various events, contests and promotional activities to ensure visibility within the distributor community from a BD perspective |
| KRA5 | Planning and overseeing activities aimed at expanding the distributor base to achieve business results | -Activation of dormant relationships -Empanelment of new distributors and initiating business with them |
| KRA6 | Managing and monitoring team members for better productivity | -Facilitating regular training, guidance and development of team members -Ensuring AMFI Certification of team members -Monitoring performance of RM’s on monthly basis and take corrective measures if achievement deviates from the required achievements. |
| KRA7 | Providing relevant reports to management | -Furnishing relevant sales reports to Regional & Zonal Head |
4 - 10 years
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