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ABCL
Aditya Birla Capital Limited

Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 68,400 employees, the businesses of ABCL have a nationwide reach with over 1,740 branches and more than 200,000 agents/channel partners along with several bank partners.

Nationwide Branches

1,740

No. of Employees

68,400

Agents/Channel Partners

2,00,000+

Aggregate Assets

INR 5.91 Lakh Cr

Consolidated Lending Book

INR 2 Lakh Cr
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Job Description

Aditya Birla Sun Life AMC Ltd

Regional Head - Gujarat

Location: Ahmedabad - Navrangpura, Gujarat
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Job Description

Job Purpose

Planning, organising and implementation of business acquisition and achieving targeted market share for Gujarat through acquisition and engagement of channel partners and overseeing operations and client servicing level in Gujarat with the objective of maximising sales.

Job Context & Major Challenges

Job Context: 

The job is responsible for increasing and maintaining a high market share and AuM in Gujarat on the retail front by driving sales through acquisition, management and retention through different channels like Banking, National distribution, IFAs , PCGs and PSU Banks

Job Challenges:1.Increasing & maintaining the market share in a highly competitive environment keeping the bottom-line intact.
2.Ensuring the utmost penetration amongst channels and investors by ensuring highest level of servicing and effective contact management.
3.Talent motivation and retention in a highly competitive market.

Key Result Areas


KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1Increasing & sustaining a high market share & AuM in Gujarat
  1. ?Designing and implementing highly effective engagement programs for the channel partners
  2. Ensuring effective contact management with the channel partners to share the ongoing product knowledge
  3. Ensuring excellent service standards.
  4. Value addition to both internal and external resources through trainings/ presentations on products & market.
  5. Planning and implementing periodic events, contests & other promotional initiatives for the channel partners
KRA2Collecting intelligence on markets and be updated with the latest developments to aid decision-making
  1. ?Get inputs from competitors, clients, distributors and market support team, collate and analyse this information to design a sales strategy.
KRA3Execution of business development and expansion plans
  1. Empanelment of distributors and activating them.
  2. Regular updation and education of distributors
KRA4Ensuring high standards of Client Servicing and Operations in allotted region
  1. ?Enabling seamless communication and coordination with CS and Ops teams at branches and HO level to ensure high service standards
KRA5Ensure adequate sales reports and creation of internal MIS
  1. ?Providing relevant sales reports to team members
KRA6Compliance with internal reporting & audit systems
  1. ?Ensuring 100% adherence to statutory regulations and compliance requirements in the region.
KRA7Improving brand visibility and creating top of mind brand recall
  1. Ensuring visibility in the branches of all channels through different mediums
  2. Coordinating for the products advertisements in the outdoors & publications.
  3. Designing and launching various contests & promotional activities.

Minimum Experience Level

14 - 16 years

Job Qualifications

Graduate

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