Aditya Birla Money Ltd, part of the Aditya Birla Group, is a prominent financial services company in India offering a wide range of services including equity and commodity broking, portfolio management, wealth management, and insurance broking. Established with a commitment to delivering excellence in financial solutions, Aditya Birla Money leverages its extensive network and robust technological infrastructure to cater to the diverse needs of retail and institutional clients across the country. With a focus on innovation and customer-centricity, the company has established itself as a trusted partner in the financial services sector, providing personalized investment advice and efficient execution to help clients achieve their financial goals.
Job Purpose: To meet and understand customer needs and execute trades seamlessly. Disseminate the research calls to customers and sell/ advise for Broking, structured products as well as third party products eg -Mutual Funds, Loans, Health insurance, Life Insurance etc.
Key Responsibilities
Key Result Areas/ Supporting Actions
To follow the Deal Desk Process – Branch Compliance
- To operate the Trading software for BSE, NSE, MCX, NCDEX, (Equity-F&O Segment, Commodity and Currency), handle trading accounts of clients and execute orders as per client request.
- To ensure documentation formalities like KYC, profiling of new clients with all the necessary details.
- To ensure efficient and prompt management of orders, execution of transactions and reporting of trades in Equities, Equities IPOs and Equities related products.
- To participate in daily research calls and keep all customers updated with In-house research recommendations only.
- To caution the clients against positional losses as per research and risk recommendations and minimize losses to customers.
- To maintain a symbiotic relationship with all the internal stakeholders such as RMS, Surveillance, funds and Ops teams for resolution of all trade and funds related issues.
- To ensure settlement of daily obligations and advise the clients on their margin’s limits, on mark to market losses, brokerages, margins available etc.
- To strictly adhere to all risk & surveillance and Deal desk processes.
- To encourage & facilitate clients to migrate from offline to online trading by providing training and comfort.
- To encourage clients to download mobile app/browser, transact, access reports and information pertaining to their account on the internet.
Customer Management
- To ensure all new clients start trading within 7 days of account opening.
- To ensure that all efforts are taken to introduce the customer to the online mode of trading by way of demos, and first login hand holding.
- To ensure end-to end seamless and single point service to the customers, to win and maintain his trust.
- To ensuring specific number of clients (as pre-defined by H.O) are active on daily basis.
- To constantly follow up with inactive / dormant clients, build confidence and get them to trade
Cross Sell of ABC Products
- To ensure participation in training and processes for other ABC products offered.
- To understand the financial needs of customers and generate leads.
- To use other ABC products and services to activate inactive customers
Ensure adherence to surveillance and risk processes
- To ensure that all compliance and legal guidelines are adhered to and mitigation strategies followed in case of mishaps
- To manage the trading terminals and ensure confidentiality and security of the client’s investments
- To ensure no misdeal or wrong trades is knowingly/ unknowingly executed
- To ensure that 100% Pre-orders are available as per SEBI mandate
- To ensure all trades are confirmed by end of day (on voice logger lines) as per the trade confirmation process.
- To ensure that only orders placed by customer (not their family members/agents) or an authorized person are executed.
- To ensure periodic acknowledgement of trades/ balances by customer, especially when there are losses incurred in their accounts.
- To keep a check on customer’s margins while they are trading and advise them.
- To ensure the debits are collected from clients on time & the company is safely secured against debits arising out of non – payment.
- To ensure the terminal used by equity Advisor for placing orders is mapped to his name and id.
- To ensure adherence and awareness of employee code of conduct.