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Job Description

Aditya Birla Health Insurance

Revenue Lead - Digital

Location: Thane - GCorp, Maharashtra

Job Description

Key Result Areas

Supporting Actions



Product strategy

  • Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
  • Create buy-in for the product vision both internally and with key external partners





Product Development

  • Building scope and requirements for digital platforms basis the product strategy
  • Understand and lead analysis of the competitive environment, customers and product metrics to determine the right set of features to drive engagement
  • Translate product strategy into detailed requirements and prototypes
  • Work with design team to guide design of UI/UX
    • Considering the product lifecycle - own, prioritize and execute the product roadmap
    • Define and analyze metrics that inform the success of product across digital channels




Stake Holder Management

  • Communicate product strategy, roadmap, and updates to internal stakeholders, including executives, sales teams, and customer support.
  • Collaborate with Business, Tech and Vendors for requirements and product delivery
  • Engage with customers and gather feedback to understand their needs, pain points, and satisfaction levels.



Technical and QA Team engagement

  • Working closely with the technical team to build and deliver the product
  • Working closely with third party partners for integrations/customizations and defining technical service level agreement.
  • Overseeing the entire testing of the product before release, working closely with the QA team to check the test cases drawn out
  • Self-QC the finished product knowing the initial product requirements



User Experience enhancements basis Analytics

  • Study data from customer analytics and define, alter and enhance design processes whenever required
  • Analyzing data to understand the various user pain points and then making changes to the product accordingly
  • Enhancing product feature-wise flow and usage and defining new user journeys


Managing Product Release Cycle management

  • Owning the product development lifecycle month-on-month
  • Prioritizing feature development and enhancements for every release
  • Setting timelines and stake holder management for features
  • Using analytics to optimize process flows and identify/solve customer issues

Minimum Experience Level

10 - 12 years

Job Qualifications

02 degree

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