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ABCL
Aditya Birla Capital Limited

Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 68,400 employees, the businesses of ABCL have a nationwide reach with over 1,740 branches and more than 200,000 agents/channel partners along with several bank partners.

Nationwide Branches

1,740

No. of Employees

68,400

Agents/Channel Partners

2,00,000+

Aggregate Assets

INR 5.91 Lakh Cr

Consolidated Lending Book

INR 2 Lakh Cr
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Job Description

ABC Digital Ltd.

Associate Product Designer

Location: Thane - GCorp, Maharashtra
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Job Description

Job Title: Associate Product Designer

Function: Digital Experience / Product Design
Business: Aditya Birla Capital – Digital Platforms (One ABC App)

Role Summary

The Associate Product Designer will support the design and delivery of intuitive, consistent, and differentiated digital experiences across the One ABC mobile and web platforms. The role focuses on UI/UX architecture, continuous design improvement, and lifecycle management of product experiences aligned with Aditya Birla Capital’s brand and customer expectations.

Key Result Areas (KRAs) & Accountabilities

KRA 1: Brand Design & UI/UX Architecture Management

  • Support the management of brand-led design systems and UI/UX architecture for the One ABC digital platform.
  • Ensure a uniform visual and interaction identity across business groups and digital touchpoints.
  • Apply design standards, component libraries, and style guides consistently.

KRA 2: Continuous Design Improvement

  • Participate in continuous improvement of app and web experiences using usability testing, analytics, and user feedback.
  • Translate insights into actionable design enhancements.
  • Contribute to delivering a best?in?class user experience on the One ABC App.

KRA 3: Differentiated Product Design

  • Assist in creating sharply differentiated product designs and experiences aligned with user needs and business goals.
  • Collaborate with product managers, developers, and researchers to drive market relevance and consumer adoption.
  • Prototype, iterate, and refine experiences across the product journey.

KRA 4: Design Lifecycle Management

  • Support lifecycle management of key design elements and experiences, from concept to launch and optimization.
  • Integrate customer insights, business inputs, and market trends into ongoing design evolution.
  • Enable higher repeat visits, engagement, and loyalty through thoughtful experience design.

Key Skills & Competencies

  • UI/UX design fundamentals (mobile & web)
  • User?centered design and design thinking
  • Wireframing and prototyping tools (e.g., Figma, Adobe XD, Sketch)
  • Understanding of design systems and brand consistency
  • Strong collaboration and stakeholder communication skills
  • Analytical mindset with attention to detail

Experience & Qualifications

  • 1–3 years of experience in digital product design or UI/UX design
  • Experience designing consumer?facing apps or platforms preferred
  • Relevant qualification in design, visual communication, HCI, or equivalent

Minimum Experience Level

3 - 7 years

Job Qualifications

Under Graduate

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