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Aditya Birla Capital Limited
Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 63,750 employees, the businesses of ABCL have a nationwide reach with over 1,712 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,712
No. of Employees
63,750+
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 5.50 Lakh Cr
Active Customer Base
39 Million
Consolidated Lending Book
INR 1.78 Lakh CrCorporate Governance Policies
- Policy for appointment of Statutory Auditors
- ABCL NRC Policy
- Corporate Social Responsibility
- Fair Practices Code
- Internal Guidelines on Corporate Governance
- Familiarization Programme for Independent Directors
- Disclaimers
- Ombudsman
- Privacy Policy
- Trademark Policy
- Vigil Mechanism / Whistle Blower Policy
- Regulatory Disclosure
Financial and Debt-Related Policies
Business and Partnership Policies
- Press Releases
- Our Digital Lending Platform Partners
- ABCL Collection and Recovery Agency List
- ABFL Terminated Collection and Recovery Agency List
- Importance of Following Repayment Schedule
- Scheme of Amalgamation
- SEBI Disclosures
- Interest Rates & Service Charges
- Discontinued Service provider list
- Terms & Conditions
- Fraud Awareness
- Archival Policy
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Job Description
Campaign Manager
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Job Description
Basic Details: Fill the required information about business, unit, location, position, reports to position and date of updation of JD
Business | Aditya Birla Capital |
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Unit | Aditya Birla Health Insurance |
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Location | One World Center, Mumbai |
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Poornata Position Number of the job | To be updated | Reports to: Poornata Position Number | 00231822 |
Poornata Position Title of the job (30 characters max) | Distribution Development Strategy – Direct Sales | Reports to: Poornata Position Title | Head - Direct Sales |
Function | Sales | Reports to: Function | Sales |
Department | Digital Sales | Reports to: Department | Digital Sales |
Designation of the Employee | Deputy Chief Manager- G2R Strategy | Designation of the Manager | Head - Direct Sales |
Date of writing/updation of JD | 22nd April 2026 |
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1) Job Purpose: Write the purpose for which the job exists (in 2-3 lines) (Max 1325 Characters) |
Drive business performance and operational excellence for the Direct Channel through robust performance management frameworks, incentive governance, business analytics, profitability tracking, and recognition programs. The role will support leadership decision-making by driving performance dashboards, business insights, competition benchmarking, and key business initiatives focused on growth, productivity, and channel profitability. |
2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job. | |
Business Workforce Number (Max 254 Characters) | 7200 |
Unit Workforce Number (Max 254 Characters) | 7200 |
Function Workforce Number (Max 254 Characters) | 4000 |
Department Workforce Number (Max 254 Characters) | 50 |
Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter | Management of Direct Channel performance metrics, incentive spends, productivity tracking, profitability monitoring, sales analytics, R&R governance, and competition benchmarking across multiple business lines and geographies |
3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section ((Max 3975 Characters) |
The Direct Channel operates in a highly competitive and rapidly evolving health insurance landscape where business growth, productivity, profitability, and customer acquisition efficiency remain key focus areas. The role requires balancing topline growth with sustainable profitability while ensuring performance governance across multiple sales teams and business segments.
One of the key challenges is driving consistent performance visibility through accurate and timely dashboards, identifying productivity gaps, and enabling data-backed decision-making for leadership. The role also requires managing complex incentive structures aligned to business priorities while ensuring fairness, effectiveness, and financial prudence.
Additionally, the role demands continuous analysis of market trends, channel productivity, customer behavior, and competitor practices to identify improvement opportunities and enhance business outcomes. Driving recognition and reward initiatives to improve employee engagement and sales motivation while maintaining alignment with organizational goals is another critical aspect of the role. The incumbent will work closely with Sales, Finance, HR, Operations, Product, and Analytics teams to drive business reviews, performance interventions, and key business priorities for the Direct Channel.
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4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)- Maximum 10 KRAs can be updated | ||
Key Result Areas (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
Performance Management & Governance | • Drive monthly and quarterly performance tracking across Direct Channel teams | |
Incentive Design & Governance | • Design and manage incentive frameworks aligned to business priorities | |
P&L Monitoring & Business Profitability |
| • Monitor channel profitability and business performance indicators |
Dashboarding & Business Analytics |
| • Prepare and maintain leadership dashboards for business performance tracking |
Rewards & Recognition (R&R) Initiatives |
| • Drive R&R programs to enhance employee motivation and engagement |
Competition Benchmarking & Market Analysis |
| • Track competitor practices across performance management and incentive programs |
Business Excellence & Key Initiatives |
| • Drive key business initiatives aligned to Direct Channel priorities |
5) Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each report) |
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6) Relationships: Describe the nature and purpose of most important contacts or relationship (except superior/team members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact with in order to deliver the job objectives | ||
Relationship Type (Max 80 Characters) | Frequency | Nature (Max 1325 Characters) |
Internal |
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Internal Stakeholders | Daily | Collaborate with Sales, Finance, HR, Operations, Product, Analytics, and Technology teams for business reviews, dashboarding, incentive governance, and performance tracking |
External |
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Leadership Team | Daily/ Weekly | Support leadership through business insights, profitability analysis, dashboards, and review presentations |
External Partners / Industry Networks | As Required | Gather market intelligence, competition insights, and benchmarking inputs relevant to Direct Channel performance and productivity |
7) Organizational Relationships: Provide the structure for a level above and below the position for which this job description is written. Use position titles in the structured and indicate all the reports of the position.
SIGN-OFF: Provide the name of the Manager and the jobholder. Signature needed for the hard copy of the JD. Hard copy to be maintained in the organizational record. | ||
| Job Holder | Reports to – Manager |
Name |
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Signature (needed for the hard copy) |
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7 - 9 years
02 degree
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