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ABCL
Aditya Birla Capital Limited

Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 68,400 employees, the businesses of ABCL have a nationwide reach with over 1,740 branches and more than 200,000 agents/channel partners along with several bank partners.

Nationwide Branches

1,740

No. of Employees

68,400

Agents/Channel Partners

2,00,000+

Aggregate Assets

INR 5.91 Lakh Cr

Consolidated Lending Book

INR 2 Lakh Cr
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Job Description

Aditya Birla Health Insurance

Lead Performance Management - Group Sales

Location: ABHI One India Bulls, Maharashtra
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Job Description

4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)- Maximum 10 KRAs can be updated 

Key Result Areas  

(Max 1325 Characters) 

Supporting Actions (Max 1325 Characters) 

Clear articulation of the opportunity with defined growth potential. 

  • Evaluate ABHI’s group customer and partner ecosystem to identify scalable growth opportunities
  • Analyze customer value, behavior, and lifecycle data to prioritize segments for retail conversion and cross-sell
  • Define a differentiated value proposition aligned with group business strategy and portfolio profitability
  • Develop a robust business case covering revenue upside, cost-to-serve, customer lifetime value, and ROI
  • Drive leadership alignment, decision-making, and governance for enterprise-wide execution

 

Conversion & Cross-Sell Model Design 

  • Design end-to-end group-to-retail customer journeys across acquisition, onboarding, servicing, and renewal
  • Define product propositions, pricing frameworks, and benefit structures for customers
  • Develop segment-led conversion and cross-sell models using behavioral and lifecycle triggers
  • Enable scalable digital journeys, campaigns, and personalized engagement touchpoints
  • Ensure underwriting, compliance, policy issuance, and regulatory readiness

 

Stakeholder 

Collaboration & 

Execution Readiness 

 •

• 

 • 

 

Drive cross-functional collaboration across Sales, Product, Digital, Marketing, Operations, Finance, Underwriting, and Claims

Establish execution governance, delivery timelines, and dependency management across workstreams

Ensure operational, servicing, and claims readiness to support customers at scale

Proactively identify risks, resolve execution bottlenecks, and ensure delivery discipline

 

Scalable Model 

Development & 

Long-Term Growth 

Enablement 

  

 

 

  • Embed ABHI’s health, wellness, and protection-led purpose into offerings and journeys
  • Drive continuous improvement and innovation in customer experience and engagement models
  • Identify opportunities to create new retail access and ecosystem-led distribution models
  • Contribute insights, best practices, and thought leadership to senior leadership forums

 

Minimum Experience Level

7 - 10 years

Job Qualifications

MBA

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