skip to main content
Download the ABCD app

Unlock Financial Tools, Investment Insights, And Expert Guidance“ All In One Convenient App !

Visit Our ABCD Page
Discover Convenience Like Never Before PLAY STORE Discover Convenience Like Never Before APPSTORE
Get Instant Digital Sanction in 10 mins. Loans starting from just 8.60% p.a.
KNOW MORE
Instant Personal Loans upto Rs. 5 lacs
KNOW MORE
Fuel Your Business Ambitions
KNOW MORE
Unlock The Potential Of The Gold You Own
KNOW MORE
imgTravel Insurance

Make your trips more enjoyable and memorable with our Travel Insurance

Calculator Icon
BMI Calculator

Measure your body mass index to start your journey to better health

Calculate Now
ABCL
Aditya Birla Capital Limited

Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 68,400 employees, the businesses of ABCL have a nationwide reach with over 1,740 branches and more than 200,000 agents/channel partners along with several bank partners.

Nationwide Branches

1,740

No. of Employees

68,400

Agents/Channel Partners

2,00,000+

Aggregate Assets

INR 5.91 Lakh Cr

Consolidated Lending Book

INR 2 Lakh Cr
Go back to all Jobs

Job Description

Aditya Birla Sun Life AMC Ltd

Relationship Manager - Direct HNI Sales, Bangalore

Location: Bangalore - M G Road, Karnataka
SHARE THIS JOB

Job Description

Job Purpose

Responsible for managing a team of premier IFAs and achievement of the sales target expected from those set of distributors.
To ensure attainment of maximum market share from these set of IFAs

Job Context & Major Challenges

Job Context: Retail is an equally important arm of the MF business as compared to institutional. It helps the AMC garner equity assets, which is the most profitable asset in this business. It also helps in increasing the reach and penetration of various products across various geographies. There are multiple channels involved in this set up; namely IFA, ND, PCG & Banking. Retail expansion is another critical parameter for success in increasing reach. Apart from generating sales from existing PoS, creating new PoS to increase distribution base is an important element of the retail business.
IFA stands for Independent Financial Advisor. This channel is unique compared to all the other distribution channels since every IFA has his own independent thought process and there is no top down push that an RM can rely upon unlike other channels. Hence, there is a different challenge as it is primarily the relationship of the RM, which will lead to increased market share with the IFA.

Job Challenges:1.Activation One of the most important aspects of the IFA channel is to increase activation of the PoS i.e. maximum PoS selling our product. With every Relationship Manager managing a large number of relationships, to be able to reach out to them and to ensure that they remain consistently active with us is a challenge.
2.High Market Share ¿ Creating top of the mind recall in the minds of the IFA is another important challenge in this role. With the presence of over 35 players in the industry, we need to have a high recall, which will lead to enhanced market share.
3.Training & Updation ¿ To update the IFAs is a challenge in itself. Market dynamics keep changing on a daily basis and it is equally important to update the advisors frequently.
4.Practices adopted by competition To be able to sell your products in an environment where stiff competition forces market players to adopt various pricing and incentive strategies, which we may not be able to match.
5.Service issues Ensuring that all service related issues of IFAs and their investors are sorted out with a quick TAT. Servicing is a very critical aspect of the relationship and if issues are not sorted out in adequate time, it may lead to relationship turning sour with the IFA.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1To achieve the allocated equity and debt sales target1)Profiling of the IFAs and targeting them accordingly.
2)Ensuring timely communication of information and personally meeting them periodically.
KRA2To achieve the allocated PMS sales target1)Identify IFAs who have the requisite clientele for PMS and create awareness about our schemes and their performance among those distributors.
2)Accompany them on joint calls to meet their clients.
KRA3To achieve the targeted number of new SIPs1)Focus on the unique offering in this segment to maximise sales.
2)To communicate and educate the distributors about its advantages and potential as a tool for wealth creation.
KRA4To ensure that the targeted number of new investors (folios) is added1)Ensuring that maximum existing investors of all IFAs are investing with us.
2)To support IFAs in new initiatives to help them increase their client base
KRA5To ensure maximum POS activisation1)To ensure widespread participation from all IFAs and monitor these numbers on a regular basis.
2)To conduct regular presentations and training sessions on a large scale to help increase participation

Minimum Experience Level

2 - 10 years

Job Qualifications

Graduate

Hiring Programs at Aditya Birla Capital
Discover diverse pathways into the ABC ecosystem
Career Revive
ABC Revive
Opportunity for women on career break to Revive their career.
Read More Read More
Hiring program
ABC Finishing School
Master core skills to launch a successful sales career
Read More Read More