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Job Description

Aditya Birla Sun Life AMC Ltd

Dealer

Location: BSLAMC , One India Bulls Cente, Maharashtra

Job Description

Job Purpose

This role is responsible for focusing on bottom branches and bottom performers and work closely with HR to develop the performance management strategy to in order to ensure that there is significant shift in this area. The overall idea is to ensure that the performance spread as far as branches and RMs should improve.

Job Context & Major Challenges

Job Context/Job Challenges:

ABSLAMC offers investors a range of comprehensive investment options, which includes diversified and sector specific equity schemes, hybrid funds and a wide range of debt and treasury products. Its offerings also include Portfolio advisory services for High Net worth individuals as well as offshore funds for Non Resident Indians. There are approx. 119 schemes managed by the organisation as on Nov 2017. The Company follows a long-term, fundamental research based approach to investment and thrives to provide a transparent and ethical services to its investors.

One of the key challenges for ABSLAMC has been to maintain a balance between moving with dynamic and constantly changing regulatory norms of the country and maintaining growth and profitability in the extremely competitive market. And some of key strengths of the organization that have helped it to sustain and grow are:
Focus on Technology -The organization has been in the forefront in implementing technological innovation to foster innovation and also to improve efficiency for its stakeholders, whether it is employees, clients or distributors
Product Innovation-ABSLAMC has been known to be a pioneer in terms of products and has a history of launching innovative, category defining products like Birla Cash plus, etc.
Research based approach-ABSLAMC has one of the largest team of research analyst dedicated to tracking down the best companies to invest in
Strong Distributor Delivery Mechanism-The Company has developed a 4 -pronged sales/delivery mechanism to ensure maximum reach and penetration to the end customers. This mechanism includes Companys direct Channels (branches/online), Independent Financial Advisors (IFAs), National Distributors (ND) and Banks.
Regulator Interface-ABSLAMC plays a key role in the Association of Mutual Funds in India (AMFI) with quite a few members of the top management being a part of the AMFI Board. It has hence ensured that it can discuss any new Industry development from a regulatory perspective at the initial stages with the Regulator as well as the Industry Association
People Management -ABSLAMC believes in continuously measuring the perception of its people using a 4-S approach, namely Satisfaction, Say, Stay and Strive, which has enabled it to garner a workforce committed and aligned to the overall business success.

Job Context

Key Challenges for the role are as follows:
Constantly having a line of sight on industry trends and current business operations is challenging due to the dynamic nature of the industry
Recommending solutions and initiatives for the bottom branches to perform better in various regions and maintaining a cordial and constant rapport with all business/functional heads
To identify and report key metrics to assess the effectiveness of Retail strategy and undertake any re-design
To build and maintain relationships with key stakeholders to ensure identification and conversion of opportunities in line with overall organizational objectives and direction
To undertake data analytics in order to enable effective decision making and reporting for the Head Retail Business

Key Result Areas


KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1Bottom Bucket ManagementTrack and analyze bottom performing branches/RMs
Devise and implement initiatives to improve performance of bottom bucket
Interact with stakeholders to understand ground level performance challenges
Build performance orientation within Retail Sales
KRA2Business Intelligence/AnalyticsTracks internal data on company performance to provide concise synopsis to the Head Retail Business.
Supports periodical business performance reviews for regions and pan India level with internal stakeholders, shareholders and Group
Analyzes data to identify key strengths, achievements and gaps for improvement in business performance
Presents analysis to Head Retail Business and key functional stakeholders for review
KRA3Industry updates on potential business opportunitiesTracks industry trends to provide relevant information to the Head Retail Business for any potential business opportunities and updates
Liaises with organisations to seek information on the market trends
Analyzes this information and makes it available for reference and decisions
Recommends strategies to address any areas of improvement that will facilitate achievement of business objectives
KRA4New InitiativesIdentifies internal gaps and pitfalls to improve overall business performance by reviewing trends in customer acquisition and industry regulations
Recommends new initiatives to be implemented taking into account Head Retail Business vision on key mandates, for instance, e-commerce focus
Follows up on progress of the new initiatives, for instance, building digital capabilities and provide regular updates
KRA5Sales StrategyDevise Retail Sales strategy aligned to Business Plan along with Retail Sales-Head
Effective communication of Strategy with all stakeholders
Communication of Strategy and tracking of achievements against the same
Stakeholder management for implementation of Retail sales strategy

Minimum Experience Level

3 - 5 years

Job Qualifications

Under Graduate

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