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Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 68,400 employees, the businesses of ABCL have a nationwide reach with over 1,740 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,740
No. of Employees
68,400
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 5.91 Lakh Cr
Consolidated Lending Book
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Aditya Birla Capital Limited
Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 68,400 employees, the businesses of ABCL have a nationwide reach with over 1,740 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,740
No. of Employees
68,400
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 5.91 Lakh Cr
Consolidated Lending Book
INR 2 Lakh CrCorporate Governance Policies
Financial and Debt-Related Policies
Business and Partnership Policies
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Understanding direct and indirect taxes
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Life Insurance
Health Insurance
Home Finance
Personal Finance
Job Purpose :
The role is responsible for accelerating growth across two of the largest bank partnerships in the Life Insurance bancassurance space by leading product interventions, digital program management, and key people programs for the channel. The role will identify opportunities for growth by addressing existing gaps, weak areas compared to competitive offerings, and customer-need gaps. It will also drive execution of product launches, adoption, partner engagement on products, and a product calendar aimed at creating one winning product every month or quarter to energize sales teams.
The role will manage channels comprising 7,500+ sales employees across more than 17,000 branches and engaging with more than 70,000 bank partner employees to source business. The volume of business sourced through these banks by ABSLI is expected to be close to INR 3,000 crore in FY27 and expected to cross INR 4,000 crore in FY28. The role will be supported by two team members: one for Digital Program Management and one for Key People Programs Management.
Accountability:
Product Lead & Product Growth | 1. Identify opportunities for growth by addressing existing product gaps, competition-led weak areas, and customer-need gaps across the bank partnerships. 2. Plan and execute product launches with clear adoption plans, partner engagement, and targeted communication to the sales hierarchy. 3. Create and manage a rolling product calendar to deliver one winning product every month or quarter to drive focus and momentum for sales teams. 4. Track product adoption, sales traction, partner response, and field feedback to refine proposition, positioning, and launch effectiveness. |
Digital Program Management | 1. Own program management for all digital assets for the channel, including requirement gathering from user feedback and prioritization of feature enhancements. 2. Coordinate with the Digital team for quick development, deployment, adoption, and issue resolution across channel-facing digital tools. 3. Correlate adoption and introduction of digital tools with improvement in productivity, business throughput, process efficiency, and field usage. 4. Drive innovation by exploring AI tools and digital models to solve process bottlenecks, improve efficiency, and identify new business-generation avenues. |
Key People Programs Management | 1. Design and manage initiatives to increase the percentage of FLS clearing each milestone from new joinee to Champion. 2. Coordinate interventions expected from the Sales Hierarchy, Training team, and HR functions to support successful progression and sustained performance of FLS. 3. Track milestone progression, intervention effectiveness, and funnel health to improve onboarding productivity and long-term channel success. 4. Build governance rhythms, dashboards, and review inputs to help leadership monitor people-program outcomes and take corrective action. |
Channel Scale, Governance & Team Management | 1. Support two of the largest bank channels in Life Insurance bancassurance, covering a large distributed sales and partner ecosystem. 2. Drive structured governance across product, digital, and people programs to ensure alignment with business priorities and channel growth objectives. 3. Lead and guide two team members supporting Digital Program Management and Key People Programs Management, ensuring clear ownership, execution discipline, and measurable outcomes. 4. Prepare updates, dashboards, review notes, and leadership communication on key initiatives, adoption, productivity, and business impact. |
10 - 15 years
Under Graduate