Unlock Financial Tools, Investment Insights, And Expert Guidance“ All In One Convenient App !
Visit Our ABCD Page
Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 63,750 employees, the businesses of ABCL have a nationwide reach with over 1,712 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,712
No. of Employees
63,750+
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 5.50 Lakh Cr
Active Customer Base
39 Million
Consolidated Lending Book
INR 1.78 Lakh CrFind customised home loan solutions for your unique needs
Find a better interest rate for your existing home loan
Get a loan on your existing home loan to meet your needs
Turn your assets into a financial ally
Meet all your dreams and needs with a collateral-free Personal Loan
Make loan repayment flexible and hassle-free with Flexi Loans
Get quick funds with Aditya Birla Capital Instant Personal Loan
Enjoy affordable repayments and a flexible tenure with Aditya Birla Capital
Check your Aditya Birla Capital Personal Loan eligibility
Enjoy low personal loan interest rates for affordable repayments
Are you eligible for a Personal Loan? Find out now!
Calculate Now
Boost your business with competitive rates & flexible terms
Get anytime funds, quick approval, & ongoing support with Line of Credit
Strengthen your business cash flow with quick access to funds & flexible repayment options
Improve your cash flow & gain quick access to funds by discounting your invoices
Fuel your business with fast approval & flexible terms
Our solutions with Flexible funding, project requirements to drive construction forward.
Turn your property vision into reality with flexible terms and competitive interest rates.
Supporting real estate businesses in project completion
Mauris Porta Arcu Id Tortor Pulvinar Cursus. Mattis, Diam Id.
CALCULATE NOWLeverage your investments with Loan Against Shares, while retaining ownership of your assets
Unlock the value of your investments while keeping your assets intact
Get loans for all your business needs at attractive rates
Seize investment opportunities with IPO Financing to help you invest with ease.
Empower your business growth with financial solutions to support expansion & ownership
Turn your ideas into reality with flexible funding to support your vision from start to finish
Unlock customized financial solutions designed to meet the unique needs of complex business projects
Keep your business running smoothly with quick access to funds for day-to-day operations
Achieve your business goals with flexible repayment options & competitive rates for long-term growth
Diversify your portfolio and reduce risk with Debt Funds
Invest smartly in Equity Funds to aim for higher returns
Diversify your portfolio and reduce your risk with a mix of equity and debt
Goal-oriented fund with a lock-in period to create a corpus for retirement
Secure your child’s financial future with solutions-oriented children’s funds
Unlock a smart, hassle-free way to invest in various assets
Choose the smart way to diversify risks and grow investments
Follow the benchmark of smart investors to grow your wealth
Calculate wealth creation through lumpsum investment in Mutual Funds
Calculate NowInvest or trade in equity for attractive returns and long-term capital growth
Get up to 5X leverage on leading stocks & increase your trading power
Give your portfolio stability with attractive returns
Start trading in equities and other securities. Grow your wealth with our Demat account.
Bring security and peace to life’s unpredictability
Get a guaranteed regular pension plus lump sum on plan maturity
Get a guaranteed regular pension plus lump sum on plan maturity
Get the benefits of insurance & wealth creation in one convenient plan
Find out how much life insurance you need with our Human Life calculator
Calculate Now
Protect your vision with comprehensive eye insurance.
Protect your smile with comprehensive dental insurance and coverage plans tailored for you.
Get financial support with our hospital cash insurance for unexpected medical expenses.
Mental Health & Nutrition Insurance
Get the best mental health insurance online with ABCD Aditya Birla Capital today!
Secure your future with our affordable personal accident insurance plans.
Utility bill payments made easy with BillPay
Shopping grocery, lifestyle or paying bills, pay anything with our payment solutions
Sending money to individuals and businesses made easy and instant
Pay on call in 3 simple steps by providing your UPI ID
Aditya Birla Capital Limited
Aditya Birla Capital Limited (“ABCL”) is a listed systemically important non-deposit taking Non-Banking Financial Company (NBFC) and the holding company of the financial services businesses. ABCL and its subsidiaries/JVs provides a comprehensive suite of financial solutions across Loans, Investments, Insurance, and Payments to serve the diverse needs of customers across their lifecycles. Powered by over 63,750 employees, the businesses of ABCL have a nationwide reach with over 1,712 branches and more than 200,000 agents/channel partners along with several bank partners.
Nationwide Branches
1,712
No. of Employees
63,750+
Agents/Channel Partners
2,00,000+
Aggregate Assets
INR 5.50 Lakh Cr
Active Customer Base
39 Million
Consolidated Lending Book
INR 1.78 Lakh CrCorporate Governance Policies
Financial and Debt-Related Policies
Business and Partnership Policies
Money management made easy
Understanding direct and indirect taxes
Know how to plan retirement well
Insurance and it's aspects for laymen
Investments and their jargon - simplified
Know all about loans and their management
Estimate your monthly loan repayments with Personal Loan EMI Calculator
Calculate the expected EMI of your loan for easier repayments
It measure your leanness or obesity basis your height and the weight.
Calculate the tax payable by you based on your income
Estimate the returns you can earn with your SIP investments
Calculate the Life Insurance cover you need to secure your family’s future
Life Insurance
Health Insurance
Home Finance
Personal Finance
You will lead Payments Analytics for Aditya Birla Capital Digital (ABCD), driving end-to-end analytics across payments acquisition, transaction growth, customer engagement, and monetization. This role will focus on scaling digital payments adoption, improving customer retention, and optimizing transaction journeys through data-driven insights and AI-led decision-making.
This is a leadership role requiring strong hands-on expertise in analytics/data science, along with a solid understanding of digital payments ecosystems and the ability to influence stakeholders and build a high-performing team.
Aditya Birla Capital Limited (ABCL) is the holding company for the financial services businesses of the Aditya Birla Group. With a presence across Protecting, Investing, and Financing solutions, ABCL serves customers across their financial lifecycle.
Backed by 34,000+ employees, 1,200+ branches, and 2,00,000+ partners, ABCL operates at scale and is part of the global Aditya Birla Group across 36 countries.
• ABCD is a wholly owned subsidiary set up in 2023 to drive digital distribution and engagement
• It is building a D2C omni-channel platform (app + web) across lending, investments, insurance, and payments
• Drives customer acquisition, engagement, and cross-sell via digital and assisted channels
• Focused on leveraging data, analytics, and technology to build a scalable digital ecosystem
We are looking for a senior analytics leader with strong experience in digital payments (UPI, wallets, cards, bill payments, merchant ecosystems) who can drive growth and engagement through data-led strategies.
You will help ABCD unlock value in payments by:
• Driving user acquisition and activation of payments users
• Increasing transaction frequency and merchant adoption
• Improving retention, stickiness, and share of wallet
• Enabling cross-sell opportunities to lending, investments, and insurance
• Define payments analytics strategy—aligning analytics with key goals like user growth, transaction volume (TPV), frequency, and monetization
• Drive acquisition & activation funnels including onboarding, KYC completion, first transaction journeys, and merchant/payee creation
• Build user lifecycle frameworks covering activation, engagement, retention, churn, and reactivation
• Enable personalization at scale through NBA/NBO models—driving relevant offers, bill reminders, recharge nudges, and merchant recommendations
• Develop ML models such as transaction propensity, churn prediction, fraud signals support, customer segmentation, and spend behavior modeling
• Drive transaction growth strategies—increase frequency, average ticket size, and category expansion (recharges, bill pay, P2P, merchant payments)
• Collaborate with product & business teams to optimize payment journeys, reduce friction, and improve success rates (failures, drop-offs)
• Leverage AI-first approach using GenAI/AI tools for automated insights, anomaly detection, reporting, and self-serve analytics
• Drive campaign analytics & experimentation (A/B tests, cohort strategies) to optimize incentives, cashback ROI, and campaign performance
• Partner with data engineering to build scalable transaction datasets, merchant/customer views, and real-time analytics pipelines
• Define KPIs & dashboards across funnel metrics (activation, transactions/user), TPV, merchant coverage, retention, and campaign ROI
• Work closely with risk & fraud teams to support fraud detection strategies, anomaly tracking, and safe transaction ecosystems
• Ensure compliance with payments regulations, data privacy, and governance standards
• Build and lead a high-performing analytics team, fostering strong technical capability, ownership, and stakeholder alignment
• Bachelor’s/Master’s in Mathematics, Statistics, Engineering, or a related quantitative field
• 8–12 years of experience in analytics/data science with strong exposure to payments / fintech / digital transactions ecosystems
• Strong understanding of UPI, wallets, cards, bill payments, merchant ecosystems, and transaction funnels
• Hands-on expertise in Python, SQL, PySpark, and working with large-scale transactional datasets
• Experience in customer lifecycle analytics, campaign analytics, and real-time decisioning
• Familiarity with fraud analytics, transaction monitoring, and risk signals is preferred
• AI-first mindset with exposure to GenAI or advanced analytics tools
• Strong problem-solving skills and ability to translate business needs into analytical solutions
• Proven experience in stakeholder management across product, business, risk, and tech teams
• Experience in building and scaling analytics teams
• Be part of a fast-growing digital ecosystem with payments as a key engagement lever
• Own a high-impact role driving transaction growth and customer stickiness
• Work on cutting-edge use cases across UPI, digital payments, and embedded finance
• Solve complex problems across customer journeys, real-time analytics, and personalization
• Build and scale a strong analytics team in a high-growth, innovation-driven environment
8 - 12 years
Under Graduate